In this episode of The Get Shit Done Experience, John Morris dives deep into the inspiring journey of Alan Stern, an expert in DIY marketing and personal branding. Alan shares his path from a struggling DJ to a successful car salesman and eventually a sought-after speaker and marketing strategist. He emphasizes the importance of humor, education, value, and trust (the HEAT method) in building a personal brand and marketing strategy. The discussion includes practical tips on utilizing AI tools like ChatGPT for effective marketing, creating engaging content, and leveraging networking to generate leads. Alan's insights offer valuable guidance for solopreneurs and salespeople looking to scale their businesses and enhance their personal brands.

KEY TAKEAWAYS

• From DJ to Marketing Pro: Alan Stern’s journey proves that with hustle and adaptability, you can pivot your way to success—no matter where you start.
• The HEAT Method: Build a magnetic personal brand using Humor, Education, Adding Value, and Trust—the four pillars of powerful connection.
• DIY Marketing Wins: You don’t need a massive team—Alan shows how solopreneurs can make a big impact using smart, scrappy strategies.
• AI Is Your Marketing Wingman: Tools like ChatGPT can save time, boost creativity, and help craft content that actually converts.
• Content That Clicks: Consistency + authenticity = engagement. Share stories, be human, and always deliver value.
• Network to Net Worth: Real relationships matter—leveraging your network can open doors, create leads, and build long-term success.
• Built for the Bold: This episode is a goldmine for solopreneurs, salespeople, and brand-builders ready to level up their marketing game.

QUOTES

• “When you introduce something of value to somebody, they associate that value with you.”
• “Free value creates goodwill. Goodwill builds trust. Trust drives business.
• “You’re not just selling a service—you’re becoming someone people want to talk about.”
• “The person who connects others becomes unforgettable in the best way.”
• “You’re creating advocates and fans who might never buy from you—but they’ll still sell for you.”
• “The content has to be fun, funny, and human—not just clever.”
• “Humor shows you’re human. Education shows you’re smart. Value shows you care. That’s how you earn trust.”

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

Timecodes

00:00 Introduction and Synergy
01:41:28 Building Goodwill and Networkinh
01:42:36 Relatability Through Hobbie
01:43:00 Leveraging Personal Interests for Busines
01:44:05 Creating Advocates and Fans
01:44:56 The Power of Trust and Review
01:46:04 Collaboration and Content Creation
01:47:04 The Importance of Consistency
01:47:45 The Paradox of Connectivity
01:48:23 AI and the Future
01:48:40 Advice for Solopreneurs

In this episode of The Get Shit Done Experience podcast, John Morris welcomes Nick Verzillo, Director of Sales for GSD Technologies, and Jason Hoffman, IT Director at GSD Technologies. The discussion centers around the critical aspects of managed IT services, the importance of proper communication, and the pitfalls of choosing IT partners based on price alone. Jason shares his background in the military and how it shaped his career.

Together, Nick and Jason explain their strategic approach to IT management, emphasizing client-centric service, proactive maintenance, and how their values and methods align closely with the visionary goals of GSD’s founder, Tim Ward. The episode highlights the dangers of outsourcing IT service desks to foreign countries and stresses the importance of having a reliable, local IT partner. It serves as a comprehensive guide to anyone looking to understand the intricacies of managing IT for business growth and reliability.

KEY TAKEAWAYS

• Strategic IT Leadership: Nick Verzillo and Jason Hoffman break down how GSD Technologies approaches managed IT with a client-first mindset and proactive support.
• Experience-Driven Insight: Jason shares how his military background shaped his disciplined, mission-focused approach to IT management.
• Beyond the Bottom Line: The team warns against choosing IT partners solely based on price—highlighting the long-term value of reliability, expertise, and alignment with company goals.
• Local Matters: Outsourcing IT service desks overseas may save costs, but it often sacrifices quality and communication. The episode makes a strong case for partnering with trusted, local providers.
• Aligned with Vision: Their methods reflect the broader vision of GSD founder Tim Ward—prioritizing innovation, responsiveness, and real results for clients.

QUOTES

• "We don't have to pretend like, 'Yeah, this is gonna make you succeed, you're gonna get so much more profit if we do this.' No, we get to just propose things that we believe in and we can do."
• "We're a great option. We're not the only option, but we are an absolutely fantastic option. But we’re certainly not gonna beg for anyone's business."
• "The value of money becomes less important when you start to look at the value of character... Are they going to be there for you when you call at 3:00 AM?"
• "If you're making your decisions based on price, I would really reevaluate that. Especially when it comes down to your most critical decisions."
• "We want long-term partnerships that we can watch their business grow as they watch our business grow. And together, we can get shit done."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:
Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com/
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

Timecodes

00:00 Introduction
02:09 Welcoming Nick Verzillo and Jason Hoffman
03:59 Jason Hoffman's Military Background
10:59 The Importance of Communication and Training
17:40 Challenges in IT and Cybersecurity
43:32 The Pressure of Sales
43:59 Proposing Solutions to Clients
44:32 The Importance of Proper Support
46:05 Client Retention and Challenges
48:31 The Role of Communication
49:18 GSD's Service Philosophy
50:13 The Reality of Outsourcing
53:18 The Value of Local Support
01:06:14 Building a Strong Team
01:09:30 The Vision for Growth
01:17:23 Why We Do It
01:20:59 Final Thoughts and Call to Action

In this episode of The Get Shit Done Experience, John Morris shares seven easy types of content videos that can help business owners, CEOs, founders, and sales professionals increase their visibility and grow their business. John discusses practical steps to create engaging content, including 'walk and talk' videos, 'did you know' segments, product showcases, brand promise videos, collaborations with favorite customers, life analogies, and combining entertainment with information. Drawing from his own experiences and successes, John emphasizes the importance of storytelling, being relatable, and consistently creating content to capture and retain attention.

KEY TAKEAWAYS

• Seven Types of Content: John Morris outlines seven effective types of content videos to increase visibility and business growth:
  • Walk and Talk videos
  • Did You Know segments
  • Product showcases
  • Brand promise videos
  • Collaborations with favorite customers
  • Life analogies
  • Combining entertainment with information
• Practical Steps for Engagement: John offers actionable tips to create content that engages audiences.
• Storytelling is Key: The importance of storytelling in creating content that resonates and connects with the audience is emphasized.
• Be Relatable: Consistently making content that feels authentic and approachable helps capture and retain attention.
• Consistency is Crucial: To maintain visibility and engagement, regular content creation is necessary.

QUOTES

• "Entertain to educate."
• "If your content is a job, that's a problem as well."
• "People are going to social media to be entertained first, and then to be informed second."
• "You have to get ultra creative. You have to have fun, and you have to show people layers of who you are beyond your job."
• "The only thing standing your way is fear, and typically that fear comes because you don’t know what to do."
• "Don't let them steal your pie."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com/
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

Timecodes

00:00 Introduction
02:30 Walk and Talk: Engaging Your Audience
06:15 Did You Know Videos: Inform and Entertain
12:47 Showcase Videos: Demonstrating Value
18:42 Brand Promise Videos: Building Trust
25:20 Collaborative Videos: Strengthening Relationships
27:24 Promoting Both Brands Together
28:10 Partner Testimonials and Content Strategy
28:43 Creating a Content Library
29:27 The Power of Collaboration
33:08 Work-Life Harmony
34:02 Life Analogies in Business
41:54 Entertain to Educate
49:29 Combining Passions with Business
50:52 Conclusion and Call to Action

In this episode of The Get Shit Done Experience, John Morris interview Chris M. Walker, the founder and CEO of Legit. Chris discusses the impact of a disruptive Google algorithm update on his early business, his journey through various IT and political roles, and how he transitioned into entrepreneurship. He details the evolution of Legit from a freelancer marketplace to a comprehensive business platform designed to solve specific client problems using AI-driven solutions.

Chris also shares insights on SEO importance, strategies for managing a remote international team, and the value of prioritizing long-term goals over short-term gains. Highlighting the importance of personal discipline, operational efficiency, and community building, Chris offers valuable advice for budding entrepreneurs, emphasizing the importance of hope, purpose, and sustained impact in business.

KEY TAKEAWAYS

• Navigating Disruption: Chris M. Walker shares how a disruptive Google algorithm update early in his business journey shaped his approach to entrepreneurship.
• Transition to Entrepreneurship: Chris discusses his transition from various IT and political roles to founding Legit, focusing on how he leveraged his diverse experiences to launch his business.
• Evolution of Legit: Legit evolved from a freelancer marketplace to a comprehensive business platform that addresses specific client challenges with AI-driven solutions.
• SEO Strategies: Chris emphasizes the critical role of SEO in business success and shares strategies for leveraging it effectively.
• Managing a Remote International Team: Insights are provided on how Chris manages a diverse, remote international team to maintain operational efficiency.
• Community Building: Building a strong, supportive community is key to the success of a business, according to Chris, who stresses the importance of creating a sense of hope and purpose.
• Advice for Entrepreneurs: Chris provides valuable guidance to aspiring entrepreneurs, focusing on hope, discipline, and the need for operational efficiency and purpose in business.

QUOTES

• "You have to do something that you can work on for 18 hours and never feel it... Happiness isn’t a thing that you can achieve, but satisfaction comes from doing things that actually fulfill you."
• "Don't make shortsighted decisions because it's gonna impact you positively that month, but it's gonna hurt you for the next three years."
• "Name one important business from a solopreneur ever. There isn't one. You literally can't do it yourself. The only way you can get more time is to get more people."
• "I'd rather have 10 people operating at 85% effectiveness than having two people running at 110% because they're gonna burn out."
• "I truly do believe, and I've learned this... discipline is probably a little bit better... when I'm disciplined, I'm at my best."
• "What you do matters, no matter what your job is or who you do it for. You can have an impact on somebody, whether it’s yourself or someone else, and just do that as often as you can."
• "You might have that one thing you said to that one person 10 years ago that could have an impact... you matter more than you think you do.
  

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/

Unlock your potential with GSD Technologies: http://gsdnow.com/

Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

In this episode of the Get Shit Done Experience, host John Morris welcomes Frank T Ziede, a renowned corporate trainer and facilitator, to share his extraordinary journey and insights. From his early days in theater and hip-hop dancing to working as a corporate trainer for high-end brands like BMW and Jaguar, Frank discusses the importance of interpersonal skills, leadership, and the need for emotional intelligence in business. He emphasizes the significance of caring and providing authentic customer experiences. Frank also touches on the upcoming publication of his book, 'The Lost Art of Giving a Shit,' and its focus on leadership and customer service. Tune in to learn about Frank's unique approach to training, his inspirational story, and the role of gratitude in professional and personal growth.

KEY TAKEAWAYS

• Frank T Ziede's Diverse Journey: Frank's background spans theater, hip-hop dancing, and corporate training for luxury brands like BMW and Jaguar, showcasing the value of diverse experiences in shaping a successful career.
• Importance of Interpersonal Skills: Frank highlights how interpersonal skills are crucial in business, emphasizing the role of emotional intelligence in effective leadership.
• Customer Experience: Frank stresses the importance of delivering authentic and caring customer experiences, making it a central focus of leadership and business success.
• Upcoming Book: Frank's book, The Lost Art of Giving a Shit, explores leadership and customer service, offering insights on how to approach these areas with genuine care and impact.
• Gratitude's Role in Growth: Frank discusses how gratitude plays a key role in both professional and personal development, fostering better relationships and overall success.

QUOTES

• "Stop worrying about that insecurity... it benefits no one right now."
• "Your insecurities are serving no one. Stop worrying about that. You need to be confident. The guide stands in their authority. They know what they know."
• "If not for the principles in this book, I probably would've ended up in prison just like my father."
• "I didn't want to be egotistical, but my team said, 'You need to let people know your story.'"
• "I am going to do this because I believe in these things."
• "I don’t believe in motivation anymore. I believe in discipline. But I believe in being inspired to be disciplined."
• "If you can just stop and have a little bit of gratitude... it’s all perspective at that point."
• "The job you hate is a job that somebody else would love."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com/
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

In this episode of The Get Shit Done Experience, host John Morris dives into the importance of establishing core values and building a strong internal culture that can break through to the marketplace. He discusses how to generate demand through internal energy, which, when handled properly, turns into effective lead generation. John shares actionable steps on how businesses can establish and reinforce three to five core values and highlights the significance of symbolic traditions and cultural practices to enhance the brand experience.

The episode also covers ways to use podcasts for brand promotion, the impact of social media on content creation, and how companies can leverage internal storytelling to build a loyal customer base and a vibrant work environment. John emphasizes the role of leadership in driving cultural adherence and offers practical tips for sales and marketing teams to create compelling content that resonates with the audience. Tune in for comprehensive strategies for transforming your business's internal branding to attract top talent and desired customers.

KEY TAKEAWAYS

• Core Values & Internal Culture: Establishing strong core values and building a positive internal culture are crucial for connecting with the marketplace and driving success.
• Internal Energy & Lead Generation: Generating demand through internal energy can transform into effective lead generation when managed correctly.
• Symbolic Traditions: Symbolic traditions and cultural practices can enhance the brand experience and contribute to a stronger identity.
• Leveraging Podcasts: Podcasts are an effective tool for brand promotion and can help businesses reach their target audience.
• Social Media & Content Creation: Social media plays a significant role in content creation, helping companies build brand awareness and engagement.
• Leadership's Role: Strong leadership is key to driving adherence to cultural values and creating alignment across teams.
• Sales & Marketing Tips: Sales and marketing teams should focus on crafting compelling content that resonates with the audience and aligns with the company’s core values.

QUOTES

• "You got to establish those core values... figure out those core values, three to five of them, and then get them visible."
• "Get a goofy statue of a pig or something like that... it doesn’t matter what it is. It’s your tradition. And if other people look at it and think it’s crazy, then it’s beautiful."
• "Go create that podcast. In fact, create three podcasts—CEO podcast, director of sales podcast, key sales team podcast... get your message out there in creative, impactful, fun ways."
• "Everything is content... It takes a really unique and special person to recognize the power and importance of creating a personal brand and getting that message out consistently."
• "Turning them into the content to tell the brand story in a really interesting way is going to make your company pages far more compelling and you’re going to be empowering them."
• "It creates conversation, and it will lead to revenue that converts."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:
Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com/
Transform your vision into reality with 20Twenty Design: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation, and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!