Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients.

Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in.

Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial.

Learn about the importance of turning strangers into followers, followers into leads, and leads into clients.

Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies.

Apply here: https://douladarcy.com/90-days-to-10k-months-for-sleep-consultants-apply

Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you.

Follow The Doula Darcy on Instagram:

https://www.instagram.com/thedouladarcy/

Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses.

The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.

In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.

You'll learn:

• Why clarity in your offer leads to more clients

• How I became the go-to C-section postpartum doula

• The massive opportunity sleep consultants have right now

• How to identify your "magic piece" of work that lights you up

• Why niching doesn’t mean you have to give up the parts you love

✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.

Book a Breakthrough Call with Darcy here.

Free Workshop: “3 Free Ways to Market Your Sleep Consulting Business”

Connect with The Doula Darcy on Instagram

If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

• What SEO really is and why it's not as scary as it seems

• Why doulas can’t afford to ignore SEO in today’s digital landscape

• How your website can act as your best employee—working 24/7 to bring in clients

• Key SEO concepts explained in simple terms (like you’re in 5th grade!)

• The two most important SEO fixes doulas should focus on now

• Julia’s journey from doula to digital expert and how she’s supporting others

• Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast
  
  

Connect with Julia:
Website: doula design co.com
Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

Connect with Darcy:

Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates:
https://douladarcy.com/doula-website-template