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The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.

Whether you're launching your business for the first time or looking to transform your existing business, Stu McLaren, founder of Searchie and the Marketing Your Business podcast is here to help you launch a membership site. What's magical about a membership site is it not only creates predictable recurring revenue every month, but the more you put into it, the bigger potential it has to grow each month. With memberships, you never start from zero. You start every month with the momentum that you gained the previous months.

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world’s leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.

Marketing in the AI Era is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance on how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.

日本の国民服となったユニクロ。長く無視していたファッション誌も今ではユニクロの虜だ。ここまで普及した理由は、服は特別なもの、おしゃれは難しいという思い込みを解き、服で個性を競うことに疲れた人々の心を掴んだから。

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

■【YouTube】【Instagram】【TikTok】……フォロワー数、再生数は全く関係なし！SNSフォロワー1000人でも1000万円超を稼ぎ出す方法

あの名著が再び！販売だけでない「EC経営・運営」の秘訣が一冊に。本書では、eコマースの仕事を「販売・業務・組織・戦略」の 4 分類に整理。

The top predictor of growth is not hiding in your sales numbers but in your sales behaviors. Your competition is making a big mistake: they only communicate with their customers when something is wrong or urgent. But you can unlock organic revenue expansion by enabling your team to consistently make lightning-fast proactive communications with customers and prospects.

「爆買い」から「高級体験」へ――。新たな需要を満たそうと、今、せきを切ったように外国人観光客が日本を訪れ始めている。彼らの日々の旅の終着地であるホテルは、富裕層に照準を合わせ、生き残りを懸けた決戦に挑もうとしている。

全41カテゴリにわたるセールステックを網羅的かつ実践的に徹底解説！「テクノロジーに適応できないと淘汰される」これは新時代の営業組織・営業パーソンとして生き残り、さらに勝ち上がっていくために、避けては通れない現実です。

最強のCOOが語る激動の日々　その時、Twitterに何が起きたのか？　一言で言えば、「破壊」だったーー。買収によりTwitter社に走った激震。リストラ、支払い停止、見えない方針。外資系企業を渡り歩いた著者がその時見たものとは？

Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.

By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? In How to DAO, industry veterans Kevin Owocki and Puncar take you on an illuminating journey into the world of groundbreaking change, exploring the principles of decentralized finance, and teaching the brass tacks of setting up and managing your own DAO, from smart contracts to governance and innovation.

Just ten years ago, Sam Taggart was beating the streets as a door-to-door salesman selling solar and alarm systems, getting thousands of doors slammed in his face–and worse–every day. Now, Sam is the founder and CEO of D2D Experts, a seven-figure sales empire that offers training to an active userbase of 30,000 members. Eat What You Kill is the key to mastering the art of sales–and it all starts with a simple mindset shift.