• It's Not About Your Attribution Model

  • Dec 23 2024
  • Length: 4 mins
  • Podcast

It's Not About Your Attribution Model

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  • Summary

  • One size fits all = one size fails all. Obsession with perfect attribution misses the foundations and overlooks the unquantifiable aspects of influence on a brand. Attribution models should adapt, evolve, and improve rather than being rigid, and should not be a perpetual point of focus instead of building upon proven methods that work for your needs. Great source tracking and attribution is much like great editors, they work so well that we often forget they are even there. Time for a new mindset?
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