Is your home builder website converting less than 1% of visitors into leads? Transform your website into a lead-generating powerhouse with proven lead magnet strategies specifically designed for home builders.

In this value-packed episode, Jeff reveals battle-tested lead magnet tactics that have helped generate over 110,000 home buyer leads for builders across North America. You'll discover:

• Why traditional contact forms are leaving 99% of potential leads behind
• 5 high-converting lead magnet examples you can implement immediately
• Strategic placement tactics to maximize conversion rates
• How to map lead magnets to your buyer's journey for better results
• The psychology behind what makes home buyers take action

Whether you're just getting started with lead generation or looking to optimize your existing efforts, this episode provides actionable strategies to boost your website's conversion rates.

FREE DOWNLOAD: Get the Home Builder Lead Magnet Swipe File at https://velocity23.com/LMSF

️ TOOL RECOMMENDATION: Check out Convertbox at https://velocity23.com/convertbox

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level?

Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Discussed in this episode: home builder lead magnets, lead generation, content marketing, lead magnets, email marketing, website conversion, home buyer leads, content upgrades, landing pages, conversion rates, real estate marketing, home builder website, lead nurturing, buyer journey

Is your sales team struggling to convert digital leads into appointments? Ready to unlock the true potential of your Online Sales Counselor program?

In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.

You'll discover:

• Why traditional lead follow-up fails and how to fix it
• The critical difference between appointment setters and true OSCs
• How to properly structure, staff and scale your OSC program
• Game-changing metrics that determine real OSC success
• Emerging technologies that enhance (not replace) the OSC role

Whether you're building an OSC program from scratch or optimizing an existing one, this episode provides actionable strategies to transform your digital lead conversion process.

Connect with Leah Fellows on LinkedIn, or visit her website at bluegypsyinc.com

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: online sales counsellor, sales training, lead generation, buyer journey, CRM system, home builder sales, lead conversion, sales process, digital marketing, real estate marketing, sales automation, OSC program, lead nurturing, sales funnel, OSC training, new home sales, lead development

Transform your messy HubSpot database into an organized powerhouse that helps your sales team instantly find the right contacts to follow up with. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider, a 13-year HubSpot certified partner, reveals how to implement and leverage the Contact Type property to boost your team's efficiency and marketing effectiveness.

Key takeaways:

• Set up the Contact Type property in just 15 minutes
• Properly segment contacts for targeted communications
• Prevent embarrassing email marketing mistakes
• Streamline your sales team's follow-up process
• Create automated workflows for contact organization

Whether you're struggling with contact management, database organization, or simply want to improve your team's efficiency, this episode provides actionable steps to enhance your HubSpot implementation.

Ready to stop wasting time digging through messy contact lists?

Download our free Contact Type Setup Guide and transform your database today: velocity23.com/hsct

Want to maximize your HubSpot investment?

Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level?

Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics explored in this episode: HubSpot contact properties, contact management, HubSpot database, lead status property, sales efficiency, contact segmentation, email marketing, contact organization, home builder CRM, marketing automation, HubSpot workflows, contact lists, real estate marketing, database organization

Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers.

In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research and reveals proven model home sales tips that can transform your show home experience.

Key takeaways:

• Master the crucial first 60 seconds that make or break buyer engagement
• Learn ethical strategies to capture contact information and boost conversion rates
• Discover the power of "pain point marketing" in show home presentations
• Implement a follow-up system that keeps prospects engaged throughout their buying journey

Whether you're a sales manager looking to improve team performance or a sales professional wanting to stand out, this episode delivers actionable strategies to turn your show home into a true sales center.

Ready to double your show home conversion rate? Listen now and transform your approach to walk-in traffic.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

• Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
• Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
• Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: home sales tips, show home experience, new home sales, customer experience, sales training, model homes, home buyer journey, walk-in traffic, sales conversion, show home tours, sales presentation, buyer engagement, sales follow-up

Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank.

Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tours, and other essential digital solutions. Whether you're a small regional builder or growing mid-size company, you'll learn:

• How to prioritize digital tools based on your market and budget
• Why connectivity between platforms matters more than fancy features
• Smart ways to evaluate technology ROI and avoid "shiny object syndrome"
• Practical tips for implementing digital assets while maintaining affordability

Plus, discover why WordPress limitations could be holding back your digital transformation, and how to build a future-proof tech stack that scales with your business.

Ready to make smarter technology decisions? Listen now and get your digital strategy questions answered by one of the industry's leading experts.

Connect with Kevin Weitzel on ⁠LinkedIn or visit ⁠https://outhouse.net⁠.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Connect with Jeff Schneider on LinkedIn

Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that resonates with each distinct audience segment.

Key takeaways from this episode:

• Master the setup of self-identifying persona fields in HubSpot forms
• Learn why stage-of-life segmentation is the key to relevant content delivery
• Create perfectly matched marketing messages for different buyer segments
• Implement dynamic content that speaks directly to each persona's needs

Whether you're marketing to first-time buyers or luxury custom home prospects, you'll learn how to create and implement buyer personas that ensure your content hits the mark every time. Ready to stop broadcasting generic messages and start delivering content that truly connects? Tune in to unlock this game-changing HubSpot hack that will revolutionize your marketing effectiveness.

Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Are your marketing efforts missing the mark? Discover how buyer personas can revolutionize your home building business! In this episode, Jeff shares his expertise on creating and leveraging buyer personas to supercharge your marketing strategy.

Learn how to:

• Develop accurate buyer personas using stage of life and product type segmentation
• Map the home buying journey to create targeted content
• Boost lead generation and conversion rates with personalized marketing
• Avoid common pitfalls in buyer persona development
• Implement effective long-term lead nurturing campaigns

From gathering customer insights to optimizing your marketing channels, Jeff provides actionable tactics and strategic insights to help you connect with your ideal clients. Whether you're a seasoned marketer or new to buyer personas, this episode is packed with valuable information to enhance your home builder marketing efforts.

Ready to transform your marketing and sell more homes? Tune in now and take the first step towards marketing success!

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Is your home builder website falling short of its potential? Discover how to turn it into a sales-generating powerhouse with Greg Bray, president of Blue Tangerine and digital marketing expert for the home building industry.

In this episode, you'll learn:

• Why home builder website optimization is crucial for ROI
• Key strategies for effective SEO in the home building sector
• How to align your content with the home buying journey
• The future of online home purchasing and what it means for builders

Greg shares invaluable insights on data management, buyer personas, and the importance of location information on your website. Whether you're a small local builder or a national powerhouse, you'll gain actionable tips to enhance your digital presence and boost conversions.

Ready to revolutionize your online marketing? Tune in now and start optimizing your home builder website for success!

Connect with Greg Bray on ⁠LinkedIn⁠ or visit ⁠bluetangerine.com⁠.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders