We had the pleasure of speaking with Meredith Cancilla, CEO and Founder of Quixotic Design Co. Meredith is a powerhouse in the branding and design space, helping women entrepreneurs build industry-leading brands with Quixotic's signature, results-driven branding process.

We delved into her inspiring journey from a creative child to a successful business owner, discussing the pivotal moments that shaped her career. Meredith shared invaluable insights on the importance of client experience, the art of creating a cohesive brand, and the strategies that have kept her booked out and in demand.

We also explored the nuances of building passive income streams and the dedication required to make them successful. This episode is packed with actionable advice for anyone looking to elevate their business and brand.

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00:00:00 - Introduction
00:00:27 - Introducing Meredith Cancilla
00:04:43 - Quixotic Design Co.'s Origin Story
00:15:13 - The Importance of Client Experience
00:22:00 - The Awakening Archives
00:23:03 - Building Industry-Leading Brands
00:28:54 - Common Mistakes in Branding
00:33:23 - Staying Booked Out as a Service Provider
00:44:24 - The Reality of Passive Income
00:51:44 - Maternity Leave & Motherhood as an Entrepreneur
00:58:43 - Connect with Meredith & Quixotic Design Co.

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