Showing results by author "Hermawan Kartajaya" in All Categories
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
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Regular price: £12.99 or 1 Credit
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Off-putting narrator (audiobook)
- By Dreia on 18-01-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 23-03-21
- Language: English
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Regular price: £12.99 or 1 Credit
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Marketing 4.0
- Moving from Traditional to Digital
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Great book for marketers
- By Anonymous User on 19-02-23
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Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Release date: 28-05-19
- Language: English
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Regular price: £10.99 or 1 Credit
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Entrepreneurial Marketing
- Beyond Professionalism to Creativity, Leadership, and Sustainability
- By: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and others
- Narrated by: Eric Jason Martin
- Length: 8 hrs and 27 mins
- Unabridged
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In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.
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Entrepreneurial Marketing
- Beyond Professionalism to Creativity, Leadership, and Sustainability
- Narrated by: Eric Jason Martin
- Length: 8 hrs and 27 mins
- Release date: 27-06-23
- Language: English
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Marketing 5.0
- La technologie au service du consommateur
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, and others
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Unabridged
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Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.
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Marketing 5.0
- La technologie au service du consommateur
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Release date: 11-07-23
- Language: French
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Regular price: £14.99 or 1 Credit
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Marketing 5.0
- Tecnologia para a humanidade
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Unabridged
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Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
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Marketing 5.0
- Tecnologia para a humanidade
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Release date: 16-02-22
- Language: Portuguese
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Reimagining Operational Excellence
- Inspirations from Asia
- By: Philip Kotler, Hermawan Kartajaya, Jacky Mussry
- Narrated by: Brian Telestai
- Length: 8 hrs and 27 mins
- Unabridged
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World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.
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Reimagining Operational Excellence
- Inspirations from Asia
- Narrated by: Brian Telestai
- Length: 8 hrs and 27 mins
- Release date: 29-10-24
- Language: English
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Marketing 4.0 (Spanish Edition)
- By: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Unabridged
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Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiper informado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas.
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Marketing 4.0 (Spanish Edition)
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Release date: 23-10-24
- Language: Spanish
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Regular price: £7.99 or 1 Credit
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Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Unabridged
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Junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.
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Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Release date: 16-02-22
- Language: Portuguese
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- By: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
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Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Release date: 07-08-19
- Language: German
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Unabridged
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Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört.
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Release date: 16-05-23
- Language: German
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