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We like to think that we're gradually making progress towards equality. With the advent of ever more high-tech equipment at our fingertips, we tend to assume that progress will be hastened, as new technology is used in positive and democratising ways. But there is a new wave of technologies which threaten this notion. Deepfakes. The metaverse. Cyber brothels. With misogyny being baked into their design, these technologies are dragging women back to the dark ages.

AI & Innovation is a timely, essential book for business leaders, innovation and strategy managers, and executives seeking state-of-the-art guidance on AI and proven best practices for implementation.

The Uncanny Muse explores the history of automation in the arts and delves into one of the most momentous and controversial aspects of AI: artificial creativity. The adoption of technology and machinery has long transformed the world, but as the potential for artificial intelligence expands, David Hajdu examines the new, increasingly urgent questions about technology's role in culture.

Every day, it seems like there’s a new AI tool on the market and a new, complicated way to use it. But what if you could use AI to make your life easier without the complications? In AI for Life, AI expert and creator of @SmartWorkAI offers over 100 ideas and ready-to-use prompts to get AI beginners started using the technology to actually improve their lives.

A forthcoming Bodley Head publication brought to you by Penguin Random House, publishing in May 2025.

Are we living in a simulation? MIT computer scientist Rizwan Virk draws from research and concepts from computer science, artificial intelligence, video games, quantum physics, and ancient mystics to explain why we may be living inside a simulated reality like the Matrix. The Simulation Hypothesis is the definitive book on simulation theory and is now completely updated to reflect the latest developments in artificial intelligence and virtual reality.

Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

Thanks to recent advances in AI, humans have entered a world where we are no longer the sole custodians of knowledge. A new wave of disarmingly human-like chatbots, such as ChatGPT, Claude and Bard, appear to be able to talk and reason like us - and are beginning to transform everything we do. It is vital we understand how they work. Can AI ‘think’, 'know' and ‘understand’? What are its values? Whose biases is it perpetuating? Can it lie and if so, could we tell? Does their arrival threaten our very existence?

It is hard to overstate the existential fear and wild cheerleading that the rapid release of generative artificial intelligence software has inspired at this point in time. At such a moment in time it is important that the public understand the dimensions of the release of these tools into the wilds, the positive and the negative, and how we might guard against what the leaders of the industry declare may well lead to our annihilation, but could also lead to our salvation if handled with the necessary forethought.

Digital strategist, technologist, doctoral researcher, acclaimed management thinker, and seasoned business executive Hamilton Mann emphasizes that the challenge of AI is in ensuring systems that exhibit integrity-led capabilities over the pursuit of mere general or super intelligence. Mann tackles the inadequacies of traditional ethical frameworks in handling the complexities of new AI technologies to make them trustworthy and reliable as they profoundly impact human lives.

Marketing in the AI Era is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance on how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

While traditional drugs mostly help us manage the effects of disease, cell therapies promise genuine cures for a broad range of intractable ailments, from Alzheimer’s to heart damage to cancer. They could even reverse the effects of aging. For the first time in history, on an unprecedented scale, we possess the power to modify the biology that gives rise to disease, ultimately restoring individuals to a state of normalcy and reversing debilitating ailments. Former FDA Commissioner Scott Gottlieb traces the scientific achievements that propelled progress in cell therapies.

A defense technology expert and military leader reveals the future of robotic warfare, and illuminates the path to navigate the approaching storm of global change.

Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI’s moment finally arrived? In AI Valley, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.

Ninguna empresa científica reciente ha resultado tan seductora, aterradora y llena de extravagantes promesas y frustrantes reveses como la IA. La galardonada científica informática Melanie Mitchell revela su turbulenta historia, la reciente oleada de aparentes éxitos, las grandes esperanzas y temores que la rodean, y las cuestiones más urgentes hoy: ¿hasta qué punto son realmente inteligentes los programas de IA? ¿Qué pueden hacer realmente? ¿Hasta qué punto esperamos que se asemejen a los humanos y cuándo debemos preocuparnos de que nos superen?