We’re back, and we’re diving deep. This year our lives have transformed in incredible ways—Ashton stepped into the beautiful chaos of motherhood, and Jordan is thriving in her new role as an auntie. In this episode, we reflect on the past year and share the lessons we’ve learned as we navigated change, growth, and the unpredictable journey of life and business.

This conversation is all about trusting the seeds you’re planting—in your personal life, your business, and your creative path. We talk about the importance of finding peace in the present, even as you work toward your future dreams. And we share how our chosen words for the year, “roar” and “harvest,” manifested in ways we never expected and shaped our journeys.

If you’re feeling the pull to slow down, reconnect with your authentic self, and embrace the season you’re in, this episode is for you. We’re here to remind you: the seeds you’re planting today will bloom when the time is right.

In this episode, we discuss:
🌱 The importance of trusting the process and staying rooted in patience
🌟 How to find contentment in the present moment while working toward future goals
🎨 Embracing your authentic path instead of conforming to trends
💡 How our words of the year shaped our personal and professional growth in 2024
🤝 Building a sustainable, fulfilling life and business by staying true to yourself

Tune in to reflect, recharge, and reimagine what’s possible for 2025. Together, we’ll explore how to plant seeds for a life and business you truly love.

P.S. This is a wrap on Season 2! Thank you for lending your ears to us this year, and trusting us to speak into your life and business. It has been an honor and a privilege. We can't wait to come back for Season 3 with fresh insights and new conversations so we can continue to pour into your cup.
Until next time...
xoxo Ash & Jo

Timestamps
00:00:00 - Introduction & Personal Updates

00:04:51 - Words for the Year

00:08:42 - Roar

00:11:53 - Harvest

00:22:31 - Who You Are Is MORE than Enough

00:25:27 - Importance of Nonconformity & Being Uniquely You

00:31:27 - Trust the Seeds You're Planting & Find Peace in the Present

00:41:00 - Remember What Really Matters to You

00:45:14 - Your Needs Take Precedence Over Your Wants

00:50:36 - Forecasting for 2025: Community & Collaboration

00:54:41 - The Era of Radically Owning Who You Are

01:01:18 - Refinement vs Reinvention

01:06:07 - Practices that Promote Joy & Sustainability

01:13:01 - 2025 Is the Year of Opportunity

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THE AWAKENING:
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90-Day Profit Planner
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Meet Rachel Allene, a remarkable mom of three and a full-time product shop owner. In this episode, Rachel shared her inspiring journey of entrepreneurship, detailing how her business took off during the pandemic and the evolution of her brand, which focuses on uplifting women and sparking joy. We delved into the challenges she faced in the early days, from navigating sales and operations to finding her unique voice in a crowded market. Rachel opened up about her personal experiences with grief and how they shaped her mission to empower others, emphasizing the importance of community and connection. Throughout our conversation, we explored the balance between vulnerability and privacy in sharing her story online, and how her commitment to serving her audience has fostered a loyal and engaged community around her brand.

RACHEL ALLENE:
Website
Instagram

00:00 - Introduction
00:28 - Meet Rachel
01:24 - Rachel's Background & Fun Facts
07:03 - Rachel's Entrepreneurial Journey
13:20 - The Importance of Persistence in Entrepreneurship
17:23 - Free Profit Planner
18:06 - Hurdles Rachel Faced as a Product Shop Owner
26:12 - Seeking Joy in the Midst of Grief: Rachel's Story
30:51 - Balancing Vulnerability and Privacy Online
39:23 - Creating a Supportive, Engaged Community
45:02 - The Simple Power of Serving Your Community

OUR SOCIALS:
Instagram
YouTube

THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives

Today we're diving into the essential quality of grit and resilience that every entrepreneur must cultivate to navigate the inevitable ups and downs of business. Many entrepreneurs are experiencing lulls in their businesses right now, and there's several reasons for this, but it's what we do in these slow seasons that truly matters. We have to learn to embrace challenges that come our way, stay committed to our vision, and remain steadfast as we weather the storm.

If you're experiencing lulls in your business right now, you're not alone. May this episode be a beacon of light for you as you navigate the stormy seas of a slow season, and may this be an encouragement to you to keep going even when things get hard. You can do this.

00:00 - Introduction
00:37 - Being Silly & Setting the Tone
03:24 - The Importance of Grit in Entrepreneurship
09:37 - The Awakening Archives
10:41 - Client Retention: Focus on Your Existing Community
16:19 - Get Scrappy in Slow Seasons
21:35 - Stay the Course & Don't Reinvent the Wheel
26:48 - Become Obsessed with Your Vision
32:23 - Put Your Blinders On & Get to Work
35:51 - Don't Be Ruled By Your Feelings

OUR SOCIALS:
Instagram
YouTube

THE AWAKENING:
The Blog
Work With Us
90-Day Profit Planner
The Awakening Archives