In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online. Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether you’re looking to optimize your content for local SEO, leverage AI tools like ChatGPT, or grow your brand through influencer marketing, this episode is packed with valuable insights. 🔑 Topics covered in this episode: - How Neil Patel started Neil Patel Digital and scaled globally. - The evolution of local SEO and why reviews matter. - How to leverage AI in marketing to stay competitive. - Neil’s social media strategy for platforms like YouTube and LinkedIn. - Why influencer marketing is a game-changer for local businesses. - Tips for growing a successful podcast and using it to expand your business. 📌 If you’re a business owner, marketer, or entrepreneur, this episode is a must-watch for staying ahead in the digital marketing game. Don’t forget to like, comment, and subscribe for more expert interviews and actionable advice! Neil Patel, Founder of Neil Patel Digital: YouTube: https://www.youtube.com/@UCl-Zrl0QhF66lu1aGXaTbfw Facebook: https://www.facebook.com/neilkpatel LinkedIn: https://www.linkedin.com/in/neilkpatel/ Twitter: https://x.com/neilpatel Neil Patel Digital: https://npdigital.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Neil Patel and His Journey 03:07 The Evolution of Neil Patel Digital 06:09 The Impact of AI on Marketing and SEO 09:05 Social Media Strategies for Success 11:49 The Future of Marketing and Job Market Changes 15:00 Paid Advertising Insights and Strategies 17:57 Building a Strong Social Media Presence 21:01 SEO Best Practices and Common Mistakes 23:59 Content Creation and Podcasting Tips 👉 Watch now and learn how to transform your digital marketing strategy! Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #SEO #LocalSEO #NeilPatel #DigitalMarketing #AIinMarketing #SocialMediaGrowth #PodcastGrowth #InfluencerMarketing

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content. The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder management and longer implementation cycles. Peter emphasizes the importance of personal branding—his daily LinkedIn posts have attracted clients, podcast invitations, and speaking opportunities. For local business owners unfamiliar with SEO basics, he breaks down key concepts like content strategy, citations, backlinks, and on-page optimization. He stresses that major levers like content quality, good internal linking, and solid technical foundations outshine minor tweaks. In discussing SEO audits, Peter reveals the depth of his approach, which involves detailed examinations of indexing, sitemaps, robots.txt files, and overall site structure. He outlines tools like Google Search Console, Screaming Frog, and SEMrush, and shares advice on not over-fixating on Core Web Vitals or perfect page speed scores. Peter also looks at the future of SEO, acknowledging the rise of AI-driven search experiences. While AI may reduce certain click-throughs, diversifying marketing—across platforms like YouTube or social media—and cultivating a recognizable brand can help businesses stand out. He concludes that even as technology advances, trust, authority, and a user-focused approach remain the cornerstones of successful SEO. Peter Rota, Senior Technical SEO Manager at HUB International: LinkedIn: https://www.linkedin.com/in/peterrota/ Facebook: https://www.facebook.com/rotapeter Website: https://www.peterrotaseo.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Peter Rota

06:12 Understanding SEO Basics

11:35 The SEO Audit Process

20:51 Optimizing Title Tags for SEO

25:06 Crafting Effective Meta Descriptions

30:53 Effective Client Communication and Agency Dynamics

36:04 The Evolution of SEO and AI Integration

42:48 Leveraging YouTube and Social Media for SEO

46:31 Essential SEO Tools and Best Practices

53:00 Maintaining SEO Health and Core Web Vitals

#SEO #TechnicalSEO #LocalSEO #EnterpriseSEO #DigitalMarketing #SearchEngineOptimization #PersonalBranding #AIMarketing #ContentStrategy #OnlineVisibility Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business. During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in a door-knocking consultant and expanding into new markets, to build a highly scalable and profitable business. Jonas also highlights the importance of mentorship, sharing how advice from industry leaders helped him overcome challenges and implement strategies that propelled Pest Badger’s growth. A significant focus of the discussion is Pest Badger’s groundbreaking social media strategy. Jonas shares how his team created a YouTube channel with over 120,000 subscribers and viral TikTok content that brought unprecedented attention to his company. He offers insights into how pest control businesses can use platforms like YouTube and TikTok to reach millions of viewers, build authority, and drive leads—even in an industry many consider “unsexy.” Beyond social media, Jonas dives into operational strategies, such as hiring the right team, using automation tools like Go High Level, and creating streamlined processes for recruiting and managing employees. He also shares how content marketing and SEO optimization play a pivotal role in dominating local markets and building a brand that stands out. Whether you’re looking to grow your pest control business, scale your operations, or learn the secrets of social media success, this episode is filled with actionable insights and proven strategies. Jonas Olson’s journey is a masterclass in entrepreneurship, innovation, and marketing excellence. Jonas Olson, Founder of Pest Badger: LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ Facebook: https://www.facebook.com/jonas.olson.18 Instagram: https://www.instagram.com/jonasaolson/ Podcast: https://www.youtube.com/@pestcontrolmillionaire Pest Badger: https://pestbadger.com/ Pest Control Millionaire: https://pestcontrolmillionaire.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Jonas Olson 07:58 The Growth of Pest Badger 17:14 Learning from Mistakes and Regrets 24:44 Social Media Strategy and Content Creation 37:30 Transitioning to Long-Form Content 43:19 Future Plans for Pest Badger 46:10 The Power of Podcasting 53:11 Innovations in Pest Control Technology 58:14 Social Media Advertising Strategies #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #socialmedia #lawncare Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility. Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest control experts, roofers, and plumbers, can leverage their real-world expertise to secure editorially-earned links, grow their reputation, and stand out in competitive markets. Key highlights include: Chris’s personal story and the evolution of Linkify over the last four years. Why local service businesses are the perfect fit for digital PR and how to position your expertise for maximum impact. The decline of HARO (Help a Reporter Out), what caused it, and alternatives like SOS (Source of Sources) to connect with journalists. How to build a curated list of journalists and publications to pitch your stories. The importance of earned media versus paid links and why quality links always beat quantity. The future of PR and the increasing role of social media, video content, and storytelling in driving visibility. Chris and Danny also dive into practical strategies for integrating PR into your marketing efforts, such as creating compelling stories, understanding the news cycle, and using PR to protect against algorithm updates. They discuss how to blend PR with on-page SEO to build a robust and balanced online presence that ranks well and converts. Whether you're a pest control business owner, a digital marketing professional, or just someone interested in learning more about the synergy between PR and SEO, this episode is packed with expert tips, real-world examples, and actionable advice. 📌 Timestamps: 00:00 Introduction to Chris Pantelli 06:05 The Evolution of Linkify and Its Services 12:24 The Importance of Local Service Businesses in PR 16:42 Understanding HARO and Its Transition 26:39 Building a Personal Brand for Local Businesses 37:58 The Importance of Brand Awareness 41:01 Getting Started with PR for Local Businesses 44:11 Building Relationships with Local Journalists 49:02 Understanding Quality Metrics in PR 57:12 The Future of PR and Social Media 📌 Key Takeaways: - Local service businesses can capitalize on their expertise to secure media coverage. - PR links are invaluable for boosting authority, trust, and search rankings. - Content creation, personal branding, and social media are essential for staying competitive. - Earned media is far more impactful than paid links and drives real results. Chris Pantelli, Co-Founder of Linkify: LinkedIn: https://www.linkedin.com/in/chris-panteli/ Twitter: https://twitter.com/Linkifi_ Website: https://linkifi.io/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp #LinkBuilding #DigitalPR #LocalSEO #PestControlMarketing #SEOExperts #EarnedMedia #BrandAwareness

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver. Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. Throughout the discussion, Ronald identifies some of the most common SEO challenges for local businesses, such as a lack of direction and inadequate understanding of what SEO can achieve. He encourages businesses to build a strategy that goes beyond generating keywords and traffic and that resonates with their goals. Offering an accessible yet powerful approach, he suggests businesses concentrate on digital PR and high-authority backlinks, particularly since Google increasingly values trust and quality. Ronald Osborne, Founder of Osborne Digital Marketing: LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/ YouTube: https://www.youtube.com/@osbornedigitalmarketing Osborne Digital Marketing: https://osbornedm.com/ Rank Lightning: https://ranklightning.com/ CTR Driver: https://ctrdriver.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Ronald Osborne 10:38 Consulting: Helping Others Navigate Business 22:40 Introducing Rank Lightning: A New SEO Tool 33:06 The Gray Area of SEO Practices 40:09 Effective Content Strategies for Local Businesses 50:05 The Importance of Quality Backlinks 56:59 The Future of SEO and Digital Marketing #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies. Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant. They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries. Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry. Brian Dordevic, Founder of Alpha Efficiency: Twitter: https://twitter.com/briandecoded LinkedIn: https://www.linkedin.com/in/briandecoded/ YouTube: https://www.youtube.com/@briandecoded/ Newsletter: https://briandecoded.com/ Alpha Efficiency: https://alphaefficiency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Brian Dordevic 08:56 The Importance of Custom Coding in SEO 15:07 The Role of Links and Content in SEO 24:13 SEO Tools and Strategies for Success 47:23 Maintaining SEO Rankings 56:56 Technical SEO Essentials 01:00:20 The Impact of Backlinks 01:10:09 Optimizing Google Business Profile 01:17:25 Agency Operations and Team Management 01:28:50 Niche Focus on Attorneys #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals. Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably. The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities. Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals. Mark Hummel, CEO of Pest Empire Builder: LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/ Facebook: https://www.facebook.com/mark.hummel.501 Instagram: https://www.instagram.com/markohumm_/ Website: https://www.pestempirebuilder.com/ Email: mark@pestempirebuilder.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Mark Hummel 13:22 Essential Systems for Scaling 26:56 Traits of Effective Leaders 31:44 Understanding Business Needs 39:38 The Power of Mentorship and Models 46:23 The Value of Continuous Learning 50:51 Lessons Learned in High Performance 54:19 The Value of Education vs. Experience #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career. The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month. Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability. The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences. In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape. Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy: YouTube: https://www.youtube.com/@nathangotchLinkedIn: https://www.linkedin.com/in/nathangotch/Twitter: https://twitter.com/nathangotch Gotch SEO Academy: https://www.gotchseo.com/Rankability: https://www.rankability.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Nathan Gotch 13:59 The Evolution of Gotch SEO Academy 24:37 Understanding Gotch SEO Academy 31:48 The Art of Quality Content Creation 46:51 Quick Wins for Local SEO 49:47 Understanding Backlinks and Competition in SEO 56:03 Building from Zero: Strategies for New Businesses 01:02:27 The Future of SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery