In this episode of The Coaching Edge Podcast, we dive deep into the entrepreneurial journey of Joy Bufalini, the creator of Simplify to Multiply®. With co-hosts Dr. Steve Jeffs and Erwin de Grave, Joy shares how her background as a math teacher, the challenges of raising a child with special needs, and her deep love for strategy and simplicity fueled her transformation into a top-tier business coach.

Joy explains the Simplify to Multiply philosophy—prioritizing clarity, focus, and intentionality over complex funnels and overloaded offerings. She provides invaluable insights on niching down, mastering one offer, and creating sustainable six-figure coaching businesses by doing less, not more.

She also addresses the critical mindset shifts necessary for entrepreneurial success and highlights how internal limitations—not strategy—often hinder early-stage growth. With warmth, honesty, and real-life examples, Joy encourages coaches to trust themselves, be discerning with who they learn from, and embrace simplicity as a success strategy.

Whether you’re a new coach navigating overwhelm or an experienced practitioner looking to refine your business model, this episode offers clarity, confidence, and concrete steps to take your coaching to the next level.

Watch the full episode here: https://thecoachingedgepodcast.com/how-joy-bufalini-built-a-scalable-coaching-business-by-simplifying-everything/

In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Melanie Benson, long-time coach, podcast host, and creator of the Authority Accelerator and Ripple Makers Mastermind. Known as an “Authority Amplifier,” Melanie shares how coaches and experts can break free from being the “best-kept secret” by mastering their messaging, owning their unique value, and building authentic visibility through platforms like podcasting.

She dives into her signature concept of the “Lighthouse Message”—a focused, powerful narrative that magnetizes ideal clients—and explores the four key differentiators that every coach should define to thrive in an oversaturated market. Melanie also opens up about the emotional and strategic journey of reinventing her identity, shifting from hustle-based success to connection-driven impact, and how embracing visibility helped her clients—and herself—transform.

Whether you’re a seasoned coach or just launching your practice, this episode is a masterclass in personal branding, overcoming money mindset blocks, and attracting the right clients by clarifying the outcomes you help create—not just the process you use.

View the full episode here: https://thecoachingedgepodcast.com/how-coaches-can-become-unignorable-melanie-benson-on-visibility-messaging-and-reinvention/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Steve Jeffs welcome Garry Schleifer, publisher of choice, the magazine of professional coaching, entrepreneur, and long-time advocate for the coaching profession. Garry brings over two decades of coaching experience to the table, sharing candid insights about the evolution of coaching, the role of technology, and how AI is shaping access and equity in the field.

Garry dives deep into his journey from entrepreneur to coach and publisher, emphasizing the importance of learning from both successes and failures. He discusses the founding of choice Magazine, a publication now in its 23rd year, and its mission to offer practical, thought-provoking content for coaching professionals worldwide.

A standout moment in the episode is Garry’s unveiling of "AI Coach Garry," his 24/7 text-based AI coaching tool designed to democratize coaching by making it more accessible. He addresses fears around AI replacing human coaches and reframes the conversation around augmentation, not replacement. The key message? Use technology to enhance human connection—not replace it.

This episode also highlights important themes such as DEI (Diversity, Equity, and Inclusion), the rise of VR and AI in coaching, and the importance of human-centered, in-person coaching in a tech-heavy world. Garry leaves us with a powerful reminder: the future of coaching is not something to wait for—it’s something we create.

View the full episode here: https://thecoachingedgepodcast.com/blending-humanity-with-technology-garry-schleifer-on-coachings-future-and-the-rise-of-ai/