Ever wondered if you're working too hard for too little return in your business? In this powerful episode, host Ray Green shares a harrowing personal story that changed his entire approach to entrepreneurship. After nearly losing his life in a riptide, Ray discovered a profound truth: sometimes swimming harder isn't the answer – you need to change direction entirely.

Ray, former managing director of the U.S. Chamber of Commerce, opens up about his terrifying experience in the ocean and reveals how this brush with death transformed into a breakthrough business insight. He breaks down why many entrepreneurs get stuck "swimming against the tide" in their businesses and explains how to spot these patterns before they drain your energy and resources.

Through raw storytelling and practical business wisdom, Ray challenges the common entrepreneurial belief that sheer effort will solve every problem. He shares vulnerable insights about overcoming ego, the critical importance of expert guidance, and how to recognize when you're fighting the wrong battle in business.

Whether you're feeling stuck in your entrepreneurial journey or simply seeking a fresh perspective on business growth, this episode offers both inspiration and actionable strategies to help you work smarter, not harder.

Listen now to discover why the hardest path isn't always the right one, and how this ocean survival story might just change the way you run your business forever.

Featured Book: "Ego is the Enemy" by Ryan Holiday

Follow Ray Green:

Website: rayjgreen.com

Instagram: @rayj.green

LinkedIn: /raymondgreen

Twitter: @therayjgreen

Are you an IT services business, managed service provider (MSP), or B2B entrepreneur struggling to scale your revenue? This comprehensive sales audit breakdown reveals the hidden obstacles preventing you from achieving your growth potential.

In this expert video, Ray Green - a seasoned business consultant with experience as a former CEO and managing director of the U.S. Chamber of Commerce - shares insider insights from conducting sales audits across hundreds of businesses.

Key Topics Covered:

- Sales Leadership Fundamentals

- Marketing Channel Performance Analysis

- Business Economic Health Assessment

Detailed Video Breakdown:

Mistake #1: Absence of Effective Sales Leadership

- Why simply hiring a salesperson isn't enough

- Essential sales management functions

- The importance of consistent coaching and performance management

- How to maximize sales team potential

Mistake #2: Lack of Marketing Insights

- Identifying high-performing marketing channels

- Measuring true marketing ROI

- Eliminating ineffective marketing spend

- Data-driven marketing strategy development

Mistake #3: Overlooking Business Fundamentals

- Critical financial metrics every business must track

- Understanding revenue streams

- Calculating gross and net margins

- Lifetime customer value analysis

- Customer acquisition cost evaluation

Learning Outcomes:

- Develop a robust sales management framework

- Create data-driven marketing strategies

- Understand key business performance indicators

- Prepare your business for sustainable scaling

Target Audience:

- IT Service Businesses

- Managed Service Providers (MSPs)

- B2B Sales Organizations

- Startup Entrepreneurs

- Small to Medium Business Owners

Recommended for business leaders looking to:

- Improve sales team performance

- Optimize marketing spend

- Understand critical business metrics

- Prepare for business scaling

00:00 - Three Common Sales Mistakes

01:20 - Mistake #1: Sales Leadership Breakdown

04:13 - Mistake #2: Mistake of Marketing Insights

06:16 - Mistake #3: Business Fundamentals

07:10 - Basic Metrics Every Business MUST KNOW

08:56 - Know Your Data Before You Scale

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

Are you ready to revolutionize your sales process with AI? In this step-by-step mini-course, discover how to create a powerful sales playbook using AI tools and real sales call data. This video breaks down practical techniques and strategies to help you enhance your sales team's performance, handle objections, and scale your business.

What You’ll Learn:

• Why AI is a game-changer for modern sales processes.

• How to turn real sales calls into actionable insights and sales playbooks.

• Tools like Descript to transcribe and edit sales call data.

• Building a sales playbook to train your team and improve objection handling.

• Using AI prompts to analyze call patterns and create a repeatable sales process.

• How to proactively address common client objections to close more deals.

Whether you're a sales manager, entrepreneur, or business owner, this mini-course will show you how to leverage AI to streamline your sales operations and achieve consistent results.

Tools and Concepts Mentioned:

• Descript for transcribing and editing calls.

• AI-driven sales coaching strategies.

• Frameworks for building and refining a sales playbook.

• Prompts to identify and handle objections.

Don't miss this opportunity to learn how AI can transform your sales process. Subscribe for more insights into sales, business growth, and AI-driven tools.

Chapters:

00:00 - Don’t Get Left Behind

00:50 - How to Use AI to Create a Sales Playbook

02:22 - Transcribe Calls With Descript

07:23 - AI Prompts For Research And Development

11:55 - AI Prompts To Build A Sales Playbook

15:03 - Sales Playbook Tweaks

17:12 - AI Prompts To Build An Objection handling playbook

18:54 - Extra Prompts To Refine Your Playbook

20:54 - Change Your Mindset Around AI for Sales

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

#SalesPlaybook #AIInSales #SalesTraining