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In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.

What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.

We live in the age of the individual. We are supposed to be slim, prosperous, happy, extroverted and popular. This is our culture's image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We're told that to be this person, you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy.

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Can you resist everything except temptation? In a hedonistic age full of distractions, it's hard to possess willpower - or in fact even understand why we should need it. Yet it's actually the most important factor in achieving success and a happy life, shown to be more significant than money, looks, background or intelligence. This book reveals the secrets of self-control. Here Roy Baumeister, one of the world's most esteemed and influential psychologists, and journalist John Tierney, turn this notion on its head.

The first book specifically for daughters suffering from the emotional abuse of selfish, self-involved mothers, Will I Ever Be Good Enough? provides the expert assistance you need in order to overcome this debilitating history and reclaim your life for yourself.

One of the most dynamic and globally recognised entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

When Alexander Litvinenko set out for London's Millennium Hotel one November day in 2006, he already knew he was embroiled in a political conflict. The dissident Russian agent had, after all, fled Moscow to escape the wrath of Vladimir Putin and the country's feared security service. What he didn't realise was that the men he would drink with that afternoon were about to throw him into another battle: a brutal fight with a little-known but devastatingly toxic poison.

From one of the most unusual and distinctive writers working today, dubbed 'the most daring and delightful novelist of his generation' by the Guardian, Will Self's Why Read is a cornucopia of thoughtful and brilliantly witty essays on writing and literature.

Standing by the mailbox in Ithaca, New York, Elaine thinks of her child and husband, an Ivy League academic, inside her house and wonders...is this it? As she begins to push back against the strictures of her life in 1950s America, she undertakes a disastrous affair that ends her marriage and upends her life. Based on the intimate diaries Will Self's mother kept for over forty years, Elaine is a writer's attempt to reach the almost unimaginable realm of a parent's interior life prior to his own existence.

When a dispute over her parents’ will grows bitter, Bergljot is drawn back into the orbit of the family she fled 20 years before. Her mother and father have decided to leave two island summer houses to her sisters, disinheriting the two eldest siblings from the most meaningful part of the estate. To outsiders, it is a quarrel about property and favoritism. But Bergljot, who has borne a horrible secret since childhood, understands the gesture as something very different - a final attempt to suppress the truth and a cruel insult to the grievously injured.

This audiobook will help you get ready for the changes coming in the years ahead. Listen now. Packed with expert insights, the book addresses critical questions: How will AI alter employment, education, and global geopolitics? What ethical dilemmas will arise as humans interlace with AI through cyborgs and synthetic biology? Can we prepare for superintelligence and its utopian—or dystopian—outcomes?

With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It’s garnered five-star reviews and wide-ranging endorsements - from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones.

Las historias moldean lo que somos, desde nuestro carácter hasta nuestra identidad cultural, nos impulsan a realizar nuestros sueños y ambiciones y dan forma a nuestra política y nuestras creencias. Las utilizamos para construir nuestras relaciones, para mantener el orden en nuestros tribunales, para interpretar los acontecimientos en nuestros periódicos y medios de comunicación social. Contar historias es una parte esencial de lo que nos hace humanos.