Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients.

Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in.

Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial.

Learn about the importance of turning strangers into followers, followers into leads, and leads into clients.

Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies.

Apply here: https://douladarcy.com/90-days-to-10k-months-for-sleep-consultants-apply

Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you.

Follow The Doula Darcy on Instagram:

https://www.instagram.com/thedouladarcy/

Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses.

The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.

In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.

You'll learn:

• Why clarity in your offer leads to more clients

• How I became the go-to C-section postpartum doula

• The massive opportunity sleep consultants have right now

• How to identify your "magic piece" of work that lights you up

• Why niching doesn’t mean you have to give up the parts you love

✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.

Book a Breakthrough Call with Darcy here.

Free Workshop: “3 Free Ways to Market Your Sleep Consulting Business”

Connect with The Doula Darcy on Instagram

If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

• What SEO really is and why it's not as scary as it seems

• Why doulas can’t afford to ignore SEO in today’s digital landscape

• How your website can act as your best employee—working 24/7 to bring in clients

• Key SEO concepts explained in simple terms (like you’re in 5th grade!)

• The two most important SEO fixes doulas should focus on now

• Julia’s journey from doula to digital expert and how she’s supporting others

• Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast
  
  

Connect with Julia:
Website: doula design co.com
Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

Connect with Darcy:

Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates:
https://douladarcy.com/doula-website-template

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed.

Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth.

This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond.

What We Talk About:

• What neurodivergence is and why it's crucial to understand in perinatal care

• How doulas can create more inclusive intake forms and birth plans

• Supporting neurodivergent communication and sensory needs during labor

• How undiagnosed neurodivergence may intersect with perinatal mental health

• Preparing neurodivergent families for the postpartum period

• Why “neuro-affirming” care benefits all clients—not just neurodivergent ones
  
  

Resources Mentioned:

• Alix’s Birth Planning Bundle for Neurodivergent Families: Love Tenderly Website

• Follow Alix on Instagram: @lovetender.ly_doula

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of My Doula Village.

Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person.

Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide.

In This Episode, You'll Hear:

• What it's really like to retreat with your doula colleagues

• Why community is essential to avoiding burnout

• How in-person connections amplify business growth

• Real stories of transformation, laughter, and late-night chats

• Why you’ll want to be at the next My Doula Village retreat

Links & Resources:

• Join My Doula Village – Your online home for support, strategy, and sisterhood

• Follow along on Instagram: @TheDoulaDarcy

• Want to be at the next retreat? Learn more here.

My Doula Village members featured on this epsiode:

Leslie Owens of Mother Nurture Maternity Lactation in Atlanta

Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan

Christine Freeze of Otters Embrace Doula in Houston

Lynn Eads of Learn with Lynne in Detroit

Emily Wannenburg of 4th Trimester Fitness Method

Chelsea Lambert of The Manistee Midwife

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two.

She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect.

Darcy reminds us that self-care isn’t selfish — it’s strategic. Whether it’s savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives.

Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year.

✨ In this episode you’ll hear:

• Why Darcy doesn’t separate her life from her business — and why that’s a strength

• The breakthroughs she experienced at her mastermind retreat and live event

• How putting yourself at the top of your to-do list can transform your business

• Simple self-care practices you can start today (without spending money)

• An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience
  
  

Resources & Links:

• Join the Maine Doula Retreat → https://douladarcy.com/doula-retreat-maine

• Book your spot at the Birth Worker Retreat → www.thebirthworkerretreat.com

• Learn more about working with Darcy → https://douladarcy.com/work-with-me

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses.

What You'll Learn:

• Why "passive" income isn’t so passive at first—and why it’s still worth it

• The hidden hurdles that hold entrepreneurs back (hint: it’s usually you)

• How childbirth education empowers clients to advocate for themselves

• Ways doulas can offer Kelli’s course to their clients (and earn affiliate income)

• The importance of being real, showing up authentically, and starting imperfectly

Links Mentioned:

• Connect with Kelli: kelliblinn.com | Instagram @doulakelliblinn

• Email Kelli: hello@kelliblinn.com

• Learn more about Your Birth, Your Options digital course:
  https://www.kelliblinn.com/online-childbirth-education

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads?

In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically.

Learn how to:

• Create 90 days of content in 30 minutes
• Use Facebook or Instagram to actually get leads
• Overcome the fear of putting yourself out there
• Build trust with your ideal clients online
• Repurpose content using simple systems and AI tools
• Embrace your worth and charge confidently for your services

✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence!

📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads"

https://www.tracybeavers.com/masterclass

Connect with Tracy:

Instagram: @tracybeaverscoaching

Free Facebook Group: Be A Confident Entrepreneur

Podcast: Create Online Business Success https://www.tracybeavers.com/podcast