In our most recent episode of the Thriving Business Podcast, we were honoured to sit down with innovation and commercialisation expert Daniel O'Connor. Daniel is on the UN Task Force for Innovation and Competitiveness and has been helping inventors and R&D teams to commercialise their ideas for more than 40 years, so he knows a thing or two about funding start-up ventures! Together we broke down some of the myths and misconceptions that set many start-up founders on the wrong track. We explored the key elements of what it really takes to successfully commercialise innovative ideas and attract funding for start-up ventures.

From his early days of first commercialising a novel telephone accounting system through to the creation of his esteemed Inventors Academy, Daniel reveals the truth behind funding and debunks the myth of the "wealthy investor" who is sitting around, waiting to write a big cheque. He unpacks the top six things that investors are really looking for in a start-up venture. And hint, it’s not the ROI!

In this episode, you’ll learn:

• How Daniel first commercialised his own tech product in the 1980s, overcoming early challenges.
• The role of the UN Task Force in fostering innovation in developing economies.
• Why the myth of the “wealthy investor” can derail your start-up’s growth and how to shift your focus.
• The top six things investors really care about (and why ROI is not number one on the list).
• Key lessons from Daniel’s Inventors Academy on how to approach funding and minimise risk for investors.

Key Takeaways:

• Funding doesn’t always come from wealthy individuals—it’s about finding the right partner who shares the same market needs.
• Investors care more about risk mitigation than return on investment. Learn to talk about how you can reduce risk, not just promise high rewards.
• Successful commercialisation is about strategy, timing, and understanding the landscape—what works for big companies might not work for startups.

If you’re a startup founder or inventor looking to scale, subscribe to the Thriving Business Podcast for more actionable insights from industry experts.

Links & Resources:

Get a FREE copy of Daniel’s book FUNDING EARLY STAGE INNOVATION here:

https://www.dropbox.com/scl/fi/k9dx4ofwmlnrtyxgcsr4d/FUNDING-EBOOK.pdf?rlkey=bve7ir0llq59oeyaxoo6q30x7&e=1&dl=0

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

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