No, it’s not clickbait. “Suck, Squeeze, Bang, Blow” is the classic model of how an internal combustion engine works—and in this episode of The Result Show, Pete and David reveal why it’s also the perfect metaphor for building a successful, sustainable business.

This is a must-watch for anyone in coaching, therapy, or personal development who’s ever said:

“I’m great when people are in the room—but I struggle to get them into the room.”

By walking through this engine model, you’ll learn how to:

Attract the right audience (not just anyone)

Warm them up to buy using trust and value

Close powerfully and ethically

Deliver a world-class experience that leads to referrals and repeat business

This episode lays the groundwork for a new mini-series on Presenting Magically Express and Selling Magically Express—but it also stands alone as a clear breakdown of business flow.

00:00 – 02:24 | Why the Title? The Internal Combustion Engine as a Business Blueprint

02:25 – 04:06 | David’s Business Origin Story – From Sales Trainer to NLP Pioneer

04:07 – 08:06 | A Combined 50+ Years in the Industry – What We’ve Learned

08:07 – 10:58 | The “Suck” Phase – Who Are You? What Do You Offer? Who Do You Serve?

10:59 – 12:07 | The Cost of Being Vague – A Firewalk Mistake and a Powerful Pivot

12:08 – 15:49 | The “Squeeze” Phase – Warming Prospects to Buying Temperature

15:50 – 19:15 | The “Bang” – Why Sales Are Often Missed and How to Fix It

19:16 – 22:52 | The “Blow” Phase – Delivering So Well They Can’t Wait to Come Back

22:53 – 25:50 | Building a Funnel that Pays for Itself – And Pays You Well

25:51 – 29:34 | Start at the End: Why Working Backwards Clarifies Everything

29:35 – 31:01 | Why Sales Isn’t a Dirty Word – And the Quarter-Turn That Fixes Everything

31:02 – 31:30 | What’s Next? Presenting Magically Express – And How to Join Us

Why You Should Watch

🚗 Understand your business like an engine—know which part is missing and how to fix it

🔧 Identify bottlenecks—whether it's unclear offers, cold leads, poor closing, or no follow-up

🔥 Gain a structure you can build from, whether you’re brand new or scaling up

🧠 Use NLP thinking to sharpen your positioning, audience targeting, and sales psychology

📈 Set yourself up for the next phase of growth with magnetic marketing and presentation

Keywords: business model NLP, client journey, how to get coaching clients, marketing metaphor, personal development business, sales process NLP, client acquisition, Suck Squeeze Bang Blow business

Hashtags: #NLPBusiness #SalesStrategy #ClientJourney #SuckSqueezeBangBlow #TheResultShow #NLPMarketing #CoachGrowth #TherapistBusiness #SmallBusinessGrowth #MindsetAndMarketing

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In this episode of The Result Show, David and Pete geek out over their love of photography—but not just for nostalgia. They draw powerful, practical parallels between cameras and the human mind, using submodalities and focus as metaphors for how NLP gives us manual control over our inner experience.

Whether you're a total NLP beginner or a seasoned practitioner, this episode is packed with golden insights:

Why you might be stuck on ‘auto mode’

How changing your internal pictures, sounds, and feelings changes everything

Why focus is your brain’s most important setting—and how to master it

This is one of the most vivid and accessible explanations of NLP's deeper mechanics—and it all starts with a Canon A1 and a monster Nikon.

00:00 – 01:25 | Why This Episode Is Special – Cameras, nostalgia & the Canon A1

01:26 – 03:16 | The Monster Nikon and Photography’s Vinyl Moment

03:17 – 04:39 | Submodalities: The Qualities That Change Meaning

04:40 – 06:25 | Point-and-Shoot Thinking vs Manual Mode for Your Mind

06:26 – 07:14 | Try This at Home: Moving Internal Pictures & Sounds

07:15 – 09:59 | Exercises on Dislike, Seductive Voices & Sergeant Majors

10:00 – 11:25 | Why Practice Makes It Stick – Like Learning to Shoot on Manual

11:26 – 13:00 | Focus and the Reticular Activating System (RAS)

13:01 – 15:10 | Why You Skid Into the Tree: What You Focus on Is What You Get

15:11 – 17:54 | The Power of Clear Goals – And How NLP Trains the Brain to Hit Them

17:55 – 19:14 | What's Coming Next: Using NLP in Sales and Marketing

19:15 – 20:12 | Next Time: Why the Episode Is Called Suck, Squeeze, Bang, Blow!

Why You Should Watch

📸 Understand how your internal “camera settings” affect emotion, motivation, and behaviour

🧠 Learn how to shift from automatic habits to intentional, powerful mental states

🎯 Discover why clear goal-setting activates your brain’s radar to find the right people, resources, and opportunities

💬 Play with real exercises using internal pictures and voices to feel the difference

🚁 Bonus: Real-world stories from driving, helicopters, and photography that bring NLP to life

Keywords: NLP submodalities, reticular activating system, internal focus, self-programming, state management, photography analogy, goal-setting NLP, mind reprogramming, visualisation, unconscious change

Hashtags: #NLP #Submodalities #MindsetMatters #NeuroLinguisticProgramming #FocusAndClarity #PhotographyAnalogy #GoalSetting #ManualMindset #TheResultShow

💌 Questions or comments? Email us: podcast@theresultshow.com

🎧 Subscribe to hear how NLP can help in business, life, and beyond.

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In Part 2 of our conversation with Elizabeth Cowper, we explore how NLP, hypnosis, timeline therapy, and Huna have helped her navigate the toughest challenges of modern leadership—including delivering a high-pressure TED Talk, building her company Ludo, and parenting through real-world stress.

From self-hypnosis and perceptual positions to the life-changing power of Ho'oponopono, this episode is packed with practical techniques and authentic stories that show NLP in action—not as theory, but as a toolkit for life.

🎤 Bonus: We discuss Elizabeth’s TED Talk journey—including the fears, mental blocks, and techniques she used to deliver it confidently (link in description!).

00:00 – 01:16 | Why Elizabeth Did a TED Talk – And what made it so hard

01:17 – 03:32 | NLP & Hypnosis Tools She Used to Prepare and Deliver

03:33 – 05:06 | Perceptual Positions: The Secret to Stage Confidence

05:07 – 07:30 | State Management & Why NLP Is the Ultimate Stack for Speakers

07:31 – 10:15 | Ludo: Elizabeth’s Business Helping Companies Support Women & Wellness

10:15 – 12:19 | Broadening Choice: Why NLP Helps You See the Options

12:19 – 15:15 | The Power of “Unwarranted” Emotions and Releasing What No Longer Serves You

15:16 – 20:00 | Ho'oponopono and Forgiveness – Letting Go for You, Not Them

20:00 – 21:10 | Elizabeth’s TED Talk (Yes, You Can Watch It!)

21:10 – 21:55 | Final Thoughts & Where to Learn More

🎯 Learn how to prepare for high-pressure presentations (like a TED Talk) using NLP & timeline therapy

💼 Discover how Elizabeth’s company Ludo is transforming workplaces by supporting mental health, menopause, fertility, and more

💡 Understand Ho’oponopono—a simple but powerful Hawaiian forgiveness technique that frees you from resentment

👩‍👧‍👧 Hear how NLP tools can also strengthen parenting and emotional resilience—even when parenting neurodivergent children

🔍 Find out why "unwarranted emotions" can block your growth—and how to clear them

Keywords: NLP techniques, TED Talk prep, workplace wellbeing, Ho’oponopono, timeline therapy, self-hypnosis, emotional release, leadership mindset, women in leadership, burnout recovery

Hashtags: #NLP #TEDTalk #Hooponopono #TimelineTherapy #EmotionalHealth #LeadershipDevelopment #WellbeingAtWork #LudoLife #TheResultShow

📺 Watch Elizabeth’s TED Talk – https://www.youtube.com/watch?v=QGyyFUKAFwM

🌐 Learn more about Ludo – https://www.weareludo.com

📩 Got questions or comments? Email us: podcast@theresultshow.com

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In this episode, we are joined by Elizabeth Cowper, a former HR Director turned entrepreneur, to explore how NLP has transformed her leadership, career, and parenting journey.

With 30 years in HR, Elizabeth has used NLP to coach teams, drive business strategies, and develop leadership skills in the corporate world. She also shares how NLP helped her navigate major life transitions, including divorce, and how she’s applied these tools to raise resilient and confident children.

💡 Key Takeaway: You don’t have to be a coach to use NLP—you can integrate it into leadership, communication, and personal growth to achieve tangible, real-world results.

00:00 - 04:22 | Elizabeth’s NLP Journey – From HR leader to entrepreneur, and how she first encountered NLP.

04:23 - 06:09 | NLP in the Corporate World – Using NLP for leadership, coaching, and driving business success.

06:10 - 09:26 | NLP as a Parenting Tool – Double binds, resilience-building, and supporting neurodivergent children.

09:27 - 14:40 | The Changing Workplace – Managing five generations in the workforce and how NLP helps leaders adapt.

14:41 - 19:20 | Empowering the Next Generation – How NLP influenced Elizabeth’s children and their career choices.

Discover How NLP Works in Corporate Leadership – Learn how questioning techniques, rapport-building, and future pacing drive results.

Learn NLP Parenting Hacks – From double binds to confidence-building, see how Elizabeth used NLP to raise independent, resilient kids.

Gain Insight into Career Transitions – Whether you’re in HR, business leadership, or entrepreneurship, Elizabeth’s journey shows how NLP elevates careers and personal growth.

Find Out Why NLP is More Than Just Coaching – See why you don’t need to be a coach or trainer to make NLP work in your life.

Keywords: NLP in business, leadership development, coaching for managers, parenting with NLP, personal resilience, business success, career transitions, communication skills, corporate HR

Hashtags: #NLP #Leadership #Parenting #Coaching #BusinessSuccess #CommunicationSkills #PersonalGrowth #TheResultShow

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In this second episode with Jacqueline Rogers, we dive into how she scaled the Athena Network into an international success story, applying NLP, hypnosis, and timeline therapy to leadership, resilience, and business growth.

Jacqueline shares how her NLP training helped her navigate challenges—including financial downturns and the global shift to online business—and how she used state control, anchoring, and modeling excellence to keep her business thriving.

💡 PLUS: Learn the key lessons for applying NLP in entrepreneurship, leadership, and crisis management, and how staying in resourceful states can drive long-term success.

00:00 - 02:40 | How NLP Transformed Jacqueline’s Career – From corporate to creating the Athena Network.

02:41 - 05:05 | The First Athena Conference – What it took to launch a business event with 200+ women.

05:06 - 07:40 | State Control & Resilience – How NLP helped Jacqueline handle unpredictable challenges.

07:41 - 10:30 | Lessons from Trainer’s Training – Using NLP techniques for leadership, presenting, and influence.

10:31 - 14:40 | Scaling Athena Internationally – How Jacqueline used NLP to adapt and grow during the 2008 crash & COVID-19.

14:41 - 18:00 | Making Strategic Business Decisions – Why intuition, modeling excellence, and mindset are key.

18:01 - 22:00 | Future Expansion of Athena Network – Plans to grow globally & offer new opportunities.

22:01 - 26:08 | Final Reflections & Lifelong Learning – How NLP continues to shape Jacqueline’s leadership.

See NLP in Action – Learn how business leaders use NLP, hypnosis, and timeline therapy to scale and adapt.

Discover the Power of State Control – How resilience, decision-making, and crisis management improve with NLP.

Get Inspired – Jacqueline’s journey from corporate to building an international women’s network is packed with insights.

Practical Business Applications – Learn how to apply NLP techniques to networking, leadership, and business strategy.

Keywords: NLP in business, leadership mindset, state management, resilience, entrepreneurship, business coaching, network growth, crisis management, international expansion

Hashtags: #NLP #Entrepreneurship #Leadership #Resilience #BusinessSuccess #WomenInBusiness #AthenaNetwork #TheResultShow

💡 Want to connect with Jacqueline? Visit www.theathenanetwork.com

📩 Have questions? Email us at podcast@theresultshow.com

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In this episode of The Result Show, we welcome back Debra Heslin to explore HeartMath, a powerful science-backed system for creating emotional coherence, resilience, and optimal decision-making.

Debra explains how HeartMath techniques can be used alongside NLP, Huna, and Timeline Therapy® to help regulate emotions, reduce stress, and improve overall performance—whether in leadership, coaching, or everyday life.

We discuss how scientific validation is reinforcing ancient wisdom, demonstrating how the heart and brain work together to influence our emotional states. Debra also shares how HeartMath tools can be integrated into coaching and business, and how using biofeedback technology allows people to see real-time changes in their physiology.

💡 PLUS: Debra and David discuss an exciting opportunity for a future HeartMath training at The Performance Partnership!

00:00 - 03:29 | What is HeartMath? – The science behind heart-brain coherence and how it integrates with NLP.

03:30 - 07:17 | The Power of Heart Breathing – How focused breathing influences decision-making and emotional resilience.

07:18 - 09:03 | Why Emotional Coherence Matters – How stress affects the body and brain, and how HeartMath helps regain control.

09:04 - 12:00 | Measuring Heart-Brain Connection – Using technology (EKG, HRV monitors) to track physiological changes in real-time.

12:01 - 17:20 | The Link Between Ancient Wisdom & Science – How modern research is proving what mystics and healers have known for centuries.

17:21 - 22:52 | State Management for High Performance – Using HeartMath techniques to regulate emotions, improve sleep, and reduce anxiety.

22:53 - 26:55 | Integrating HeartMath into Coaching & Business – Practical applications for CEOs, leaders, and professionals.

26:56 - 27:00 | Exciting Announcement! – Debra and David discuss the possibility of a future HeartMath training at The Performance Partnership.

Learn how HeartMath creates a powerful connection between the heart and brain, improving decision-making, emotional stability, and stress resilience.

Understand how scientific validation supports ancient techniques like Huna and NLP.

Discover practical state-management tools that can be used instantly to shift from stress to clarity.

See how technology like heart rate variability (HRV) monitors provides real-time proof of emotional coherence.

Get insights into how leaders, professionals, and coaches use HeartMath to enhance performance and well-being.

Keywords: HeartMath, NLP and HeartMath, emotional resilience, stress management, coherence training, heart-brain connection, Huna breathing, personal development, leadership coaching, biofeedback technology

Hashtags: #HeartMath #NLP #EmotionalResilience #Leadership #PersonalGrowth #StressManagement #TheResultShow #PeakPerformance

📢 Learn more about HeartMath: https://www.debraheslinwellness.com/heartmath-lp

💡 Have questions? Email us at podcast@theresultshow.com

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In this inspiring episode of The Result Show, we welcome Jacqueline Rogers, founder of The Athena Network, to share how NLP helped her transition from corporate life to building a thriving women’s business network.

Jacqueline’s journey began in corporate sales and consulting, where she first discovered NLP. She quickly realized it wasn’t just about selling more—it was about creating a life she truly wanted. Over the years, she’s integrated NLP, Timeline Therapy®, and Hypnosis into her business and personal life, leading to significant breakthroughs.

If you’ve ever wondered how NLP can help you transition into a new career, take control of your mindset, or build a strong community, Jacqueline’s story is proof of its power.

And in an upcoming episode, we’ll be diving deeper into how she scaled The Athena Network and her top tips for managing and growing professional communities.

00:00 - 02:03 | Meet Jacqueline Rogers – From corporate consulting to discovering NLP and making a career shift.

02:04 - 08:41 | The Early NLP Experience – How learning NLP changed Jacqueline’s perception, moving her from corporate frustration to empowerment.

08:42 - 13:12 | From NLP to Business Success – How taking responsibility and putting herself ‘at cause’ led to a major career transition.

13:13 - 20:46 | Building The Athena Network – Spotting gaps in business networking and creating a community for women entrepreneurs.

20:47 - 24:58 | The Role of NLP in Personal Life – How Jacqueline applied NLP techniques to parenting, relationships, and leadership.

24:59 - 29:26 | Unconscious Competence & Business Growth – How NLP principles shaped the growth and development of her business over the years.

29:27 - 34:09 | What’s Next? – A preview of the next episode, where Jacqueline shares her insights on scaling and sustaining a business network.

Whether you’re looking to pivot in your career, develop leadership skills, or grow a thriving business, Jacqueline’s story is a masterclass in taking control of your future. Learn how NLP, combined with the right vision and strategy, can help you achieve your goals—both personally and professionally.

And don’t miss the next episode, where we’ll explore how to build and manage business networks, foster community, and apply NLP principles to create lasting success.

Keywords: NLP in business, career transition, leadership skills, entrepreneurship, personal development, business networking, women in business, mindset mastery, Timeline Therapy, Hypnosis

Hashtags: #NLP #BusinessSuccess #CareerChange #Leadership #WomenInBusiness #Networking #TheResultShow #PersonalGrowth

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In this special episode of The Result Show, we sit down with the incredible Debra Heslin, an expert in NLP, Timeline Therapy®, Hypnosis, and Huna. Debra shares her journey from high-powered corporate America to coaching and energy work, revealing how she integrated NLP and Huna to create transformational results for herself and her clients.

We explore how she skyrocketed her coaching business after NLP training, how she uses Huna techniques to shift energy in corporate settings, and why tangible results are the key to long-term success in this field. If you're interested in combining mindset work with energy techniques, this episode is a must-watch!

And stay tuned—Debra will be back in the next episode to dive into HeartMath and the powerful connection between heart intelligence and performance.

00:00 - 02:31 | Meet Debra Heslin – Her background, journey into NLP & Huna, and why she made the transition from corporate America to coaching.

02:32 - 05:16 | The Turning Point – From JFK Airport to yoga, stress management, and discovering NLP.

05:17 - 08:31 | Game-Changing NLP Results – How NLP and Timeline Therapy® helped Debra quadruple her income and double her clients in just three months.

08:32 - 12:00 | The Power of Tangible Outcomes – Why getting real results is the key to growing a coaching business.

12:01 - 16:30 | NLP vs. Huna – A Perfect Pairing – How the combination of mind-based NLP and energy-based Huna creates deeper transformation.

16:31 - 21:50 | Mastering Language & Influence – How breathwork, energy techniques, and linguistic precision help clients shift their reality.

21:51 - 23:18 | What’s Next? – Preview of the next episode where Debra will introduce HeartMath and its role in high-performance coaching.

This episode goes beyond NLP—it explores the fusion of mindset work and energy techniques to achieve powerful transformations. Debra shares practical applications that work in business, coaching, and personal life. If you’ve ever wondered how to integrate NLP, Huna, and energy practices to create meaningful change, this episode will show you how.

And don’t miss the next episode, where we dive into HeartMath and its fascinating link between heart intelligence and performance!

Keywords: NLP coaching, Huna energy work, transformational coaching, hypnosis techniques, personal development, HeartMath, language mastery, business success, mind-body connection

Hashtags: #NLP #Huna #CoachingSuccess #Transformation #PersonalGrowth #TheResultShow #MindBodyConnection #EnergyWork

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