In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online. Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether you’re looking to optimize your content for local SEO, leverage AI tools like ChatGPT, or grow your brand through influencer marketing, this episode is packed with valuable insights. 🔑 Topics covered in this episode: - How Neil Patel started Neil Patel Digital and scaled globally. - The evolution of local SEO and why reviews matter. - How to leverage AI in marketing to stay competitive. - Neil’s social media strategy for platforms like YouTube and LinkedIn. - Why influencer marketing is a game-changer for local businesses. - Tips for growing a successful podcast and using it to expand your business. 📌 If you’re a business owner, marketer, or entrepreneur, this episode is a must-watch for staying ahead in the digital marketing game. Don’t forget to like, comment, and subscribe for more expert interviews and actionable advice! Neil Patel, Founder of Neil Patel Digital: YouTube: https://www.youtube.com/@UCl-Zrl0QhF66lu1aGXaTbfw Facebook: https://www.facebook.com/neilkpatel LinkedIn: https://www.linkedin.com/in/neilkpatel/ Twitter: https://x.com/neilpatel Neil Patel Digital: https://npdigital.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms: YouTube: https://www.youtube.com/@LocalMarketeer/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Neil Patel and His Journey 03:07 The Evolution of Neil Patel Digital 06:09 The Impact of AI on Marketing and SEO 09:05 Social Media Strategies for Success 11:49 The Future of Marketing and Job Market Changes 15:00 Paid Advertising Insights and Strategies 17:57 Building a Strong Social Media Presence 21:01 SEO Best Practices and Common Mistakes 23:59 Content Creation and Podcasting Tips 👉 Watch now and learn how to transform your digital marketing strategy! Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #SEO #LocalSEO #NeilPatel #DigitalMarketing #AIinMarketing #SocialMediaGrowth #PodcastGrowth #InfluencerMarketing

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content. The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder management and longer implementation cycles. Peter emphasizes the importance of personal branding—his daily LinkedIn posts have attracted clients, podcast invitations, and speaking opportunities. For local business owners unfamiliar with SEO basics, he breaks down key concepts like content strategy, citations, backlinks, and on-page optimization. He stresses that major levers like content quality, good internal linking, and solid technical foundations outshine minor tweaks. In discussing SEO audits, Peter reveals the depth of his approach, which involves detailed examinations of indexing, sitemaps, robots.txt files, and overall site structure. He outlines tools like Google Search Console, Screaming Frog, and SEMrush, and shares advice on not over-fixating on Core Web Vitals or perfect page speed scores. Peter also looks at the future of SEO, acknowledging the rise of AI-driven search experiences. While AI may reduce certain click-throughs, diversifying marketing—across platforms like YouTube or social media—and cultivating a recognizable brand can help businesses stand out. He concludes that even as technology advances, trust, authority, and a user-focused approach remain the cornerstones of successful SEO. Peter Rota, Senior Technical SEO Manager at HUB International: LinkedIn: https://www.linkedin.com/in/peterrota/ Facebook: https://www.facebook.com/rotapeter Website: https://www.peterrotaseo.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Peter Rota06:12 Understanding SEO Basics11:35 The SEO Audit Process20:51 Optimizing Title Tags for SEO25:06 Crafting Effective Meta Descriptions30:53 Effective Client Communication and Agency Dynamics36:04 The Evolution of SEO and AI Integration42:48 Leveraging YouTube and Social Media for SEO46:31 Essential SEO Tools and Best Practices53:00 Maintaining SEO Health and Core Web Vitals#SEO #TechnicalSEO #LocalSEO #EnterpriseSEO #DigitalMarketing #SearchEngineOptimization #PersonalBranding #AIMarketing #ContentStrategy #OnlineVisibility Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business. During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold risks, such as investing in a door-knocking consultant and expanding into new markets, to build a highly scalable and profitable business. Jonas also highlights the importance of mentorship, sharing how advice from industry leaders helped him overcome challenges and implement strategies that propelled Pest Badger’s growth. A significant focus of the discussion is Pest Badger’s groundbreaking social media strategy. Jonas shares how his team created a YouTube channel with over 120,000 subscribers and viral TikTok content that brought unprecedented attention to his company. He offers insights into how pest control businesses can use platforms like YouTube and TikTok to reach millions of viewers, build authority, and drive leads—even in an industry many consider “unsexy.” Beyond social media, Jonas dives into operational strategies, such as hiring the right team, using automation tools like Go High Level, and creating streamlined processes for recruiting and managing employees. He also shares how content marketing and SEO optimization play a pivotal role in dominating local markets and building a brand that stands out. Whether you’re looking to grow your pest control business, scale your operations, or learn the secrets of social media success, this episode is filled with actionable insights and proven strategies. Jonas Olson’s journey is a masterclass in entrepreneurship, innovation, and marketing excellence. Jonas Olson, Founder of Pest Badger: LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ Facebook: https://www.facebook.com/jonas.olson.18 Instagram: https://www.instagram.com/jonasaolson/ Podcast: https://www.youtube.com/@pestcontrolmillionaire Pest Badger: https://pestbadger.com/ Pest Control Millionaire: https://pestcontrolmillionaire.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Jonas Olson 07:58 The Growth of Pest Badger 17:14 Learning from Mistakes and Regrets 24:44 Social Media Strategy and Content Creation 37:30 Transitioning to Long-Form Content 43:19 Future Plans for Pest Badger 46:10 The Power of Podcasting 53:11 Innovations in Pest Control Technology 58:14 Social Media Advertising Strategies #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #socialmedia #lawncare Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery