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Anewgo of New Home Sales

Anewgo of New Home Sales

By: Anya Chrisanthon and John Lee
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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2025 Anewgo of New Home Sales Economics Marketing Marketing & Sales
Episodes
  • Momentum, Marketing & Buyer Mind Games at the Jeff Shore Summit-150
    Jul 23 2025

    We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.

    You’ll hear perspectives from:
    🏡 Realtors, marketers, and tech leaders
    📈 What's working (and what’s not) in today’s shifting market
    🧠 The psychology of momentum and building buyer confidence
    🎉 Plus: A recap of the now-legendary 80s After-Hours party at the Museum of Illusions!

    Whether you’re navigating uncertainty or looking for creative ways to keep deals moving, this episode is packed with fresh energy and tactical takeaways.

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    36 mins
  • Thriving in the AI-First Web: Strategies for Smarter Website Optimization-149
    Jul 14 2025

    This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers.

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    19 mins
  • The Story Behind Garman Homes’ Bold New Website-148
    Jul 10 2025

    How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.

    From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone.

    Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.

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    59 mins
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