S5E13 - SEASON 5 - Reebok Power Moves
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S5E13 - SEASON 5 - Reebok Power Moves
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About this listen
Sole Material highlights Reebok's effort to regain the marketshare and brand equity they once held in the 90's by enlisting Shaquille O'Neal as President and Allen Iverson as Vice President of Basketball.
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