Episode Summary: Join us as Ben Holly, first sales hire at cyft.ai, shares what’s really working in outbound for 2025. From mastering ICPs to leveraging AI for smarter sales and recruiting, this episode is a no-fluff guide to winning in modern B2B outbound strategies and tactics in 2025.

What You Will Learn:

• Why understanding your ICP on a deep level is the cornerstone of outbound success.
• How to use AI tools like Clay to build high-conversion prospecting lists.
• The difference between demand capture and demand generation roles in sales.
• Why cold outbound and recruiting share the same DNA—and how to win at both.
• Real tactics for building efficient, effective outbound engines in 2025.
• Common mistakes with SDR teams and how to fix them.

Featured Guest: Ben Holly – First Sales Hire at cyft.ai, Outbound Sales & AI Strategist

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:00] The Real Outbound Lesson for 2025: Ben shares why AI won’t save your outbound without understanding your buyer deeply.

[00:08:45] Go Tribal for ICP: How spending months with customers in the field can unlock million-dollar insights.

[00:16:10] Culture Matters: Why your buyer’s culture could be the key to better cold calls and conversions.

[00:32:15] SDRs and the Market Disconnect: The mismatch between product-market fit and outbound expectations for SDRs.

[00:45:20] The Power of Cold Recruiting: Ben’s process using Clay and AI to hire and raise capital.

[01:05:00] Tool Stack Breakdown: How Ben uses tools like Clay, Apollo, and OpenAI to hyper-filter massive lists.

[01:26:00] Cold Calling with Context: Researching at scale to craft smarter cold call intros that resonate.

[01:40:10] Final Thoughts: Why recruiting, fundraising, sales, and marketing all start with deep list building & real ICP alignment.

Connect with Ben Holly:

• LinkedIn: https://www.linkedin.com/in/benyaminholley/
• Company: https://cyft.ai
• Website: www.Lazysales.xyz
• Youtube: https://www.youtube.com/@LazySalesAutomation
• X: https://x.com/BenyaminHolley

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Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x