Ever wondered if you're working too hard for too little return in your business? In this powerful episode, host Ray Green shares a harrowing personal story that changed his entire approach to entrepreneurship. After nearly losing his life in a riptide, Ray discovered a profound truth: sometimes swimming harder isn't the answer – you need to change direction entirely.

Ray, former managing director of the U.S. Chamber of Commerce, opens up about his terrifying experience in the ocean and reveals how this brush with death transformed into a breakthrough business insight. He breaks down why many entrepreneurs get stuck "swimming against the tide" in their businesses and explains how to spot these patterns before they drain your energy and resources.

Through raw storytelling and practical business wisdom, Ray challenges the common entrepreneurial belief that sheer effort will solve every problem. He shares vulnerable insights about overcoming ego, the critical importance of expert guidance, and how to recognize when you're fighting the wrong battle in business.

Whether you're feeling stuck in your entrepreneurial journey or simply seeking a fresh perspective on business growth, this episode offers both inspiration and actionable strategies to help you work smarter, not harder.

Listen now to discover why the hardest path isn't always the right one, and how this ocean survival story might just change the way you run your business forever.

Featured Book: "Ego is the Enemy" by Ryan Holiday

Follow Ray Green:

Website: rayjgreen.com

Instagram: @rayj.green

LinkedIn: /raymondgreen

Twitter: @therayjgreen