In this episode, I explore the power of market research for business growth and connection. From a story about losing a magnetic eye lash on a Zoom call to a surprising call with the founder of the company, and a few eye-opening lessons in between, I show how understanding your audience on a deeper level can turn customers into raving fans.

Curious about how the smallest frustrations can lead to the biggest opportunities? You won’t want to miss the actionable insights packed into this episode!

Topics I Cover:

• Start with Understanding: Market research isn’t optional, it’s essential for any business, big or small. Knowing your audience forms the foundation of every successful strategy.

• Uncover Opportunities in Frustrations: Alison’s personal story with Moxie Lash shows how digging into customer frustrations can reveal opportunities to innovate and build loyalty.

• Action, Not Just Questions: The best market research happens when businesses actively listen, learn, and act on customer insights, just like Moxie Lash updated their education materials.

• Effective Strategies for Research: Use tools like ChatGPT for simulated feedback, engage in Facebook groups to listen and ask meaningful questions, or host direct one-on-one calls for deeper insights.

• Messaging That Resonates: If your audience doesn’t understand your message, they’ll tune you out. Tailoring your message to align with your audience’s language and needs is critical.

• Learn from Mistakes: Alison share’s a “big marketing mistake” that highlights the risks of skipping proper research, don’t gamble with your messaging or reputation.

• Build Relationships Through Feedback: Conversations with your customers strengthen loyalty and create superfans who amplify your brand’s reach.

If you’re feeling stuck in your business or wondering how to take it to the next level, this episode offers practical steps to get strategic with your market research.

This actionable advice will help you stop spinning your wheels, create a deeper connection with your audience, and build a business that thrives. Tune in, and let’s make those next steps count!

www.moxielash.com

Today, I'm introducing you to my new biz bestie - ChatGPT!!

Now, if you’re like most entrepreneurs, you might think of ChatGPT as just another content tool. But let me tell you, friend, it’s so much more than that!

In this episode, I share how I transformed ChatGPT from a little content-creation helper into a full-on business partner, making it my go-to for productivity, strategic planning, and even system building.

Stick around, because by the end, you’ll see how ChatGPT could be your next team member in scaling your business.

• Beyond Basic Content: ChatGPT isn’t just for writing. It’s a powerhouse for streamlining processes, brainstorming ideas, and strategizing solutions that work.
  
  
• A Moment of Clarity with Offers: By using ChatGPT to fast-track through a course, I developed a complete offer suite in a single day—something that typically takes weeks. This tool helped me think faster and get laser-focused on what matters.
  
  
• Custom Strategies with Ease: When a client needed help with her high churn rate, I leveraged ChatGPT to break down a complex Alex Hormozi case study and quickly adapted those strategies for her. The result? A custom plan that exceeded expectations and saved me hours.
  
  
• It's a Tool, Not a Replacement: ChatGPT doesn’t do the work for you—it amplifies your expertise. Like any tool, its effectiveness depends on how you use it. Just as I share in my Instant Pot “adventure,” the right tool in skilled hands makes all the difference.
  
  
• Avoiding Common Missteps: I see three common mistakes with ChatGPT—expecting it to read your mind, asking vague questions, and not seeking follow-up clarity. Nail these, and you’ll elevate your results.
  
  
• Productivity Hacks with ChatGPT: I’ve turned ChatGPT into a system builder, outlining high-level processes and even creating SOPs for my team. It’s like having an extra hand for the back-end of my business.
  
  
• Join the Workshop!: I’m hosting a “Be Your Own Boss Better” workshop to teach you exactly how to leverage ChatGPT in every stage of business. Let ChatGPT handle the details while you focus on the big picture.

This episode is packed with insights on making ChatGPT a strategic tool in your business. If you’re feeling overwhelmed with tasks or stuck on a big project, this episode will help you see how ChatGPT can reclaim your time and give you mental space to stay focused on growth.

Ready to take your business to the next level? Let’s chat about how ChatGPT can become your new productivity partner.

Join me on November 19th for my free workshop, where we’ll go step-by-step through ways to use ChatGPT to supercharge your business strategy.

Register at alisonleighsimmons.com/workshop, and let’s take the next step together!

In this episode of The Next Step Podcast, I chat with my business coach, Michelle Vroom, who opens up about her journey from corporate to entrepreneurship and what it truly takes to build a sustainable business. Michelle shares her experiences navigating financial pressures, balancing family dynamics, and achieving long-term stability without compromising her values. Her transparency in discussing her business model shifts, the importance of sustainable offers, and the lessons she learned about stability will resonate deeply with anyone who’s felt overwhelmed by the relentless hustle. Listen in as Michelle offers a refreshing perspective on creating success that’s not only scalable but also sustainable.

Topics We Cover:

• Starting with Purpose: Michelle began her entrepreneurial journey driven by a desire for flexibility and financial security, but her commitment to family and stability has always grounded her goals.

• The Power of Sustainable Offers: Michelle stresses that choosing the right type of offer, especially recurring or long-term ones, can make or break your stability as a business owner. She dives into why high-volume, low-ticket products might not be the best fit for everyone.

• Overcoming Client Losses and Building Community: Facing a significant revenue loss while pregnant was a pivotal moment for Michelle. Rather than giving up, she started focusing on audience-building to create a steady pool of clients, ensuring she’d never face that situation again.

• Finding the Right Business Pace: Michelle acknowledges the allure of rapid growth but emphasizes that not every season is meant for scaling. Sometimes, sustaining is the key to longevity, especially if long-term impact is the goal.

• Work-Life Harmony Over Balance: Open communication with her husband has been essential for managing family responsibilities. The couple regularly recalibrates, recognizing that balance looks different in every season.

• Strategic Decisions as an Experienced Business Owner: Michelle shares that it’s okay—and necessary—to reassess your direction. Shifting to more one-to-one coaching allows her to deepen client relationships, aligning with her desire for a more personal impact.

• Following Your True Vision: While tempted by trends in the coaching industry, Michelle stays true to her values. She builds her business around sustainable, high-impact work rather than just financial gain, knowing that integrity drives long-term success.

By the end of this episode, you’ll walk away with a clearer idea of how to make choices today that will benefit your business tomorrow. Michelle’s insights remind us that a steady, purposeful approach can often be the most impactful “next step” in scaling to lasting success.

Michelle Vroom's Website

Vroom Communications

Market Like a Boss Podcast

Be Your Own Boss Better Workshop

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