S5E14 - SEASON 5 - Hype Now, Buy Later: A-SIDE Talk
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S5E14 - SEASON 5 - Hype Now, Buy Later: A-SIDE Talk
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About this listen
Sole Material breaks down the shift in the seasonal launch strategies of NIKE and PUMA while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 1 of this SNEAKER BUSINESS TALK conversation.
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