If you’ve ever wondered, “Am I being too pushy?” or “Is sales just…manipulation in a blazer?”—this one’s for you.

In this episode, Scott and Brooke tackle a loaded question: Is all sales manipulation? (Spoiler: Nope.)

Brooke shares what actually crosses the line into manipulation—and how you can confidently sell without falling into tactics that make your skin crawl. With stories from her own sales journey (and one spicy dinner-table convo with her mother-in-law 👀), you’ll walk away knowing the difference between leading with service and just trying to seal the deal.

Because you don’t have to be a jerk to be good at sales.

• The difference between discomfort and manipulation (they’re not the same!)
• A gut-check question to know if your sales convo is crossing the line
• Why traditional urgency tactics often feel gross—and what to do instead
• How to handle objections and still sleep well at night
• What happens when you lead with actual integrity (hint: referrals!)

🎯 Take the Sales Conversation Assessment — a free tool to pinpoint where your sales chats might be going sideways

Got a question about sales that you’re too embarrassed to ask out loud?

We’ve got you. Drop it anonymously here: 👉 buildingmomentum.info/matcha

👉 linkedin.com/in/brooke-greening

Here’s to valuing your customers and making more sales. 🙌 And hey—sales doesn’t have to be sleazy.

Let’s be honest: CRMs can feel like the frenemy of the small business world. Necessary? Absolutely. Enjoyable? Ehh… not always. In this episode of Sippin’ Matcha, Scott and Brooke tackle one of the most common (and most frustrating) questions we hear: “How do I actually use my CRM without wanting to throw my laptop across the room?” Brooke shares her own “it’s complicated” journey with CRMs—plus the simple strategy she uses with clients to take the chaos out of follow-up and get their sales pipeline back in shape. No fluff. No jargon. Just real talk, a 3-bucket system, and a whole lotta empathy for the spreadsheet-fatigued among us.

• Why the best CRM is the one you’ll actually use (even if it’s just a spreadsheet)
• The mindset shift that changed Brooke’s relationship with her CRM forever
• A simple 3-bucket follow-up system you can use today—no software upgrade required
• What to do when a lead doesn’t buy right away (and how not to lose them)
• How to avoid the dreaded “feast or famine” sales cycle by tracking what matters

👉 Sales Conversation Assessment – A free gut check to spot the gaps in your sales process

👉 Your Daily 5 Sales Activities – A practical rhythm to stay consistent without burnout

👉 Brooke’s LinkedIn – Follow for more bite-sized brilliance on making sales feel human

Got a question for the show? Want to submit your own sales conundrum (real name or fabulous pseudonym welcome)?

Drop it here: 👉 buildingmomentum.info/matcha

Let’s fix your follow-up. Let’s stop hating your CRM. And hey—let’s make a few more sales while we’re at it. 💚

If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing.

But here’s the twist: it’s not about cost—it’s about investment. Drawing from real coaching calls and their own wins (and missteps), they break down why transparency builds trust, how to reframe your services as value-packed investments, and what to say when your offering isn’t a flat fee. Whether you’re a seasoned pro or still dodging the “money talk,” this is the mindset shift you didn’t know you needed.

• Why hiding your price kills momentum
• How “investment” language changes the entire conversation
• Brooke’s go-to script for early-stage pricing talks
• What to show in a sales deck—and what to leave out
• How to handle custom pricing without sounding vague

Service providers, coaches, consultants, and anyone who’s ever thought, “Am I charging too much?”

1. Sales Conversation Assessment – Take the free quiz to diagnose your sales strategy: buildingmomentum.info/assessment
2. Sales Accelerator Lab Info – Small group coaching details and pricing: buildingmomentum.info/accelerator
3. Brooke’s LinkedIn – linkedin.com/in/brooke-greening

In this episode of Sippin’ Matcha and Making More Sales, Brooke tackles a listener’s top-tier question: “How do you end a conversation gracefully when you’re over time?”

Tune in as Brooke shares real-world scripts, practical mindset shifts, and a peek into her Service Sales Framework to help you stay in control—without cutting your prospect off or coming off rude.

Whether you’re navigating chatty clients or just trying to honor your calendar, this episode is packed with tips to help you close with confidence and courtesy.

Submit yours at https://buildingmomentum.info/matcha for a chance to be featured in a future episode!

Want more insights or to just say hey? Connect with Brooke on LinkedIn.

If you’re pushing sales calls out three weeks because you’re swamped, you could be losing more than your sanity—you might be losing sales. In this episode, Brooke and Scott Greening tackle a timely question from a marketing service provider worried about delayed follow-ups. Brooke shares practical strategies to avoid the dreaded sales rollercoaster, from carving out protected time to using tools like Loom videos and appointment setters. If you’re juggling client work and lead gen, this one’s a must-listen.

• Why delayed sales calls often mean missed opportunities

• Creative ways to engage leads now, even if your calendar’s packed

• The mindset blocks that keep founders from prioritizing sales

• How Brooke uses calendar links and batching to streamline conversations

• The power of consistency over feast-and-famine sales cycles

• Customer Bucket List PDF (30/60/90-day buying timeframes)

• Calendar blocking for sales calls

• Using Loom videos to nurture leads

• Delegating or outsourcing sales conversations

• Got a sales question? Submit anonymously—we might answer it on a future episode. https://buildingmomentum.info/anonymous-sales-questions/

• Share, follow, or review to help more service pros sell with ease.

• Follow Brooke on LinkedIn for more sales tips. https://www.linkedin.com/in/brooke-greening/

Are you hearing “you’re too expensive” more than you’d like? It might not be your pricing—it might be your pitch. In this episode, Brooke Greening unpacks how most pricing objections stem from a deeper issue: unclear value. Using her SERVICE framework, Brooke walks you through how to identify the real problem your client is trying to solve and how to connect your offer to what actually matters to them. If you’ve ever struggled to explain your worth, this one’s for you.

• Why layering on value doesn’t work if you’ve misdiagnosed the client’s true problem • The simple mindset traps that make you feel too expensive—even when you’re not • Brooke’s “validate and clarify” approach to finding what truly motivates a buyer • How to talk about your offer in a way that makes pricing nearly irrelevant • A real-life example from Brooke’s marriage (yes, really!) that perfectly mirrors sales conversations

• The SERVICE Sales Framework • Tips on handling pricing objections with confidence and care

Got a tricky pricing or value question? Submit it anonymously and Brooke might answer it in a future episode. https://buildingmomentum.info/anonymous-sales-questions/

Follow Brooke on LinkedIn for more no-pressure sales strategies that help you serve and sell with heart. https://www.linkedin.com/in/brooke-greening/

Stuck with only two business cards and heading onto a cruise with some of the biggest names in business? Don’t panic—plan. In this episode, Brooke Greening breaks down a practical strategy for intentional networking, even in the middle of the ocean. Learn how to map your outreach, prep for meaningful conversations, and stay focused on service over self. Whether you’re cruising with EntreLeadership or just trying to get more out of your next conference, this episode’s for you.

• Why the “two lists” strategy is a game-changer for networking events
• How to prep for intentional, non-salesy conversations
• Smart ways to use your phone (not paper) for business card sharing
• Brooke’s real-life example of how this method led to a new client
• The mindset shift that makes networking feel natural, not icky

• EntreLeadership Cruise
• StoryBrand Summit
• Brooke’s SERVICE Sales Framework for authentic relationship-building

Got a networking or sales question?
Submit it anonymously and Brooke might answer it in a future episode. https://buildingmomentum.info/anonymous-sales-questions/

Connect with Brooke on LinkedIn for more real-world sales advice that feels as good as it works.

Cold calling doesn’t have to feel like jumping out of a plane—especially when you’ve got a plan. In this episode, Brooke Greening answers a listener's question from “Terrified in Tahiti” and walks through three key pillars to make cold calling less scary and more effective: intentionality, pre-call planning, and resilience. Whether you’re brand new or just need a refresher, this is your roadmap to turning cold calls into warm wins.

• Why intentionality is your best friend when picking up the phone.
• How to approach pre-call planning so your message actually lands.
• What resilience really looks like when facing rejection—and how to build it.
• Differences between cold calling massive lists vs. reaching actual business owners.
• Brooke’s personal story of late-night cold calling (and surviving it!).

• Tips for researching leads through social media and content
• Strategies for crafting an “easy yes” ask
• A call to action: Send in your own cold calling questions for future episodes!

• Got a question like Terrified in Tahiti? Share it at https://buildingmomentum.info/anonymous-sales-questions/ Your question might show up in our next episode.
• Follow Brooke on LinkedIn for more insights on authentic business communication. https://www.linkedin.com/in/brooke-greening/