No, it’s not clickbait. “Suck, Squeeze, Bang, Blow” is the classic model of how an internal combustion engine works—and in this episode of The Result Show, Pete and David reveal why it’s also the perfect metaphor for building a successful, sustainable business.

This is a must-watch for anyone in coaching, therapy, or personal development who’s ever said:

“I’m great when people are in the room—but I struggle to get them into the room.”

By walking through this engine model, you’ll learn how to:

Attract the right audience (not just anyone)

Warm them up to buy using trust and value

Close powerfully and ethically

Deliver a world-class experience that leads to referrals and repeat business

This episode lays the groundwork for a new mini-series on Presenting Magically Express and Selling Magically Express—but it also stands alone as a clear breakdown of business flow.

00:00 – 02:24 | Why the Title? The Internal Combustion Engine as a Business Blueprint

02:25 – 04:06 | David’s Business Origin Story – From Sales Trainer to NLP Pioneer

04:07 – 08:06 | A Combined 50+ Years in the Industry – What We’ve Learned

08:07 – 10:58 | The “Suck” Phase – Who Are You? What Do You Offer? Who Do You Serve?

10:59 – 12:07 | The Cost of Being Vague – A Firewalk Mistake and a Powerful Pivot

12:08 – 15:49 | The “Squeeze” Phase – Warming Prospects to Buying Temperature

15:50 – 19:15 | The “Bang” – Why Sales Are Often Missed and How to Fix It

19:16 – 22:52 | The “Blow” Phase – Delivering So Well They Can’t Wait to Come Back

22:53 – 25:50 | Building a Funnel that Pays for Itself – And Pays You Well

25:51 – 29:34 | Start at the End: Why Working Backwards Clarifies Everything

29:35 – 31:01 | Why Sales Isn’t a Dirty Word – And the Quarter-Turn That Fixes Everything

31:02 – 31:30 | What’s Next? Presenting Magically Express – And How to Join Us

Why You Should Watch

🚗 Understand your business like an engine—know which part is missing and how to fix it

🔧 Identify bottlenecks—whether it's unclear offers, cold leads, poor closing, or no follow-up

🔥 Gain a structure you can build from, whether you’re brand new or scaling up

🧠 Use NLP thinking to sharpen your positioning, audience targeting, and sales psychology

📈 Set yourself up for the next phase of growth with magnetic marketing and presentation

Keywords: business model NLP, client journey, how to get coaching clients, marketing metaphor, personal development business, sales process NLP, client acquisition, Suck Squeeze Bang Blow business

Hashtags: #NLPBusiness #SalesStrategy #ClientJourney #SuckSqueezeBangBlow #TheResultShow #NLPMarketing #CoachGrowth #TherapistBusiness #SmallBusinessGrowth #MindsetAndMarketing

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