How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium - twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fund-raise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times.

Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, best-selling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. Read aloud by the author, The Storyteller's Secret unlocks the answer in 50 lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?