In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs are joined by Simon Delaney—actor-turned-coach and a key figure at RADA Business. Simon shares how his journey from theatre to coaching helped him uncover the transformative power of performance, presence, and, above all, breath.

He dives deep into the idea that everyone is, in some sense, already an actor—constantly performing in daily life—and how recognizing and refining that performance can lead to more impactful leadership and communication. With humor and humility, Simon explores the interplay between physicality and mindset, the inner saboteurs we all carry, and the importance of non-attachment in both coaching and leadership.

This conversation is packed with insights for coaches, leaders, and communicators who want to show up more authentically and effectively. From breathwork to presence, from vulnerability to preparation, Simon’s reflections are both grounding and inspiring.

Watch the full episode here: https://thecoachingedgepodcast.com/from-stage-to-strategy-simon-delaney-on-coaching-through-breath-presence-and-vulnerability/

In this episode of The Coaching Edge Podcast, we dive deep into the entrepreneurial journey of Joy Bufalini, the creator of Simplify to Multiply®. With co-hosts Dr. Steve Jeffs and Erwin de Grave, Joy shares how her background as a math teacher, the challenges of raising a child with special needs, and her deep love for strategy and simplicity fueled her transformation into a top-tier business coach.

Joy explains the Simplify to Multiply philosophy—prioritizing clarity, focus, and intentionality over complex funnels and overloaded offerings. She provides invaluable insights on niching down, mastering one offer, and creating sustainable six-figure coaching businesses by doing less, not more.

She also addresses the critical mindset shifts necessary for entrepreneurial success and highlights how internal limitations—not strategy—often hinder early-stage growth. With warmth, honesty, and real-life examples, Joy encourages coaches to trust themselves, be discerning with who they learn from, and embrace simplicity as a success strategy.

Whether you’re a new coach navigating overwhelm or an experienced practitioner looking to refine your business model, this episode offers clarity, confidence, and concrete steps to take your coaching to the next level.

Watch the full episode here: https://thecoachingedgepodcast.com/how-joy-bufalini-built-a-scalable-coaching-business-by-simplifying-everything/

In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Melanie Benson, long-time coach, podcast host, and creator of the Authority Accelerator and Ripple Makers Mastermind. Known as an “Authority Amplifier,” Melanie shares how coaches and experts can break free from being the “best-kept secret” by mastering their messaging, owning their unique value, and building authentic visibility through platforms like podcasting.

She dives into her signature concept of the “Lighthouse Message”—a focused, powerful narrative that magnetizes ideal clients—and explores the four key differentiators that every coach should define to thrive in an oversaturated market. Melanie also opens up about the emotional and strategic journey of reinventing her identity, shifting from hustle-based success to connection-driven impact, and how embracing visibility helped her clients—and herself—transform.

Whether you’re a seasoned coach or just launching your practice, this episode is a masterclass in personal branding, overcoming money mindset blocks, and attracting the right clients by clarifying the outcomes you help create—not just the process you use.

View the full episode here: https://thecoachingedgepodcast.com/how-coaches-can-become-unignorable-melanie-benson-on-visibility-messaging-and-reinvention/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Steve Jeffs welcome Garry Schleifer, publisher of choice, the magazine of professional coaching, entrepreneur, and long-time advocate for the coaching profession. Garry brings over two decades of coaching experience to the table, sharing candid insights about the evolution of coaching, the role of technology, and how AI is shaping access and equity in the field.

Garry dives deep into his journey from entrepreneur to coach and publisher, emphasizing the importance of learning from both successes and failures. He discusses the founding of choice Magazine, a publication now in its 23rd year, and its mission to offer practical, thought-provoking content for coaching professionals worldwide.

A standout moment in the episode is Garry’s unveiling of "AI Coach Garry," his 24/7 text-based AI coaching tool designed to democratize coaching by making it more accessible. He addresses fears around AI replacing human coaches and reframes the conversation around augmentation, not replacement. The key message? Use technology to enhance human connection—not replace it.

This episode also highlights important themes such as DEI (Diversity, Equity, and Inclusion), the rise of VR and AI in coaching, and the importance of human-centered, in-person coaching in a tech-heavy world. Garry leaves us with a powerful reminder: the future of coaching is not something to wait for—it’s something we create.

View the full episode here: https://thecoachingedgepodcast.com/blending-humanity-with-technology-garry-schleifer-on-coachings-future-and-the-rise-of-ai/

In this inspiring episode of The Coaching Edge Podcast, Lynda Monk—coach, writer, and Director of the International Association for Journal Writing—joins Steve Jeffs and Erwin de Grave to explore the transformational potential of journaling. Drawing from over 25 years of experience in coaching, social work, and burnout prevention, Lynda shares how journaling evolved from a personal self-care habit into a professional practice that empowers individuals to navigate life with more clarity, self-awareness, and resilience.

She dives deep into the neuroscience and therapeutic benefits of expressive writing, emphasizing its power not just as an emotional outlet, but as a mindfulness and intentionality tool. Lynda also discusses how journaling supports the cultivation of self-trust and personal agency—especially vital in today’s overstimulated and anxious world. She introduces the concept of “reflective writing,” the role of powerful questions, and how journal coaching can enhance both coaching sessions and personal growth.

Listeners will come away with practical strategies to make journaling a joyful, sustainable practice and learn how to integrate it into coaching, leadership, or any helping profession.

Watch the full episode here: https://thecoachingedgepodcast.com/journaling-for-self-discovery-self-trust-and-burnout-prevention-with-lynda-monk

In this thought-provoking episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with celebrated entrepreneur and educator Danny Iny. Danny shares his remarkable journey from high school dropout to leading expert helping coaches, consultants, and entrepreneurs monetize their expertise. He dives deep into the mindset shifts necessary for entrepreneurial success, highlighting the crucial difference between having an "employee" mindset versus an "entrepreneur" mindset.

Danny also discusses why many coaches struggle with the business side of their profession and offers powerful insights into overcoming fear of rejection, building resilience, and continuously learning. He emphasizes that excellence, not mediocrity, is the best defense against the rise of AI, and reminds us that if you're not enough without external validation, you'll never be enough with it.

This inspiring conversation is packed with actionable advice for anyone looking to thrive in coaching, entrepreneurship, or any venture that demands boldness, mastery, and authenticity.

View the full episode here: https://thecoachingedgepodcast.com/why-entrepreneurs-must-embrace-business-mastery-insights-from-danny-iny

In this insightful episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with veteran corporate coach Ann Farrell to explore the transformational power of coaching within organizations. With over 48 years of experience, Ann brings a rare blend of executive insight and systemic coaching wisdom, focusing on how leaders at all levels can foster impactful, human-centric workplaces.

Ann dives into the importance of recognizing the shadow in leadership—how behavior, more than words, influences those around us. She discusses how coaching can uncover blind spots, strengthen team dynamics, and support leaders in truly understanding how they land with others. Drawing from her corporate journey and her work with coaches through Quantum Endeavors, she shares how creating space for reflection and energy management fuels strategic growth and prevents burnout.

The conversation also touches on redefining productivity, the necessity of “unscheduled time,” and the magic of bringing humanity into systems—one whole human at a time. Ann advocates for an empowered approach to business where energy, legacy, and authenticity drive success.

Listeners will walk away inspired by Ann’s example of sustainable leadership and practical strategies to elevate both individual and organizational coaching practices.

Listen full episode here: https://thecoachingedgepodcast.com/from-executive-to-empowerer-how-ann-farrell-helps-coaches-and-leaders-thrive/

In this insightful episode of The Coaching Edge Podcast, hosts Erwin de Grave and Steve Jeffs sit down with Cindy Schulson, founder of Marketing From Within, to explore how coaches can break through the noise and build lasting client relationships in an oversaturated market. Cindy shares her deeply human approach to marketing—what she calls "Marketing with Heart instead of Hype"—and reveals the rising importance of clarity, consistency, and authenticity in an era of what she calls a "trust gap" in the coaching industry.

Cindy explains the power of teaching your client journey in your marketing, and how real connection, not polished perfection, is the key to building credibility. She emphasizes the need for transparency, niche specificity, and aligning your unique value with the right clients at the right time. The conversation covers the dangers of fluff marketing, the responsible use of AI, and how coaches can shift from generic sales tactics to thought leadership that truly resonates.

This episode is a must-listen for any coach seeking to attract aligned clients and build trust in a world full of noise. Cindy’s message is clear: it’s not about selling more—it’s about serving better.

Tune in and learn how to authentically position your message and build a coaching business grounded in integrity.

You can watch the full episode here: https://thecoachingedgepodcast.com/cindy-schulson-on-building-trust-through-marketing-with-heart/