Build Your Salon with Phil Jackson

By: Build Your Salon with Phil Jackson
  • Summary

  • Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
    Build Your Salon with Phil Jackson
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Episodes
  • Salon Memberships 101: Stability, Loyalty, and Profit
    Apr 22 2025

    Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried

    Description:
    What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business.

    We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue.

    You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do).

    If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you.

    Categories: Money, Goal-setting
    Meta Tags: salon memberships, predictable income, client loyalty, salon strategy
    URL Slug: predictable-salon-income-memberships

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    15 mins
  • Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business
    Apr 15 2025

    🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business

    Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.

    Here’s what we’ll cover:

    • Why generalists get overlooked in today’s salon market
    • The 4 powerful ways to define your niche (it’s not just about services!)
    • How niching leads to better clients, higher prices, and simpler marketing
    • Real-world examples to inspire your own specialisation journey
    • How to test a niche without locking yourself in

    🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.

    💌 Want the episode link sent straight to your inbox?
    DM or comment PODCAST on Instagram or Facebook.

    👇 Let’s connect:
    📧 phil@buildyoursalon.com
    📸 @philjacksoncoach on Instagram

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    13 mins
  • The Power of Inclusive Beauty: Sophie’s Journey to a Values-Led Clinic
    Apr 8 2025

    What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester.

    From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients.

    If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable, you’ll love this conversation.

    👉 Connect with Sophie: @joybysophie on Instagram
    🎧 Enjoyed this episode? You might also like my chat with Sam Marshall on diversity, equity and inclusion: Listen here
    💬 Want to be featured in a future success story? Email me at: phil@buildyoursalon.com
    📲 Subscribe for more salon success stories and no-nonsense business advice.

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    31 mins

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