Are you struggling to check off your endless to-do list or feeling overwhelmed by the grind of running a business? In this episode, Robin dives into Matt Essam’s 3 F’s Framework—a simple yet powerful productivity system to help you run your business with purpose and joy while maintaining balance in your life.

1. Freedom: Discover how to structure your work-life balance to maximize productivity while enjoying guilt-free time off. Learn how sprint cycles, intentional scheduling, and prioritizing self-care can give you the flexibility you’ve been craving.

2. Fulfillment: Uncover the secret to finding purpose in your work and why chasing money alone often leads to burnout. Explore strategies to create meaningful impact through your business, including giving back and aligning your work with your passions.

3. Finance: Master the art of intentional financial planning by applying the Pareto Principle (80/20 rule) and doubling down on high-impact activities that drive revenue and growth. Whether it’s optimizing revenue streams or focusing on hyper-productive marketing strategies, this episode breaks it all down.

Packed with actionable insights, this episode will inspire you to rethink your approach to productivity, giving you the tools to run a thriving business without sacrificing your freedom or happiness.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

In this episode, Robin explores the alarming rise of online banking and push payment scams. As technology evolves, scammers are becoming increasingly sophisticated, exploiting human psychology and digital vulnerabilities. Tune in to learn actionable strategies for protecting your hard-earned money and avoiding common traps.

Key Topics Covered:

1. Understanding Online Banking Risks

Discover how the transition to online banking and app-based platforms has created new vulnerabilities, especially for small business owners.

2. Phishing Scams: How to Spot and Avoid Them

Learn to identify phishing emails, text messages, and WhatsApp scams. Find out the red flags—like typos, fake links, and urgent calls to action—that scammers use to trick you.

3. The Anatomy of Push Payment Scams

Delve into how scammers use stolen credentials, spoofed phone numbers, and psychological tactics to pressure victims into authorizing fraudulent transactions.

4. Practical Tips to Protect Your Money

• Never share your two-factor authentication (2FA) codes.
• Always verify suspicious calls by independently contacting your bank.
• Spread funds across multiple accounts to limit potential losses.
• Keep banking apps installed and updated for secure access.

5. Your Rights and What to Do If You’re Scammed

Find out how to report fraud, seek refunds, and approach financial ombudsmen if you've fallen victim to a scam.

6. Why Financial Institutions Need to Step Up

A call to action for banks like Revolut to enhance consumer protection measures and take responsibility for securing digital banking systems.

Your Input Matters Have you been a victim of a scam or found creative ways to stay safe? Share your experiences in the comments to help others protect themselves.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue.

Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online.

1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online.

2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements.

3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer.

4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following.

5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric:

• Instagram: https://www.instagram.com/ericcogorno/
• Facebook Page: https://www.facebook.com/cogorno.golf2/
• YouTube: https://www.youtube.com/c/ericcogornogolf
• Website Address(es): https://cogornogolf.com/

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

Thinking about starting a podcast or taking your existing show to the next level? In this episode, Robin sits down with Adam Adams, founder of Grow Your Show, to explore how he helps podcasters simplify their journey to success. From selling his own popular podcast to building a thriving podcast agency, Adam shares his insights on creating a valuable, marketable podcast and attracting the right audience. Get ready to learn about the framework that can turn your podcast into a profitable asset!

Key Takeaways for Podcasters:

1. Creating a Podcast as a Marketing Asset

Adam emphasizes treating your podcast like a long-term investment. Discover why having a targeted audience and delivering consistent value can turn your show into a sustainable, valuable marketing asset that holds intrinsic worth for potential buyers.

2. Defining Your Target Audience from Day One

Avoid the common pitfall of attracting the wrong listeners! Adam explains the importance of knowing your ideal audience's demographics, psychographics, and interests, ensuring that every episode speaks directly to them.

3. The Three Pillars of Influence for Building a Successful Podcast

Adam outlines the three essential pillars for any podcaster aiming for growth:

• Thought Leadership: Establish a platform that lets people talk about you when you’re not in the room.
• Social Media Presence: Maintain a consistent, authentic presence so potential clients and listeners can connect with your brand.
• Face-to-Face Engagement: Build lasting relationships by meeting listeners and clients in person or through live virtual interactions. To Apply for a FREE Coaching Session with Robin

  Use the following link: https://www.robinwaite.com/app

  To find out more about Fearless Business:

  Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

  And check out the Robin's website: >> https://www.robinwaite.com

Just started your business and wondering how to get those first customers through the door? In this episode, Robin walks you through a proven framework for landing your first five clients quickly and efficiently. With a combination of real-life networking, irresistible offers, and powerful referral strategies, you'll be well on your way to building a solid customer base. Whether you're a new entrepreneur or looking to scale up, this guide will help you break through the noise and grow your business.

Key Framework to Getting Your First 5 Customers:

1. Leverage In-Person Networking

Get out from behind the screen and meet people in person! Learn how to make genuine connections at local networking events, build trust face-to-face, and use follow-up strategies to turn those conversations into clients.

2. Tap Into Your Existing Network for Referrals

Your first five clients are closer than you think. Discover how to tap into your current connections—whether on LinkedIn, in your community, or even at school pick-ups—to generate warm leads and referrals.

3. Create an Irresistible Offer

Struggling to build trust as a new business? Offer something so compelling that potential clients can’t say no. From free consultations to email audits, Robin shows you how to create an offer that minimizes risk and attracts your ideal clients.

4. Build Excitement with a Waitlist

Launch your product or service with a waitlist to generate buzz. Find out how to create demand, ensure your prospects are a perfect fit, and guarantee you’ll sell out by the time you officially launch.

5. Go on a Podcast Tour

Leverage the power of podcasting to reach a wider audience. Robin explains how to appear on established podcasts in your niche, use their existing audience to grow your brand, and consistently drive leads—even months or years after the episode airs.

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

Are you struggling to make consistent profits despite putting in long hours? In this episode, Robin reveals a proven framework to help you generate more profit and keep more money in your business. Robin walks you through simple, yet powerful strategies that can dramatically increase your bottom line, reduce stress, and give you the financial freedom you deserve. Learn how to avoid common mistakes, charge what you're worth, and build long-term profitability like the top 1% of business owners.

Key Profit-Boosting Strategies:

1. Raise Your Prices (Without Losing Clients)

Discover how small price increases can lead to huge profit gains. Robin explores real-life examples of businesses that boosted profits by 10-20% with minimal client attrition. Learn how to confidently increase your rates and still attract premium clients.

2. Maximize Customer Lifetime Value

Learn the secret to long-term profitability: increasing your customer lifetime value. Robin breaks down how to turn one-time buyers into repeat clients with subscription models, care plans, and excellent customer service—creating a predictable income stream for your business.

3. Keep More of Your Money

Stop letting hidden expenses eat away at your profit. Robin shows you how to streamline your overheads, manage subscriptions, and implement smart financial practices to keep more cash in your pocket. Plus, learn the "Profit First" approach to ensuring your business pays you first, every time.

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

In this compelling second part of our interview with TikTok and YouTube superstar Des Hamilton, we dive even deeper into the mindset and resilience required to turn £200 into £100K. Des opens up about the personal struggles he faced along the way, from moments of doubt to overcoming setbacks in his Amazon business. He shares candid insights into how he and his wife Claire navigated these hurdles and how their determination has led to sustainable growth and transformation.

Des discusses how slow, intentional growth has made them better with money and more resilient in the face of challenges. From understanding imposter syndrome to managing family responsibilities, Des offers practical advice for staying the course in both business and life. Tune in to hear how Des applies strategic decision-making, embraces his shadow work, and stays focused on his ultimate goal of financial freedom for his family.

Key Talking Points:

• Navigating setbacks and growth in the journey from £200 to £100K
• The importance of mindset and resilience in long-term success
• How Des balances family life and entrepreneurial goals
• Insights into imposter syndrome and overcoming self-doubt
• The role of shadow work in personal and professional growth
• Strategic planning and the benefits of slow, sustainable growth

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Robin's website: >> https://www.robinwaite.com