Episodes

  • 201: How to Sell Your Subscription Box Without Shipping a Single Box

    201: How to Sell Your Subscription Box Without Shipping a Single Box
    Jun 20 2025
    In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed. Starting local gives you faster feedback, lower risk, and fewer moving parts. But you still need a strong foundation. Even with just a few subscribers, a professional setup builds trust and gives your box a sense of legitimacy, both for your customers and for you. Your first subscribers may be closer than you think. Local events, vendor markets, and craft fairs Neighborhood or niche Facebook groups Friends, coworkers, school connections Current retail or online customers You don’t need a huge audience. You need a warm one that already knows, likes, and trusts you. Keep the experience simple and seamless: Share one link to your checkout page Show what the box includes and how pickup or delivery works Automate monthly payments Then create a great first impression: Add a welcome card and clear pickup instructions Send a follow-up email with next steps Stay consistent with communication Even local subscribers deserve a polished, thoughtful experience. Your local customers can become your most loyal subscribers. To keep them engaged: Add them to your email list Share sneak peeks and reminders regularly Celebrate them in your content if they post about their box Offer simple loyalty bonuses or referral perks Most importantly, keep showing up. The more consistently you communicate, the more likely they are to stick around and spread the word. Your Friday Fuel Challenge Set up your checkout page with recurring billing, even if you’re only selling to a few people. Identify 5 local places or communities where your ideal subscriber already hangs out. Map out your local delivery or pickup process so customers know exactly what to expect. Create a simple follow-up email to thank new subscribers and build connection from day one. You don’t need a massive audience or a complicated shipping setup to launch. You just need a solid foundation—and a few boxes that build belief. Start like you mean it. You’ve got this. Ready to launch your subscription box without the stress of shipping? Join me for this Friday Fuel episode and learn how starting local can give you the momentum – and the systems – you need to grow. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins
  • 200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up

    200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up
    Jun 18 2025
    Two. Hundred. Episodes. Can you believe it? When I started the Launch Your Box Podcast, I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this special 200th episode, I sat down with five of my biz besties – women I’ve been walking alongside in life and business for more than seven years. These are the people who have seen it all, from messy middle moments to million-dollar wins. We talked about… How we met (and what that has to do with building your own business bestie crew inside Launch Your Box). The moment they each decided to go for it in their businesses. What life looked like before the business and how it’s changed. The worst (and best!) advice they got when they were just starting out. What no one sees behind the scenes, but totally drains their time and energy. The mindset shifts, personal growth, and unexpected wins that changed everything. This celebration is filled with laughter, heart, and the kind of real talk we all need to hear. Especially when we’re knee-deep in decisions, doubt, or feeling like duct tape holding is all that’s holding things together. Whether you're still dreaming of starting or knee-deep in the hustle, this episode is your reminder that you're not alone and that success doesn’t happen overnight (or without people who “get it” in your corner). Join me and my biz besties for this special episode as we celebrate, laugh (a lot), and hear the real stories behind the highlight reels. Find and follow Tamara: Tamara on Instagram Tamara on Facebook Tamara’s Website Find and follow Christie: Christie on Instagram Christie on Facebook Christie’s Website Find and follow Cindy: Cindy on Instagram Cindy on Facebook Cindy’s Website Find and follow Heidi: Heidi on Instagram Heidi on Facebook Heidi’s Website Find and follow Kasey: Kasey on Instagram Kasey on Facebook Kasey’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    1 hr
  • 199: How to Add Value to Your Subscription Box without Adding Cost

    199: How to Add Value to Your Subscription Box without Adding Cost
    Jun 13 2025
    Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the kind of small shifts that lead to BIG results. Here’s what you’ll take away: How to elevate your subscribers’ experience with a cohesive theme or story. How to make it easy for subscribers to consume the items inside your box. How to simplify the extras and focus on the experience. Think about what really matters to your subscribers and whether what you’re doing delivers. The member boxes that delivered the most were the most thoughtful, the most cohesive, and the most clear about who they are for. Your Friday Fuel Challenge: Do a mini audit of one of your past audits. Simplicity with intention is powerful. Make sure every element of your box matters. You don’t need to add more, you just need to make what’s already in your box feel more meaningful. If you’ve been trying to “add more” to make your box feel worth it, this episode is for you. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins
  • 198: 7 Steps to Turn Your Product Business Into a Subscription in 90 Days

    198: 7 Steps to Turn Your Product Business Into a Subscription in 90 Days
    Jun 11 2025
    In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box. Step 1: Simplify Your Subscription Box Tech You need: A way to sell online A way to collect recurring payments That’s it. Step 2: Choose What Goes in Your Subscription Box Start with what your customers already love. What are your top 3-4 best-selling items or categories? Those best sellers are the perfect foundation for your subscription. Think scalable, repeatable, and easy to ship. Always ask yourself: Can I source this monthly? Will it ship well? Does it deliver high perceived value? Step 3: Price It Before You Plan It Don’t plan your box and then figure out what to charge. Instead, set your price first, then curate around that number. Use your average order value as a guide. Keep an eye on your profit every step of the way. Step 4: Map Out 6 Months of Boxes Want to feel ahead in your business? Plan six months of boxes now. You don’t need every detail figured out. Just sketch out your themes or categories using customer behavior patterns and seasonal trends. For help doing this in just one hour, take my FREE 6 in 60 Workshop. Step 5: Choose (and Commit to) Your Subscription Box Launch Date Mark your launch date on the calendar. Ideally, 45–60 days out. That becomes your anchor point. It tells you when to: Finalize tech Order product Build your waitlist Start marketing Tell someone your date. Accountability works. Step 6: Build a Waitlist + Create Launch Momentum Your waitlist isn’t just a place to collect emails. It’s your launch engine. Build a simple opt-in page that shares: Who your box is for What’s inside Why it’s special Then nurture that list with weekly updates. Even a small waitlist can convert like crazy when you keep them engaged. Step 7: Prep, Test, and Launch Test your tech. Write your emails. Plan your social content. Then go LIVE and get that first box out into the world. Take Action You already have a business. You already have customers. Now it’s time to turn that into a recurring revenue stream you can count on. You’ve got the plan. Now go launch the dang thing. Want to turn your product business into recurring revenue? This episode gives you the action plan. Start listening now. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    27 mins
  • 197: 4 Things That Will Get You to Your First 100 Subscribers

    197: 4 Things That Will Get You to Your First 100 Subscribers
    Jun 6 2025
    Hitting 100 subscribers can feel like a huge milestone. And that’s because it is. It’s a sign of momentum, confidence, and real growth. In this Friday Fuel episode, I’m breaking down the 4 things that helped me – and so many Launch Your Box members – reach that 100-subscriber mark faster. If you’re stuck in the 20 to 30 subscriber zone and not sure what to focus on next, this episode is for you. These four areas are simple, powerful, and completely within your control. Here’s what you’ll take away: Why consistency means more than just posting regularly. It’s about delivering what you promise. How to revise your messaging so your ideal subscriber says, “That’s for me!”What makes an offer irresistible. And what might be confusing your audience. Why showing up is the non-negotiable that builds trust and drives sales. Your Friday Fuel Challenge: Listen to this quick, impactful, action-packed episode, then pick one of these areas to focus on—and go all in. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 mins
  • 196: What Smart Subscription Box Owners Do In The Slow Months

    196: What Smart Subscription Box Owners Do In The Slow Months
    Jun 4 2025
    If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the summer slump and build serious momentum heading into fall. Because here’s the truth: you don’t have to coast through summer. Because your success this fall starts with what you’re doing right now. The Real Reason the “J Months” Feel Slow I recently heard a speaker say, “The J months are just bad for business.”And my first thought? That’s the problem right there. These months are not the problem. But how you show up for them might be. As subscription box owners, we often scale back our marketing, stop sending emails, and lower our energy during these months. And guess what? That creates the slowdown we feared. The J months aren’t cursed. They’re just different. The key isn’t to disappear. It’s to show up differently. Build Now to Launch Your Subscription Box Strong Later When other business owners are quiet, you have a chance to stand out. This is the time to grow your following and build your list so your next subscription box launch is stronger than ever. Here’s how to stay visible and connected all summer long: Share sneak peeks and behind-the-scenes content Reconnect with your “why” and invite your audience in Offer a summer opt-in like a checklist, quiz, or guide Run a giveaway to build your list Start or grow your waitlist Send 1–2 nurture emails per week What you do now will directly impact your future sales and your next launch. 5 Sales Strategies to Beat the Summer Slump If you want to drive revenue during the J months, try one (or more!) of these proven strategies: This is your prep season, your brand-building season, your relationship-deepening season. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
  • 195: Too Many Ideas? Here's How to Pick ONE Box to Launch

    195: Too Many Ideas? Here's How to Pick ONE Box to Launch
    May 30 2025
    Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at 6in60workshop.com Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 mins
  • Raising Prices and Achieving Long-Term Sustainability

    Raising Prices and Achieving Long-Term Sustainability
    May 28 2025
    “It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which means less growth. I recently had to do something about increased shipping costs in my business. My “free” shipping was costing me more and more of my profit on every order. I had to make a change. I went from free shipping on everything to a flat rate of $6.99 or free shipping on orders over $100. I worried about what would happen. Would my customers not buy without free shipping? Would my revenues go down? No. Instead: My average order value increased by 38% - from $48 to $65. Last month saw a 74% increase in sales year over year. Not only are my customers still buying, they’re buying MORE to meet the free shipping threshold. When you decide it’s the right time to increase the price of your subscription, you have two options: Raise the price across the board for everyone. Understand and accept that you may have some attrition - but fewer subscribers at a higher price will make you more profitable in the long run. Run a full marketing campaign notifying subscribers the price is going up and when the increase is effective. Be transparent about the reasons for the increase. Your subscribers know the price of everything is going up. Make it clear that you want to be around to continue giving them great products in their subscription boxes. Grandfather in your existing subscribers at their current price and increase for any new subscriber. This makes for a GREAT launch campaign. “Get in now before prices go up.” Older subscribers at the lower rate will go away over time. You have to raise your prices as your costs rise. You can not sustain your business long term without raising your prices. Join me for this episode as we talk about profit margins, what the increased cost of absolutely everything means for your business, and the right way to increase the price of your subscription box. What’s the profit margin on your subscription box? Text “budget” to 940-204-0023 and I’ll send you my box budget calculator. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist⁠ today!
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    31 mins