Are you an IT services business, managed service provider (MSP), or B2B entrepreneur struggling to scale your revenue? This comprehensive sales audit breakdown reveals the hidden obstacles preventing you from achieving your growth potential.

In this expert video, Ray Green - a seasoned business consultant with experience as a former CEO and managing director of the U.S. Chamber of Commerce - shares insider insights from conducting sales audits across hundreds of businesses.

Key Topics Covered:

- Sales Leadership Fundamentals

- Marketing Channel Performance Analysis

- Business Economic Health Assessment

Detailed Video Breakdown:

Mistake #1: Absence of Effective Sales Leadership

- Why simply hiring a salesperson isn't enough

- Essential sales management functions

- The importance of consistent coaching and performance management

- How to maximize sales team potential

Mistake #2: Lack of Marketing Insights

- Identifying high-performing marketing channels

- Measuring true marketing ROI

- Eliminating ineffective marketing spend

- Data-driven marketing strategy development

Mistake #3: Overlooking Business Fundamentals

- Critical financial metrics every business must track

- Understanding revenue streams

- Calculating gross and net margins

- Lifetime customer value analysis

- Customer acquisition cost evaluation

Learning Outcomes:

- Develop a robust sales management framework

- Create data-driven marketing strategies

- Understand key business performance indicators

- Prepare your business for sustainable scaling

Target Audience:

- IT Service Businesses

- Managed Service Providers (MSPs)

- B2B Sales Organizations

- Startup Entrepreneurs

- Small to Medium Business Owners

Recommended for business leaders looking to:

- Improve sales team performance

- Optimize marketing spend

- Understand critical business metrics

- Prepare for business scaling

00:00 - Three Common Sales Mistakes

01:20 - Mistake #1: Sales Leadership Breakdown

04:13 - Mistake #2: Mistake of Marketing Insights

06:16 - Mistake #3: Business Fundamentals

07:10 - Basic Metrics Every Business MUST KNOW

08:56 - Know Your Data Before You Scale

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

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➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen