Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust.

Key Timestamps:

[00:01:00] - Deep nurturing: What it is and why it matters

[00:02:00] - Examples of deep nurturing content

[00:03:00] - Benefits of deep nurturing for your business

[00:04:00] - Real-life example: How Jo's podcast transformed her business

[00:06:00] - How to implement a deep nurture strategy

[00:08:00] - Understanding shallow nurturing and its importance

[00:09:00] - The coin analogy: Why you need both strategies

[00:10:00] - Common mistakes to avoid

[00:11:00] - Implementation steps for combining both strategies

[00:13:00] - The client journey staircase model

If you found this episode useful share it with a friend and hit to subscribe for more insights.

Useful Links:

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for coaches in today's world. Many people are actively searching for guidance in personal development, work-life balance, and achieving their goals, creating a unique opportunity for coaches to step up and make a difference. Joanna encourages listeners to overcome self-doubt and the fear of a crowded market by leveraging their unique stories and perspectives.

Key Timestamps:

[00:01:00] - Why the coaching industry presents perfect timing

[00:02:00] - Importance of showing up and marketing consistently

[00:04:00] - How coaches are needed more than ever

[00:05:00] - Why does waiting for the "perfect time" hold you back

[00:07:00] - Leveraging technology to start your business

[00:09:00] - Using your unique story as your superpower

[00:12:00] - Closing thoughts and resources

There is never a perfect time to start, but taking small, consistent actions can lead to significant results. By utilizing free technology and resources available today, aspiring coaches can launch their businesses with minimal risk and maximum potential for impact. If you would like my help check for resources in the links below.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

The coaching industry is evolving in exciting ways, and Jo Lott shares her insights on the emerging trends that will shape the coaching industry in 2025. Drawing from her extensive experience and recent observations, she breaks down five key predictions that coaches should watch for in the coming year.

Key Timestamps:

[00:01:00] Trend #1: Return of In-Person Connection

[00:04:00] Trend #2: Hybrid Coaching Experiences

[00:06:00] Trend #3: Technology Integration

[00:07:00] Trend #4: Community-Led Coaching

[00:09:00] Trend #5: Coaching for Social Impact

Consider these trends when planning your 2025 strategies and share your own predictions on LinkedIn with Jo Lott. Connect with Jo on LinkedIn

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Inspiring annual review of Jo Lott's coaching business journey in 2024. This episode offers a transparent look at her achievements, challenges, learnings, and plans for 2025, providing valuable insights for coaches and entrepreneurs.

Key Timestamps:

• [00:05:00] Proud Moments and Achievements
• [00:07:00] Challenges and Learnings
• [00:11:00] Client Success Stories
• [00:13:00] Marketing and Audience Growth
• [00:15:00] Personal Development and Team
• [00:16:00] Sales, Income, and Business Growth
• [00:19:00] Areas for Improvement
• [00:20:00] Priorities for 2025

Trust yourself, believe in yourself, and be the wise gardener who keeps on watering the seed.

Explore Jo's Annual Reviews for inspiration.

Useful Links

Link to full blog post - a year of scale

The Next Level Mastermind details

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Small things can make a big difference in your business. Tiny insights, simple shifts in perspective, or even little-known strategies can unlock massive opportunities for growth and success. Today Jo shares her invaluable insights from investing £100,000 in masterminds and personal development over the past five years.

Timestamps:

[00:02:00 - 00:03:00] High-Cost Mastermind Lesson

• Primary takeaway: "Make more offers"
• Understanding the importance of sales and value proposition

[00:03:00 - 00:05:00] First Group Program: Customer Care

• Lesson learned from a top London hotel's approach to customer service
• Personal example of turning a potential negative client experience into a positive one
• Received a 10/10 recommendation despite initial challenges

[00:05:00 - 00:06:00] Amplify Group Program

• Focus on building extensive social proof
• Inspired to create a website with multiple case studies
• Encouraged listeners to check her results page

[00:06:00 - 00:07:00] Current Mastermind Insights

• Self-discovery: "I am better than I think I am"
• Importance of setting clear boundaries

[00:07:00 - 00:08:00] Additional Group Program Lessons

• Value of breakout rooms for group bonding
• Importance of structured group calls
• Significance of providing supporting materials

[00:08:00 - 00:09:00] Jo’s Personal Philosophy on Investment

• No regrets about investing in personal and business development
• Views investment as a form of self-care
• Provides support, accountability, and personal growth

Thank you for listening to this episode. Share this episode with a fellow coach or friend who might find it valuable.

Most importantly: Trust yourself, take bold steps, and dare to grow.

Case Studies: Explore Jo’s Results Page for inspiration

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 3 of the series, Jo highlights the importance of celebrating client investments, providing clear guidance, and nurturing long-term relationships to foster loyalty and referrals. She also emphasizes leveraging feedback, success stories, and referral programs to enhance client satisfaction and build a thriving coaching business.

Timestamps:

[00:01:00] Overview of the Week's Topics

[00:04:00] Onboarding Process Essentials

[00:07:00] Nurturing Long-Term Client Relationships

[00:08:00] Retention Strategies

[00:10:00] Feedback and Testimonials

[00:12:00] Building Your Referral Engine

If you would like to join Slack group where we discuss challenges and share experiences use the link below.

Register to join the FREE Slack community



Useful Links

The Next Level Mastermind details

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 2 of this series, Jo highlights the importance of building efficient systems and automating tasks like marketing, sales, and onboarding before expanding your team. She also outlines five key roles essential for a thriving coaching business, focusing on collaboration and clear communication.

Key Timestamps

• [00:01:00] Mastering Team and Systems Overview
• [00:02:00] Importance of Business Systems
• [00:03:00] Task Management Systems
• [00:05:00] Marketing Automation
• [00:06:00] Sales Automation
• [00:08:00] Client Onboarding Strategies
• [00:09:00] Building Your Team
• [00:17:00] Process Documentation
• [00:20:00] Scaling Strategies and Tools
• [00:26:00] Team Hiring and Costs
• [00:27:00] Action Plan

If you would like to join Slack group where we discuss challenges and share experiences use the link below.

Register to join the FREE Slack community

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 1 of the series, Jo shares her proven strategies for consistently selling out her evergreen group coaching program every month, all without relying on traditional launch tactics or sales calls.

By fostering deep relationships and trust, coaches can create a sustainable business without relying on pushy sales tactics or high-pressure deadlines.

Key Timestamps:

• [00:03:00] Overview of Business Scaling and Success
• [00:06:00] Nine Strategies Revealed
• [00:16:00] Importance of Case Studies and Testimonials
• [00:19:00] Patience and Long-Term Approach

If you would like to join Slack group where we discuss challenges and share experiences use the link below.

Useful Links

Register to join the FREE Slack community

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.