Showing titles in Marketing & Sales

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you how exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Your marketing team doesn’t need more tools—it needs traction. If you’re a Marketing Director, VP, or creative lead, you’ve felt the pressure: deliver more content, in less time, without losing the voice that makes your brand human. The AI revolution promised speed, but not soul. And now, you’re caught between deadlines and doubt, wondering if AI can truly help without making your messaging feel robotic. This audiobook gives you the answer—and the system.

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

Step into a world where making money online is simple, smart, and scalable. This guide helps you harness the power of AI to create opportunities, automate tasks, and grow profitable income streams without the stress of traditional business models.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Get the drips of knowledge needed to get your Etsy shop unstuck and growing! Not only will you master Etsy, but you also learn how to identify where to put your time properly while executing the best digital online marketing principles into your shop!

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Transform your B2B product onboarding into a bridge to lasting customer success. Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation. Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale.

If You Could Build an AI Star Without Showing Your Face, Would You? Imagine creating an AI influencer that grows your brand, generates income, and captivates audiences – all while you stay behind the scenes. This audiobook guides you through crafting lifelike AI influencers that dominate social media, drive sales, and capture attention. Build a virtual star that never tires, never takes breaks, and never asks for a raise. What You'll Discover: • How to launch your first AI influencer quickly – no tech skills required.

As an orthodontist and marketer, I learned that the secret to a thriving practice isn't just about attracting new leads, it's about converting them into happy, long-term patients. One of the best ways to boost your conversion rate is by investing in top-notch training for your treatment coordinators. Even the most amazing marketing efforts can fall short without a skilled team to turn those leads into starts. At Premier Orthodontics, we've focused on this and seen huge results—our conversion rates are as high as 93%, helping us stay busy and growing.

El marketing no es magia. Es estrategia. Maestría en Marketing Estratégico es una guía clara, directa y sin relleno para emprendedores que buscan resultados reales. Aquí no encontrarás teorías vacías ni fórmulas milagrosas, sino un sistema estructurado que puedes aplicar desde hoy para diferenciarte, posicionarte y vender con propósito. Descubre cómo entender a tu cliente real, diseñar ofertas irresistibles, crear mensajes que conectan y construir un ecosistema de marketing que funcione en la vida real.

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.

Vuoi costruire un brand professionale che lavori per te (e non il contrario)? In questo podcast, Luca Cavallini di Studio Utaini condivide strategie, analisi e riflessioni concrete per aiutarti a comunicare il tuo valore e a farti notare per ciò che sei davvero. Ogni episodio è un approfondimento verticale sui temi del libro "Personal Branding Strategico": niente fuffa e niente teorie astratte, solo strumenti testati sul campo per trasformare la tua reputazione in opportunità concrete. Iscriviti per non perdere la prossima analisi.

Opening Soon is the podcast where we go behind the scenes with founders of brick-and-mortar businesses — from pilates studios to coffee shops, boutiques, medspas, and more. Hosted by Alan Li, co-founder of FotoLab Studio and Signs and Mirrors, each episode explores how real entrepreneurs found their space, designed their store, hired their team, and built something from nothing.

Si te da miedo dar un paso hacia el mundo de las redes sociales, aventurarte en él y crear contenido de valor, este podcast es para ti

Bienvenidos al canal oficial de Alma Estratega, un espacio creado para emprendedores, profesionales y líderes conscientes que desean construir una marca clara, auténtica y estratégicamente alineada. Aquí encontrarás contenido práctico y profundo sobre: *Coherencia de marca: cómo alinear tu identidad visual, verbal y emocional *Estrategia de marca: posicionamiento, diferenciación y planificación *Liderazgo con propósito y comunicación efectiva *Consejos para mejorar tu presencia digital, atraer a tu cliente ideal y vender con claridad.

Mike Knowles and Maura Maxwell host Fruitnet's news podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest stories shaping the future of fresh fruit and veg. Stay up to date with key developments and deepen your understanding of how fresh produce is produced, distributed, sold, and marketed. Hosted on Acast. See acast.com/privacy for more information.