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What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

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What Your Customer Wants and Can’t Tell You

By: Melina Palmer
Narrated by: Rachel Perry
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About this listen

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.

©2021 Melina Palmer (P)2021 Gildan Media
Career Success Customer Service Decision-Making & Problem Solving Marketing Marketing & Sales Psychology Psychology & Mental Health Social Psychology & Interactions Time Management & Productivity Career Business Human Brain Behavioural Science Marketing Customer Marketing

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All stars
Most relevant  
Know anything about marketing or behavioural economics and there won't be much new here, but it's a solid overview.

Decent entry-level introduction to marketing

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… for the love of God, please drop the chapter quotations for the audio book. Very annoying

Loved it but…

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For the engineering types who have a good understanding of the physical world, learning about a persons inner workings and that of the brain are fascinating. Often you’d have an inkling that there’s a bias or something distracting you from objectives but understanding the root causes are very insightful. Great work.

Lots of learnings about yourself.

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Great book with very interesting insights into Human behaviour. I will be recommending this to all my friends who have an interest in psychology and nudges

An excellent listen

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Loved this book. Straightforward explanations and lots of examples to bring the theory to life. Even if you don’t have a business, it’s interesting to help understand why you buy the way you do!
Narration was perfect.

Better Than a Thriller

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great book, love the chatty narrative and real life, useable examples. Highly recommend this for folks who build/sell stuff for people!!

Brilliant insights into behaviours

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Good to learn the basics but IRRITATING having to listen to long lists of “find more on chapter x, y, z” or “to find out more listen to the podcast”

Basic

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I’m a big behavioural economics fan and really enjoyed this audiobook. Although I read a lot of the books mentioned and heard many of the examples used before as a result, I found this book very engaging due to the narration and clear thought process followed throughout, along with the many practical tips on application in various instances. Highly recommended.

Engaging and practical

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Lots of interesting behavioural economics stuff here and its application to marketing, but I couldn't finish it because the constant cross selling got on my nerves.

Feels too much like a lead magnet

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Marketing for the 21st Century. This book is amazing at debunking complex science and explaining it in a way that means you can apply it and get results. improve your marketing across commercial B2B and public sector. Fun inspiring and motivating.

Must Read for All Marketers

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