In this episode, I explore the power of market research for business growth and connection. From a story about losing a magnetic eye lash on a Zoom call to a surprising call with the founder of the company, and a few eye-opening lessons in between, I show how understanding your audience on a deeper level can turn customers into raving fans.

Curious about how the smallest frustrations can lead to the biggest opportunities? You won’t want to miss the actionable insights packed into this episode!

Topics I Cover:

• Start with Understanding: Market research isn’t optional, it’s essential for any business, big or small. Knowing your audience forms the foundation of every successful strategy.

• Uncover Opportunities in Frustrations: Alison’s personal story with Moxie Lash shows how digging into customer frustrations can reveal opportunities to innovate and build loyalty.

• Action, Not Just Questions: The best market research happens when businesses actively listen, learn, and act on customer insights, just like Moxie Lash updated their education materials.

• Effective Strategies for Research: Use tools like ChatGPT for simulated feedback, engage in Facebook groups to listen and ask meaningful questions, or host direct one-on-one calls for deeper insights.

• Messaging That Resonates: If your audience doesn’t understand your message, they’ll tune you out. Tailoring your message to align with your audience’s language and needs is critical.

• Learn from Mistakes: Alison share’s a “big marketing mistake” that highlights the risks of skipping proper research, don’t gamble with your messaging or reputation.

• Build Relationships Through Feedback: Conversations with your customers strengthen loyalty and create superfans who amplify your brand’s reach.

If you’re feeling stuck in your business or wondering how to take it to the next level, this episode offers practical steps to get strategic with your market research.

This actionable advice will help you stop spinning your wheels, create a deeper connection with your audience, and build a business that thrives. Tune in, and let’s make those next steps count!

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