Failure. It’s one of those words that makes many of us cringe, especially when it comes to our businesses. But what if failure wasn't something to avoid, but a powerful tool for growth? Instead of letting setbacks hold us back, we can reframe them as valuable opportunities to learn and propel ourselves forward. We'll start by looking at the science of how our brains handle failure, and then we'll talk about how to understand the situation as simply another opportunity to try.

Timestamp Overview:

00:00 Reframing failure as growth tool for entrepreneurs.

02:32 What happens in our brains when we fail.

03:46 Mark Rober's "Super Mario" experiment.

05:27 Setting arbitrary goals only creates failure opportunities.

06:53 Reframe projects as an experiment.

09:57 Lower your expectations. Don't expect overnight success.

12:11 Avoid self-labeling, think objectively.

15:23 Failure is an opportunity to learn and grow.

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