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If you’re an author wondering whether attending a book fair is a good idea, you’re in the right place. In this episode, I dive into the unique opportunities book fairs offer to showcase your work, engage with readers, network with industry professionals, and more. Whether you’re a new author or an experienced one, participating in a book fair can provide invaluable experiences and help elevate your writing career.

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00:00 Consider book fairs for promotion and speaking opportunities.
03:53 Start an email list using ConvertKit today.
06:48 Miami Book Fair: Renowned, extensive, diverse literary event.
13:16 Engage locals, encourage attendance, and connect with attendees.
15:49 Book sales allowed; additional costs apply. Varies.
18:04 Leverage book sales for long-term marketing growth.

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In this enlightening episode of Authors Who Lead, I sit down with Dr. Avanti Kumar Singh, a Western-trained physician who has reconnected with her South Asian roots to explore Ayurvedic principles. Dr. Singh's latest book, "The Longevity Formula," brings ancient Ayurvedic wisdom to modern readers, focusing on how harmonizing with nature can promote a longer, healthier life. Let's delve into the key insights from our conversation and how adopting Ayurvedic practices can transform your health.

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00:00 Ayurveda: living in harmony with nature.
04:41 Inflammation is linked to all chronic illnesses.
07:43 Modern stress mimics a constant fight-or-flight response.
10:52 Assess digestion and toxic load for health.
12:46 Health habits need adjusting based on symptoms.
17:26 Shifting to seasonal eating enhances personal health.
21:33 Activate longevity switches: remove toxins, and sync nature.
23:42 Sync with nature to optimize longevity and health.
27:14 Aging with vitality inspires Ayurvedic lifestyle reconsideration.
31:38 Personal experience deepened commitment to health-focused work.
35:28 Authentically wrote the second book, disregarding others' opinions.
39:23 Helping one person makes everything worth it.
40:36 Podcast promotes Avanti's book on longevity formula.

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The school bell rings, signaling the end of a relentlessly long period. Students, from the youngest in elementary school to the seasoned veterans in high school, often find themselves mentally and physically exhausted by the demands of the modern classroom.

However, Deb Lancaster, a veteran educator with years of experience, is championing a revolutionary concept that promises to transform education—brain breaks. Her insights into this concept were explored in-depth during her recent appearance on the Authors Who Lead podcast hosted by yours truly. We uncover why brain breaks are essential, how they work, and the broader implications for educators and students alike.

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00:00 Walking, career reflection, brain breaks, student impact.
05:31 Authorship establishes expertise and empowers educators.
07:29 Community built through sharing and positive intent.
10:13 Focused attention is vital for learning effectively.
15:40 Focus on attention, not time, or difficulty.
17:12 Activating growth, fostering connections, building supportive classroom.
20:30 Creating a brain-focused educational consulting course.
24:57 Becoming an expert opened new career opportunities.
26:19 Join Brain Break Academy for updates, stories, and tips.

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In this episode of Authors Who Lead, Mike De Socio and I delve into the grueling yet transformational journey of writing a book. This conversation offers a treasure trove of insights for aspiring and seasoned authors alike. From the unwieldy nature of a single Google Doc and the emotional toll of editing to the personal transformations catalyzed by writing, this episode covers a myriad of key points that can make or break an author's journey.

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00:00 Book reveals untold history of scouts' discrimination.
06:34 Discussing journey from journalism to developing a manuscript.
07:02 COVID webinar revealed book publishing steps needed.
10:19 Freelance work balance allowed book writing time.
13:47 Many bestselling books are ghostwritten by few.
18:18 Strived for perfection, received high-level edits.
21:22 Therapist, fun, discovery, pride, satisfaction, publication.
23:05 Publishing is slow; sources surprisingly forthcoming.
27:29 Avoid "chapter" labels; organize flexibly for writing.
29:43 New creative direction after book tour success.
34:40 Scouts provided belonging, despite personal struggles.
35:37 Grateful for people, but organization flawed.
39:08 Recommended book on LGBTQ inclusion in Scouts.

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Capturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.

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00:00 Inspired by involvement with the meditation app Calm.
04:48 Calm succeeded by being lighthearted and approachable.
06:48 "Silly PR outshines serious PR with creativity."
12:13 Nontraditional PR is consumer-led, engaging marketing.
14:03 Viral movie about sheep shown globally.
18:08 Assess the client's comfort with quirky strategies first.
23:01 Calm's clever marketing: viral sponsorships and advocacy.
24:55 Good ideas naturally spread worldwide without effort.
29:45 Sleepstorming coined; idea gained media attention.
31:48 First sleep storyteller in residence gains attention.
36:56 Brands grow up and lose their playful creativity.
39:26 Design for attention early; marketing essential throughout.
42:05 "Essential book for leaders, authors, creators."

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In this episode of Authors Who Lead, I welcome Lydia Fenet, an accomplished author and CEO of Lydia Fenet Agency, for an enlightening discussion on the interplay between confidence, writing, and life's unexpected challenges. Our conversation offers profound insights for aspiring writers and anyone striving to carve their path with determination and resilience.

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00:00 Announcing projects motivates me to complete them.
04:06 Writing book sparked New York Times profile request.
09:15 Fear of starting limits personal and professional growth.
10:30 Fear and transition: confidence is a choice.
14:38 Authors lead by believing in their message.
19:05 Growth happens outside your comfort zone.
20:19 Anticlimactic book signing: two audience members present.
24:24 Writing shows perseverance: keep going, find solutions.
27:44 Amid crisis, family and friends provided love.
30:46 Cherish life; live authentically, without regrets.
34:27 Start writing; complete your draft to progress.
36:49 Writing became life content; personalized structure advised.
41:45 Introverted person socializes by pretending at hotels.
43:40 Loved the book; challenging time for the editor.
45:38 Contact Lydia Fennett via Instagram, website, and LinkedIn.

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Writing a book is a dream for many, but fear often stands in the way of making that dream a reality. In this compelling solo episode of Authors Who Lead, I delve into the core obstacles that aspiring authors face and offer tangible insights on how to overcome them. Let's explore the key themes providing a roadmap for anyone looking to transform their fear into a powerful motivator for writing.

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00:00 Fear holds authors back from publishing work.
04:33 Start now: Organize, plan, and commit. Keep the message simple.
07:09 Focus on unique impact: write a personal book.
11:28 Write authentically; readers relate and transform.

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In this episode of Authors Who Lead, I delve into the inspiring journey of eight young authors and their dedicated teacher, Natalie Wilkinson. Together, they crafted a powerful novel titled The Art of Giving a Crap, which encapsulates the essence of untold stories and the beauty of collaborative effort. Let’s unpack their journey, from the project's inception to seeing their work in print.

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00:00 Students publish a book post-graduation with a teacher.
03:37 Discussing personal stories and creative processes.
09:17 Flip-flopping platforms, collaborative editing process finalized.
11:50 Few Americans publish books despite widespread aspirations.
15:58 Inspired by the podcast by students' achievements.
17:01 Students inspire writing and publishing books globally.

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