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Sole Material

Sole Material

By: Sole Material
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About this listen

Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You Cheer For!Copyright 2021 All rights reserved.
Episodes
  • S5E14 - SEASON 5 - Hype Now, Buy Later: A-SIDE Talk
    Jul 12 2025

    Sole Material breaks down the shift in the seasonal launch strategies of NIKE and PUMA while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 1 of this SNEAKER BUSINESS TALK conversation.

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    33 mins
  • S5E13 - SEASON 5 - Reebok Power Moves
    Jun 14 2025

    Sole Material highlights Reebok's effort to regain the marketshare and brand equity they once held in the 90's by enlisting Shaquille O'Neal as President and Allen Iverson as Vice President of Basketball.

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    24 mins
  • S5E12 - SEASON 5 - She Got A'One
    Jun 7 2025

    Sole Material shows love to the WNBA by reviewing the new A'Ja Wilson signature shoe from Nike and compares them to previous women's models from the swoosh brand.

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    20 mins
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