You know those moments where there's a photo or video that's almost right but just a bit off? That's what a lot of marketing ops can feel like when dealing with a broad range of systems, processes, circumstances, and mindsets. The question is, how do we work in a way that doesn't distract focus from the point and value of the underlying operations and finished product? Mindset is key, as is education and collaboration.

One size fits all = one size fails all. Obsession with perfect attribution misses the foundations and overlooks the unquantifiable aspects of influence on a brand. Attribution models should adapt, evolve, and improve rather than being rigid, and should not be a perpetual point of focus instead of building upon proven methods that work for your needs. Great source tracking and attribution is much like great editors, they work so well that we often forget they are even there. Time for a new mindset?

What good is a phone call if you’re unable to speak? Or what good is an email without sufficient segmentation strategies and practices? We often obsess over the minutia of marketing ops or busy work without understanding the underlying reality of how things actually work. Good marketing ops is often reading the room and helping to innovate and problem solve before our phone calls get denied. #marketingoperations