Are you hearing “you’re too expensive” more than you’d like? It might not be your pricing—it might be your pitch. In this episode, Brooke Greening unpacks how most pricing objections stem from a deeper issue: unclear value. Using her SERVICE framework, Brooke walks you through how to identify the real problem your client is trying to solve and how to connect your offer to what actually matters to them. If you’ve ever struggled to explain your worth, this one’s for you.

• Why layering on value doesn’t work if you’ve misdiagnosed the client’s true problem • The simple mindset traps that make you feel too expensive—even when you’re not • Brooke’s “validate and clarify” approach to finding what truly motivates a buyer • How to talk about your offer in a way that makes pricing nearly irrelevant • A real-life example from Brooke’s marriage (yes, really!) that perfectly mirrors sales conversations

• The SERVICE Sales Framework • Tips on handling pricing objections with confidence and care

Got a tricky pricing or value question? Submit it anonymously and Brooke might answer it in a future episode. https://buildingmomentum.info/anonymous-sales-questions/

Follow Brooke on LinkedIn for more no-pressure sales strategies that help you serve and sell with heart. https://www.linkedin.com/in/brooke-greening/