Ever wondered if you're working too hard for too little return in your business? In this powerful episode, host Ray Green shares a harrowing personal story that changed his entire approach to entrepreneurship. After nearly losing his life in a riptide, Ray discovered a profound truth: sometimes swimming harder isn't the answer – you need to change direction entirely.

Ray, former managing director of the U.S. Chamber of Commerce, opens up about his terrifying experience in the ocean and reveals how this brush with death transformed into a breakthrough business insight. He breaks down why many entrepreneurs get stuck "swimming against the tide" in their businesses and explains how to spot these patterns before they drain your energy and resources.

Through raw storytelling and practical business wisdom, Ray challenges the common entrepreneurial belief that sheer effort will solve every problem. He shares vulnerable insights about overcoming ego, the critical importance of expert guidance, and how to recognize when you're fighting the wrong battle in business.

Whether you're feeling stuck in your entrepreneurial journey or simply seeking a fresh perspective on business growth, this episode offers both inspiration and actionable strategies to help you work smarter, not harder.

Listen now to discover why the hardest path isn't always the right one, and how this ocean survival story might just change the way you run your business forever.

Featured Book: "Ego is the Enemy" by Ryan Holiday

Follow Ray Green:

Website: rayjgreen.com

Instagram: @rayj.green

LinkedIn: /raymondgreen

Twitter: @therayjgreen

Are you an IT services business, managed service provider (MSP), or B2B entrepreneur struggling to scale your revenue? This comprehensive sales audit breakdown reveals the hidden obstacles preventing you from achieving your growth potential.

In this expert video, Ray Green - a seasoned business consultant with experience as a former CEO and managing director of the U.S. Chamber of Commerce - shares insider insights from conducting sales audits across hundreds of businesses.

Key Topics Covered:

- Sales Leadership Fundamentals

- Marketing Channel Performance Analysis

- Business Economic Health Assessment

Detailed Video Breakdown:

Mistake #1: Absence of Effective Sales Leadership

- Why simply hiring a salesperson isn't enough

- Essential sales management functions

- The importance of consistent coaching and performance management

- How to maximize sales team potential

Mistake #2: Lack of Marketing Insights

- Identifying high-performing marketing channels

- Measuring true marketing ROI

- Eliminating ineffective marketing spend

- Data-driven marketing strategy development

Mistake #3: Overlooking Business Fundamentals

- Critical financial metrics every business must track

- Understanding revenue streams

- Calculating gross and net margins

- Lifetime customer value analysis

- Customer acquisition cost evaluation

Learning Outcomes:

- Develop a robust sales management framework

- Create data-driven marketing strategies

- Understand key business performance indicators

- Prepare your business for sustainable scaling

Target Audience:

- IT Service Businesses

- Managed Service Providers (MSPs)

- B2B Sales Organizations

- Startup Entrepreneurs

- Small to Medium Business Owners

Recommended for business leaders looking to:

- Improve sales team performance

- Optimize marketing spend

- Understand critical business metrics

- Prepare for business scaling

00:00 - Three Common Sales Mistakes

01:20 - Mistake #1: Sales Leadership Breakdown

04:13 - Mistake #2: Mistake of Marketing Insights

06:16 - Mistake #3: Business Fundamentals

07:10 - Basic Metrics Every Business MUST KNOW

08:56 - Know Your Data Before You Scale

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

Are you ready to revolutionize your sales process with AI? In this step-by-step mini-course, discover how to create a powerful sales playbook using AI tools and real sales call data. This video breaks down practical techniques and strategies to help you enhance your sales team's performance, handle objections, and scale your business.

What You’ll Learn:

• Why AI is a game-changer for modern sales processes.

• How to turn real sales calls into actionable insights and sales playbooks.

• Tools like Descript to transcribe and edit sales call data.

• Building a sales playbook to train your team and improve objection handling.

• Using AI prompts to analyze call patterns and create a repeatable sales process.

• How to proactively address common client objections to close more deals.

Whether you're a sales manager, entrepreneur, or business owner, this mini-course will show you how to leverage AI to streamline your sales operations and achieve consistent results.

Tools and Concepts Mentioned:

• Descript for transcribing and editing calls.

• AI-driven sales coaching strategies.

• Frameworks for building and refining a sales playbook.

• Prompts to identify and handle objections.

Don't miss this opportunity to learn how AI can transform your sales process. Subscribe for more insights into sales, business growth, and AI-driven tools.

Chapters:

00:00 - Don’t Get Left Behind

00:50 - How to Use AI to Create a Sales Playbook

02:22 - Transcribe Calls With Descript

07:23 - AI Prompts For Research And Development

11:55 - AI Prompts To Build A Sales Playbook

15:03 - Sales Playbook Tweaks

17:12 - AI Prompts To Build An Objection handling playbook

18:54 - Extra Prompts To Refine Your Playbook

20:54 - Change Your Mindset Around AI for Sales

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

#SalesPlaybook #AIInSales #SalesTraining

Struggling to get the most out of your sales team? This game-changing video reveals the ESSENTIAL sales management strategies that can transform your business's revenue potential!

In this must-watch guide, experienced sales leader Ray Green breaks down the EXACT sales management techniques that:

Increase sales performance

Improve team accountability

Optimize your sales process

Help you retain top sales talent

Key Insights You'll Learn:

✓ The critical 10-hour monthly framework for sales management

✓ How to conduct effective weekly sales meetings

✓ Essential monthly sales call reviews and role-playing techniques

✓ Pipeline management strategies

✓ Building stronger relationships with your sales team

Perfect for:

Small business owners

Entrepreneurs

Sales managers

Startup founders

B2B sales professionals

Whether you have 1 or 5 salespeople, these proven strategies will help you drive better results and scale your revenue.

00:00 - Sales Management Mistakes

01:06 - The Importance of Sales Management

03:10 - Weekly Sales Meetings

06:32 - Monthly Sales Call Reviews

09:52 - Role Play Sessions

12:19 - Pipeline Reviews

15:16 - One-on-One Meetings

18:41 - Time Management for Sales Leaders

22:45 - The Essential Sales Management Checklist for Small Business Owners

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

In this episode of the Repeatable Revenue Podcast, we dive deep into the art and science of cold emailing. Forget everything you know about generic, ignored email outreach. Our expert breaks down a proven strategy that's achieving an impressive 43% open rate, providing listeners with actionable insights to revolutionize their email marketing approach.

Key Highlights:

Explore the powerful "Show Me You Know Me" cold email framework

Master a step-by-step research process for hyper-personalized emails

Learn advanced LinkedIn research techniques for unique personalization

Discover strategies to make your emails stand out in crowded inboxes

Understand why personalization trumps email volume

This episode is packed with practical advice for sales professionals, entrepreneurs, B2B marketers, and business owners looking to transform their email outreach. You'll learn how to:

Conduct effective research to find personalization details

Structure emails that spark curiosity

Address client pain points with precision

Avoid common cold email pitfalls

Craft compelling calls-to-action that drive results

Recommended tools discussed include LinkedIn, Perplexity AI, and insights from Sam McKenna's Email Framework. Whether you're struggling to get responses or looking to elevate your email game, this episode provides the blueprint for cold email success.

Tune in now and start turning cold emails into warm opportunities!

Recommended Tools Mentioned:

- LinkedIn

- Perplexity AI

- Sam McKenna's Email Framework

(which you can download here 👉 https://drive.google.com/file/d/1hYng6UAfBb53U91OHriGslG4gLLgsr20/view?usp=sharing)

00:00 - What is Cold Emailing

01:16 - Personalization Strategy

02:15 - Researching Prospects

06:52 - Utilizing AI Tools

07:54 - Crafting the Email

13:13 - Now do this!

Join renowned sales expert Ray Green as he delves into the game-changing world of vocal tonality that separates top-performing salespeople from the rest. In this must-listen podcast episode, Green, a former U.S. Chamber of Commerce executive, breaks down the seven critical elements of voice control that can dramatically transform your sales approach.

Discover the secrets of masterful communication that go beyond words—learn how to use pitch, pacing, emphasis, inflection, volume, and strategic pauses to build instant rapport, project confidence, and close more deals. Whether you're an SDR, account executive, sales manager, or entrepreneur, this episode offers practical techniques that will revolutionize the way you communicate with prospects.

Ray reveals insider strategies that can help you:

• Sound more authoritative and trustworthy
• Create immediate connections with potential clients
• Navigate negotiations with vocal precision
• Command attention in every sales interaction

Don't miss this opportunity to upgrade your sales communication skills and take your professional performance to the next level. This is more than just a podcast—it's a masterclass in the art of persuasive communication.

00:00 - The Power Of Tonality

01:03 - What Is Tonality?

01:19 - Pitch

02:54 - Pacing

04:26 - Emphasis

05:11 - Inflection

06:17 - Volume

07:19 - Pause

08:24 - Tone Of Emotion

10:09 - The Seven Elements Of Tonality

If you’re looking to skyrocket your B2B sales, the journey starts with a strategic audit. In this video, I’m pulling back the curtain on my exact process for conducting a deep dive revenue system audit that has helped countless businesses identify bottlenecks, optimize their client journey, and double their sales.

As a former sales executive and now consultant for B2B companies, I’ve spent years refining this audit process. It’s not just a checklist or a one-day review—it’s an in-depth examination of your marketing systems, sales processes, and client path that helps uncover what’s working, what isn’t, and how you can attract more of your ideal clients. This video covers everything from identifying your Ideal Client Profile (ICP) to reverse-engineering the customer journey and understanding the specific pain points that bring clients to your door.

By following this blueprint, you’ll learn:

• How to define and target your Ideal Client Profile (ICP)

• What patterns to look for in your most successful deals

• How to reverse-engineer your best clients’ journey

• Strategies to align your marketing and sales efforts for maximum impact

Whether you’re struggling with sales bottlenecks or just want to sharpen your approach, this audit process will equip you with actionable insights to reach your revenue goals. Watch now to learn how to create a data-driven, client-focused plan that brings in results.

If you find this content valuable, make sure to subscribe for more business and sales growth tips!

00:00 - Audit Yourself

01:00 - The Audit Process

01:30 - Identifying Ideal Clients

03:17 - Reverse Engineering Client Path

04:16 - Evaluating Marketing Efforts

06:31 - B2B Sales Success in Just 30 Days with This Proven Blueprint

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Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

Join a former U.S. Chamber of Commerce Managing Director and sales turnaround specialist as he reveals the critical mistakes killing your sales performance. After transforming 8 sales teams and coaching hundreds of B2B companies, this expert shares brutally honest insights on why asking for the sale is essential to your success.

In this must-listen episode, discover:

Two proven closing techniques that dramatically improve conversion rates

Strategies to navigate price objections and handle buyer hesitation

Methods to strengthen client relationships and protect your sales pipeline

Techniques for addressing competitor comparisons and guiding decision-making

Ideal for B2B sales professionals, especially in IT services and consultative sales roles, this podcast will help you stop getting ghosted by prospects and start closing more deals. Learn how to turn potential opportunities into guaranteed commissions.