Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make your school shout out. You'll hear about #nostalgia, the hamburglar, and the resurgence of the pep rally.

In this special episode Nik chats with James about doris, a new marketplace that matches families and international schools. He covers the 'why', how it works, and how MAD leaders can use it to connect with highly qualified prospective families, access data insights, and save their admissions team time.

Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia, how to work with social media influencers, and her campaign to boost awareness of their early years provision.

Piers Matthews, Director of Marketing and Admissions at Dulwich College Singapore, speaks with James and Nik about his time in China, striking the right balance when working with academic staff, and the best fishing spot on the island.

Michael Kewley from Magnetic Communications shares his top tips on how to monitor and analyse parent satisfaction, and how school leaders can make practical use of these insights to support MAD strategies.