• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Economics Education Leadership
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Episodes
  • 177: Year-End Review of My Subscription Box Business

    177: Year-End Review of My Subscription Box Business
    Dec 18 2024
    This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, and the downright frustrating moments. Why share all of this with you? You know I believe in being transparent. And I want to inspire you to take a good look at your own business, reflect on your year, and use those insights to propel you into 2025, making it your best year yet! Why Reflecting on the Past Year in Your Business Matters Looking back helps us see what worked, what didn’t, and how we can grow. As entrepreneurs, it’s easy to focus on where we fell short. I’m challenging you to shift your mindset to celebrate the progress you’ve made instead. I started my subscription box business in 2017. To date, I’ve surpassed $10 million in revenue. That’s the gain I choose to focus on, even when things don’t go as planned. And there were definitely some times this year when things didn’t go to plan. The Highs – What Worked in 2024 Recurring Revenue – My three subscriptions—The Monogram Box™, T-Shirt Club, and Tees 4 Teachers—account for 75% of my revenue. Recurring income is the foundation of my business. Successful Launch – My April launch, featuring low-cost bonuses, brought in over 400 new subscribers in just a few days. Turning Inventory into Growth – Self-liquidating offers (SLOs) helped me clear out excess inventory while attracting new customers, and turning one-time buyers into subscribers. The Lows – What Didn’t Work in 2024 A Slow Start to the Year – Taking my eye off the numbers in January led to slower months and a revenue deficit I worked all year to recover from. Campaigns that Fell Short – An "intro offer" flopped early in the year. But… Instead of giving up on the strategy, I revamped and relaunched it later with much better results. 2024 Had Its Surprises, Too Retention Challenges – My retention has always been high. Always. Like 94%+ high. Until it wasn’t. A payment failure issue in September caused my retention rate to drop to a never-before-seen 79%. This was a hard pill to swallow – and sent me for the wine and chocolate – but it taught me to stay resilient. Key Takeaways for Your Business Track Your Numbers – Every month. Don’t let busy months distract you from keeping an eye on your metrics. What happens today impacts the months ahead. Embrace Launches –Launches breathe new life into your business, giving customers a reason to subscribe or make a purchase. Experiment and Adjust – Not every campaign will succeed. But even those that don’t can teach you how to improve and grow. Focus on the Gain –Instead of dwelling on where you want to be, celebrate how far you’ve come. Progress is worth celebrating. Entrepreneurship isn’t easy, but it’s worth it. By reflecting on your year, focusing on the gains, and staying intentional with your plans for 2025 you can set yourself up for success. Join me for this episode where I take an honest look at my subscription box business—and challenge you to reflect on 2024 in your business. Tune in and let’s dive into the lessons of the year! Resources Mentioned in This Episode: The Ed Mylett Show (Podcast) The Gap and The Gain by Dan Sullivan and Benjamin Hardy Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    25 mins
  • Build an Audience with a Niche Specific Podcast

    Build an Audience with a Niche Specific Podcast
    Dec 11 2024
    “If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box. If you’re wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you’re wondering if there’s room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts! There are several benefits to podcasts when it comes to connecting with your audience. Podcasts meet people where they are. They lend themselves to being interrupted - it’s easy to stop a podcast when needed and get right back to where you left off. Podcasts allow listeners to multitask. They listen while driving, cleaning, exercising, and more. A podcast mimics the intimacy of a phone call - you’re talking to your audience for 25-40 minutes per week. Unlike social media posts, reels, and videos, podcast episodes live forever! It can be daunting to think about what you would talk to your audience about each week. Many people worry they’ll run out of things to say. If you’re serving your niche, and know your audience well, that shouldn’t be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself: What keeps my ideal customer up at night? What answers are they searching for on Google? What is their support system like? What is their value system? What are their highest priorities? Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started. Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it’s very possible to DIY your podcast. Important Links: 6 in 60 Workshop Find and follow Sarah Heeter: Sarah Heeter on Instagram Sarah Heeter’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    48 mins
  • 176: 4 Ways to Liquidate Inventory before Year-End

    176: 4 Ways to Liquidate Inventory before Year-End
    Dec 4 2024
    Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. Why is liquidating inventory important? Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces taxable assets, and prepares you for a fresh start. In this episode, I’m sharing 4 strategies to liquidate products. Don’t sit on unnecessary inventory. Liquidate it before the end of the year and avoid dragging old stock into the new year. 1 - Flash Sales Flash sales are quick, time-sensitive sales. They’re also one of the best ways to move product FAST. Create urgency, scarcity, and excitement! 2 - Bundle Older Products We’ve been talking about product bundles for all of Q4. Continue selling these through the holidays and to the end of the year – they hold a lot of value and make great gifts. 3 - Offer Mystery Boxes You and your customers will have so much fun with this one! After all, who doesn’t love a good surprise? Mystery Boxes are more than just fun; they’re also an effective way to clear inventory. 4 - Social Media Sales Events Put social media to work for you! Social media is your best friend when it comes to liquidating inventory quickly. Use it to host a sales event. Of course, you can’t just plan these events. You need to market them, too. Each event needs its own marketing campaign in order to be effective. Join me for this episode where I share 4 ways you can liquidate inventory before year-end. Let’s turn your inventory into cash and clear space for growth! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins

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