Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

https://www.nextgensalessystems.com/

Episode Summary: In this episode of the Next Gen Sales Leader Podcast, host Ben Reed sits down with Gabe Lullo, CEO of Alleyoop, a leading managed SDR service. From his humble beginnings in Buffalo, New York, to becoming a single dad and rising through the ranks to CEO, Gabe shares his journey and breaks down the evolving world of sales development. The two dive deep into SDR recruiting, the role of AI in outbound, scaling teams, and why human connection still reigns supreme in B2B sales.

What You Will Learn:

• Gabe’s path from SDR to CEO and the grit it took to get there.
• Why outbound SDRs are far from obsolete—and how to do it right.
• How to build a high-performing remote SDR team.
• The evolving role of AI and where it fits (and doesn’t) in sales development.
• The future of brand, content, and trust in outbound sales.

Featured Guest: Gabe Lullo – CEO of Oop.io, a leading managed SDR service provider.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Connect with Gabe:

• LinkedIn: https://www.linkedin.com/in/lullo/

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ
• Website: https://nextgensalessystems.com

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights in B2B CRO, Sales, and Marketing. If you found value in today’s episode, please leave us a review!

Join our FREE B2B Sales & Marketing Community (Access thousands of entrepreneurs):

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary: Ben Reed, founder of NextGen Sales Leaders, shares his raw entrepreneurial journey—from launching 13 businesses to building a community to combat founder loneliness.

Joined by agency owners and startup founders, all members of Ben's B2B Scaling Community, this roundtable dives into making B2B agency businesses profitable, choosing the right clients for your cold email agency, and general B2B scaling strategies for any B2B business.

What You Will Learn:

• The real reason most agency models break down—and how to fix them.
• Why choosing a niche and saying “no” to complexity helps you scale faster.
• Cold outbound strategies for agency owners, from tools to tactics.
• Ben’s cold email framework for calculating outbound ROI and validating TAM.
• How to structure B2B sales pitch decks and craft winning offers.
• Lessons in failure, persistence, and long-term entrepreneurial vision.

Featured Guest: NextGen Sales System's Community Members

Host: Ben Reed, founder of NextGen Sales Leaders and RevOps.com.

Episode Highlights:

[00:01:30] The Genesis of NextGen: Ben shares the founding story behind the community and the mission to combat entrepreneurial loneliness.

[00:06:45] Building Personal Brand Agencies: Anthony discusses simplifying services, while Ben offers deep operational advice for new agency owners.

[00:21:15] Cold Outreach vs. Warm Growth: The pros, cons, and real margins behind cold outbound agencies.

[01:04:30] Pitching That Closes: A masterclass in structuring pitch decks and sales calls to drive credibility and conversions.

[01:18:20] New Offer Validation: Ben introduces a $1 B2B accelerator and asks the community to help shape its pricing.

[01:29:10] Q&A with Cold Email Founders: Practical tips for building a cold email agency, creating a killer VSL, and scaling from $0 to $100K.

Connect with Ben:

• Community & Course Access: skool.com/outbound-b2b-sales
• RevOps Platform: https://revyops.com
• GTM Signals Sheet (shared live during the call): https://tinyurl.com/signals-gtm
• GTM Cold Email Outbound ROI Calculator: https://tinyurl.com/roi-cold-email

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• skool.com/outbound-b2b-sales

Subscribe & Review: Found value in this episode? Subscribe to the NextGen Sales Leaders Podcast for real-talk sales, outbound, and GTM strategies. Drop a review and let us know what resonated!