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Thriving Business

Thriving Business

By: Dr Kate De Jong & Sam Morris
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THRIVING BUSINESS

Business Insights to Help You Grow Your Business with Ease

We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.

© 2025 Thriving Business
Economics Leadership Management & Leadership
Episodes
  • The Exciting Evolution of AI: How to Use the Latest Innovations in Your Business
    Jun 26 2025

    Welcome to another episode of Thriving Business podcast, real stories and innovative insights to help you grow a business that truly thrives.

    Today, Kate and Sam share an open, thoughtful, and at times surprising conversation about the rapid evolution of AI — how they’re using it today, how it’s impacting their decision-making, and where it’s all heading next.

    They also take a deep and personal dive into the field of Human Design and how it's helping them both rethink how they structure their work, energy, and business offerings.


    Highlights:

    • Real AI in Practice: Kate shares an example of how AI helped cut hours of analysis down to seconds when choosing between job candidates using Harrison Assessments — another example of significant time savings and efficiency.

    • Gut Feelings vs Pattern Recognition: A fascinating and candid discussion on what our intuition actually is — and whether our “gut” is just our brains quietly recognising patterns we can’t consciously process, but which AI can recognise instantly.

    • Human Design in Business: Sam introduces Human Design and how it’s offering deeper insight than traditional personality tests. They explore how knowing your type can help you realign your business model to match how you actually like to work.

    • Finding Business Alignment: Kate reflects on how misalignment in her work left her uninspired, and how Human Design reminded her to structure her offers around deep work, spaciousness, and collaborative group settings.

    • Agentic AI Is Here: Sam explains the next wave of AI — agentic AI — and how it's fundamentally different from the AI tools we’re used to. These new AI agents can actually take action on your behalf (think booking flights, answering emails, or running parts of your business). Exciting? Definitely. A little terrifying? Also yes.

    • Ethics, Trust, and the Future of AI: The conversation gets real about what it means to give AI more responsibility in our lives — from inbox management to robotic surgeries. Where do we draw the line? And are we really ready for what’s coming?


    Tools & Resources Mentioned:

    • Claude.ai, ChatGPT, Gemini (generative AI tools)
    • Harrison Assessments
    • Free Human Design Chart - [hint, copy and past your results into ChatGPT or Claude.ai and ask it to interpret the results and what they mean for you and your business model]
    • Human Design types: Manifestors, Generators, Manifesting Generators, Projectors, Reflectors

    This episode blends tech, intuition, and personal reflection in a way that feels fresh, relevant, and deeply human. Whether you’re AI-curious or totally overwhelmed by it, there’s something here for you.


    Connect with the Hosts:

    Kate De Jong, PhD | Inspired Business

    Website: https://katedejong.com/

    Instagram: katedejong.inspiredbusiness

    Email: kate@katedejong.com

    Sam Morris | The Business Implementor

    Website: https://thebusinessimplementor.com/

    Instagram: sammorris.businesscoach

    Email: sam@thebusinessimplementor.com

    Thanks for listening!

    If you enjoyed this conversation, please follow, rate, or share the podcast with someone who’d love to hear it. Until next time, keep growing, keep aligning, and keep thriving.

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    50 mins
  • From Crypto Curious to Crypto Confident: How Dee Skillicorn Helps You Build Wealth Outside Traditional Banking Systems
    Jun 14 2025

    This week, Kate was honoured to sit down with Dee Skillicorn, founder of Digi-Secure, “your trusted guide in the ever-evolving world of digital assets”. Dee is on a mission to demystify cryptocurrency, making it simple, accessible and safe for everyone. Dee and her husband have built their wealth through cryptocurrency and love helping others to do the same.

    With over 30 years of hands-on experience in business, finance, system analysis, and implementation, Dee has honed a sharp eye for what works in the digital currency landscape.

    In our discussion, Dee shares her personal journey from being a newcomer to the world of crypto to living off it with her husband, and how they built a secure financial future outside traditional banking systems.

    Dee sheds light on the common myths surrounding crypto, explaining how it’s not as complicated as people think — if you treat it like any other currency. She talks about her transition into crypto in 2017, the mistakes she made along the way, and how those mistakes led to creating a course to help others navigate the complex world of digital assets safely.

    We also discussed the differences between traditional finance (Fiat) and decentralised finance (DeFi), and how blockchain technology is quietly revolutionising the financial system worldwide.

    From security concerns to tokenisation and the rise of real-world assets in the crypto space, Dee provides practical insights for anyone interested in getting involved in cryptocurrency. Plus, she talks about the upcoming regulatory changes and what it means for the future of crypto. If you’re ‘crypto-curious’, don’t miss this!

    Episode Highlights:

    • What crypto really is: Breaking down how crypto works and why it's not that different from traditional currency.

    • Dee's personal crypto journey: From learning to invest in crypto to living off it for retirement.

    • Common crypto myths: Addressing fears around security and volatility in the crypto market.

    • Tokenisation and real-world assets: How physical assets like real estate and gold are being represented on the blockchain.

    • The future of finance: Why decentralised finance (DeFi) is set to be the norm and how the traditional banking system is evolving.

    • The importance of security: Dee shares why securing your crypto assets is critical and how Digi Secure helps people navigate this space.

    • DeFi vs TradFi: How decentralised finance is changing the landscape of finance


    If you’re ready to dive into the world of crypto, but need help navigating its complexities securely, head over to Digi Secure to learn more about protecting your digital assets. Don’t let fear hold you back—empower yourself with knowledge and get the tools to make smarter investments in this exciting new world.

    And, of course, if you enjoyed today’s episode, don’t forget to subscribe to The Thriving Business Podcast and share it with a friend who might find this topic interesting!


    Connect with the Hosts:

    Kate De Jong, PhD | Inspired Business

    Website: https://katedejong.com/

    Instagram: katedejong.inspiredbusiness

    Email: kate@katedejong.com


    Sam Morris | The Business Implementor

    Website: https://thebusinessimplementor.com/

    Instagram: sammorris.businesscoach

    Email: sam@thebusinessimplementor.com

    Show More Show Less
    55 mins
  • How Eddie Zhang's Failures Led to His Most Successful Business Yet
    May 28 2025

    It’s refreshing to hear the raw and honest truth about what it really takes to build a successful business. In this episode of The Thriving Business Podcast, host Kate De Jong sits down with serial entrepreneur and systems wizard Eddie Zhang, founder of Zhamatix, to unpack his rollercoaster journey from a disillusioned corporate worker to a five-times business founder.

    From selling viral charcoal masks to launching a lean consultancy that “supercharges productivity” for small businesses and SMEs, Eddie shares real stories, raw lessons, and honest truths that every business owner can benefit from. What we loved was his honesty around the business failures he’s made, and how he’s learned from those to create a thriving consulting enterprise here in Subiaco, WA — Zhamatix.

    Eddie observed that scaling businesses is tough, especially when technology, people, and processes don’t play nicely together. Many SMEs don’t have in-house expertise to navigate a digital transformation, “leaving them stuck in a cycle of manual tasks, wasted time, and dissatisfied employees and annoyed customers as a result”. And this is where Zhamatix steps in to help businesses implement systems that are “smart, seamless and slick”. They’re practical, innovative and future-proof – “the kind that make a real impact.”

    If you’ve ever hit a wall in your entrepreneurial journey, or wondered how to bounce back from failure with more fire and wisdom, this episode can give you some key insights from someone who’s built a successful business from the ground up. We hope you benefit from Eddie’s wisdom and the key lessons he’s learned along the way.

    Highlights

    Eddie shares his stories of:

    • A bold first leap into creative services straight out of school in Singapore.
    • Building custom fishing rods for niche Aussie markets.
    • Riding the e-commerce wave with viral beauty products.
    • The rise (and fall) of Fidgety Australia.
    • The birth of Zhamatix, a consultancy that’s breaking the rules in the best way.


    Hard Lessons That Hit Home
    From failed partnerships and knockoff competitors to ego clashes and emotional decision-making, Eddie doesn’t hold back on the mistakes he made—and the growth that came from them.

    What Makes Matics Different
    Eddie explains how his consultancy strips out the red tape to deliver fast, functional, and fun process improvements for organisations craving real change.

    What’s Next
    Eddie teases not one—but three—new projects in the pipeline, including a product-based business, a subscription model, and a secret fashion venture. Did we mention he’s a “serial entrepreneur”?!

    To learn more about Zhamatix, go to https://www.zhamatix.com/


    Listen now. Learn more. Grow faster!


    Connect with the Hosts:

    Kate De Jong, PhD | Inspired Business

    Website: https://katedejong.com/

    Instagram: katedejong.inspiredbusiness

    Email: kate@katedejong.com


    Sam Morris | The Business Implementor

    Website: https://thebusinessimplementor.com/

    Instagram: sammorris.businesscoach

    Email: sam@thebusinessimplementor.com

    Show More Show Less
    45 mins
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