Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust.

Key Timestamps:

[00:01:00] - Deep nurturing: What it is and why it matters

[00:02:00] - Examples of deep nurturing content

[00:03:00] - Benefits of deep nurturing for your business

[00:04:00] - Real-life example: How Jo's podcast transformed her business

[00:06:00] - How to implement a deep nurture strategy

[00:08:00] - Understanding shallow nurturing and its importance

[00:09:00] - The coin analogy: Why you need both strategies

[00:10:00] - Common mistakes to avoid

[00:11:00] - Implementation steps for combining both strategies

[00:13:00] - The client journey staircase model

If you found this episode useful share it with a friend and hit to subscribe for more insights.

Useful Links:

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for coaches in today's world. Many people are actively searching for guidance in personal development, work-life balance, and achieving their goals, creating a unique opportunity for coaches to step up and make a difference. Joanna encourages listeners to overcome self-doubt and the fear of a crowded market by leveraging their unique stories and perspectives.

Key Timestamps:

[00:01:00] - Why the coaching industry presents perfect timing

[00:02:00] - Importance of showing up and marketing consistently

[00:04:00] - How coaches are needed more than ever

[00:05:00] - Why does waiting for the "perfect time" hold you back

[00:07:00] - Leveraging technology to start your business

[00:09:00] - Using your unique story as your superpower

[00:12:00] - Closing thoughts and resources

There is never a perfect time to start, but taking small, consistent actions can lead to significant results. By utilizing free technology and resources available today, aspiring coaches can launch their businesses with minimal risk and maximum potential for impact. If you would like my help check for resources in the links below.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

The coaching industry is evolving in exciting ways, and Jo Lott shares her insights on the emerging trends that will shape the coaching industry in 2025. Drawing from her extensive experience and recent observations, she breaks down five key predictions that coaches should watch for in the coming year.

Key Timestamps:

[00:01:00] Trend #1: Return of In-Person Connection

[00:04:00] Trend #2: Hybrid Coaching Experiences

[00:06:00] Trend #3: Technology Integration

[00:07:00] Trend #4: Community-Led Coaching

[00:09:00] Trend #5: Coaching for Social Impact

Consider these trends when planning your 2025 strategies and share your own predictions on LinkedIn with Jo Lott. Connect with Jo on LinkedIn

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.