Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box cover art

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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About this listen

 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!2021-2025 Sarah Williams Economics Education Leadership Management & Leadership
Episodes
  • 201: How to Sell Your Subscription Box Without Shipping a Single Box

    201: How to Sell Your Subscription Box Without Shipping a Single Box
    Jun 20 2025
    In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed. Starting local gives you faster feedback, lower risk, and fewer moving parts. But you still need a strong foundation. Even with just a few subscribers, a professional setup builds trust and gives your box a sense of legitimacy, both for your customers and for you. Your first subscribers may be closer than you think. Local events, vendor markets, and craft fairs Neighborhood or niche Facebook groups Friends, coworkers, school connections Current retail or online customers You don’t need a huge audience. You need a warm one that already knows, likes, and trusts you. Keep the experience simple and seamless: Share one link to your checkout page Show what the box includes and how pickup or delivery works Automate monthly payments Then create a great first impression: Add a welcome card and clear pickup instructions Send a follow-up email with next steps Stay consistent with communication Even local subscribers deserve a polished, thoughtful experience. Your local customers can become your most loyal subscribers. To keep them engaged: Add them to your email list Share sneak peeks and reminders regularly Celebrate them in your content if they post about their box Offer simple loyalty bonuses or referral perks Most importantly, keep showing up. The more consistently you communicate, the more likely they are to stick around and spread the word. Your Friday Fuel Challenge Set up your checkout page with recurring billing, even if you’re only selling to a few people. Identify 5 local places or communities where your ideal subscriber already hangs out. Map out your local delivery or pickup process so customers know exactly what to expect. Create a simple follow-up email to thank new subscribers and build connection from day one. You don’t need a massive audience or a complicated shipping setup to launch. You just need a solid foundation—and a few boxes that build belief. Start like you mean it. You’ve got this. Ready to launch your subscription box without the stress of shipping? Join me for this Friday Fuel episode and learn how starting local can give you the momentum – and the systems – you need to grow. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins
  • 200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up

    200: 200 Episodes Later: What We’ve Learned About Business, Friendship & Showing Up
    Jun 18 2025
    Two. Hundred. Episodes. Can you believe it? When I started the Launch Your Box Podcast, I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this special 200th episode, I sat down with five of my biz besties – women I’ve been walking alongside in life and business for more than seven years. These are the people who have seen it all, from messy middle moments to million-dollar wins. We talked about… How we met (and what that has to do with building your own business bestie crew inside Launch Your Box). The moment they each decided to go for it in their businesses. What life looked like before the business and how it’s changed. The worst (and best!) advice they got when they were just starting out. What no one sees behind the scenes, but totally drains their time and energy. The mindset shifts, personal growth, and unexpected wins that changed everything. This celebration is filled with laughter, heart, and the kind of real talk we all need to hear. Especially when we’re knee-deep in decisions, doubt, or feeling like duct tape holding is all that’s holding things together. Whether you're still dreaming of starting or knee-deep in the hustle, this episode is your reminder that you're not alone and that success doesn’t happen overnight (or without people who “get it” in your corner). Join me and my biz besties for this special episode as we celebrate, laugh (a lot), and hear the real stories behind the highlight reels. Find and follow Tamara: Tamara on Instagram Tamara on Facebook Tamara’s Website Find and follow Christie: Christie on Instagram Christie on Facebook Christie’s Website Find and follow Cindy: Cindy on Instagram Cindy on Facebook Cindy’s Website Find and follow Heidi: Heidi on Instagram Heidi on Facebook Heidi’s Website Find and follow Kasey: Kasey on Instagram Kasey on Facebook Kasey’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    1 hr
  • 199: How to Add Value to Your Subscription Box without Adding Cost

    199: How to Add Value to Your Subscription Box without Adding Cost
    Jun 13 2025
    Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the kind of small shifts that lead to BIG results. Here’s what you’ll take away: How to elevate your subscribers’ experience with a cohesive theme or story. How to make it easy for subscribers to consume the items inside your box. How to simplify the extras and focus on the experience. Think about what really matters to your subscribers and whether what you’re doing delivers. The member boxes that delivered the most were the most thoughtful, the most cohesive, and the most clear about who they are for. Your Friday Fuel Challenge: Do a mini audit of one of your past audits. Simplicity with intention is powerful. Make sure every element of your box matters. You don’t need to add more, you just need to make what’s already in your box feel more meaningful. If you’ve been trying to “add more” to make your box feel worth it, this episode is for you. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    11 mins
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