The MADness Podcast

By: Team MADness
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  • Summary

  • The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.
    Copyright 2024 The MADness Podcast
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Economics Marketing Politics & Government
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Episodes
  • [MAD LABZ] How to harness PR activations and deliver memorable brand experiences ft. Dux Studio

    [MAD LABZ] How to harness PR activations and deliver memorable brand experiences ft. Dux Studio
    Dec 22 2024

    Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make your school shout out. You'll hear about #nostalgia, the hamburglar, and the resurgence of the pep rally.

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    21 mins
  • [MAD LABZ] The doris 101 ft. Nik Higgins

    [MAD LABZ] The doris 101 ft. Nik Higgins
    Dec 1 2024

    In this special episode Nik chats with James about doris, a new marketplace that matches families and international schools. He covers the 'why', how it works, and how MAD leaders can use it to connect with highly qualified prospective families, access data insights, and save their admissions team time.
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    19 mins
  • Getting Downe(house) with influencers in KSA ft. Sowmiya Muralidharan

    Getting Downe(house) with influencers in KSA ft. Sowmiya Muralidharan
    Nov 27 2024

    Sowmiya Muralidharan, Director of Admissions and Marketing at Downe Hose Riyadh chats with James and Nik about relocating from Qatar to Saudi Arabia, how to work with social media influencers, and her campaign to boost awareness of their early years provision.

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    29 mins

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