Showing results by narrator "John Allen Nelson" in All Categories

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations. By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the ins and outs for presenting yourself, your business, and your cause with an easy-to-implement approach.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

This book clearly explains the highly successful portfolio management system used by the authors to protect their clients' wealth as well as garner substantial gains - by participating in profitable market opportunities when they occur. Divided into several informative and engaging sections, The Evergreen Portfolio reveals how you can use hedges to protect the long portion of your portfolio when the market starts to go down. It covers the tactical and technical methodologies needed to protect and grow your assets at a time when many investors are getting wiped out.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

This is a true story of war, the story of one man's transformation as he retraces the mine-strewn roads of a land itself transformed by mankind's most shockingly inhuman practice. It is the firsthand account of a member of one of the United States Army's three-man Tactical Psychological Operations Teams, groups of men tasked with winning the hearts and minds of Iraq's civilian population through leaflets, loudspeakers, conversation, and bribery.

Carl Safina has been hailed as one of the top 100 conservationists of the 20th century (Audubon Magazine) and A Sea in Flames is his blistering account of the months-long manmade disaster that tormented a region and mesmerized the nation. Traveling across the Gulf to make sense of an ever-changing story and its often-nonsensical twists, Safina expertly deconstructs the series of calamitous misjudgments that caused the Deepwater Horizon blowout, zeroes in on BP’s misstatements, evasions, and denials, reassesses his own reaction to the government’s crisis handling, and reviews the consequences of the leak.

In April 1864, the Union garrison at Fort Pillow was composed of almost 600 troops, about half of them black. The Confederacy, incensed by what it saw as a crime against nature, sent its fiercest cavalry commander, Nathan Bedford Forrest, to attack the fort with about 1,500 men. The Confederates overran the fort and drove the Federals into a deadly crossfire. Only 62 of the colored Union troops survived the fight unwounded.