Highly recommended to Any entrepreneur!

I have been an entrepreneur for almost a decade, devoured tons of content on entrepreneurship and I have still been able to thoroughly appreciate this book. Tons of wonderful insights!

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Refreshing and needed take on starting a company

It's pretty crazy that a sustainable way of running a company from the start feels refreshing but that's where we've come to. Very practical and meaningful book for people either at the start or in the middle of their entrepreneurship journey.

A needed reminder that it's ok to not become a billion dollar company, and that you can be successful and impactful without venture capital.

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A useful realistic business book and inspiring

I rarely bother with a review but it’s also rare to find books these days about real businesses and how to run them. Don’t read Peter Thiel or fantasize about venture capital and exits read this and make the world and your life a better place instead. I’m an entrepreneur and I run my business along these lines and .. I’m super happy!

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Love it

Super inspiring. Great stories, cannot recommend enough to anyone looking to find purpose and happiness.

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a solid book

the narrator is easy to follow and listen to. bar some preachy moments it's a good book and gives solid advice.

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Great food for thought for business owners

I enjoyed this. As a small business owner, it gave me a lot to think about when defining what we do and why.

The book's core theme is aimed at people who believe they can solve a problem that they might have and then sell their solution with a strong emphasis on profits over growth. The author himself had dreams of creating a billion dollar unicorn and was well on his way, receiving millions in VC funding, until it dawned on him that the growth over everything model and the pressure that VC start up money puts on business and entrepreneurs just didn't work for him.

The book explains his journey and the steps he took to create a profitable business with its customers and audience at the heart of everything it does. He covers many traditional business themes, marketing, hiring people, do you need an office space etc., but reframes it and makes you question how you are doing things and why.

I know for a long time I always thought my business needed an office space, but upon deeper reflection, my reasons for it were based on the appearance that would have over the actual value it would add to our clients and us. This book, for me, is for people who have a business up and running with client's, and although it's aimed at new entrepreneurs, I think founders who are already in business but maybe still working on other things, this book will give you a lot of food for thought.

If you liked this review, you can read more of my book reviews on my Instagram page @HaydnCorrodus

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1 person found this helpful

Nothing new but decent for beginners

Nothing new but decent for beginners. I don’t think I was the target market for this book. Company of one by Paul Jarvis is much better IMO.

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1 person found this helpful