Showing titles in Words, Language & Grammar

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

This course includes Lessons 11-15 from the German Level 1 program featuring 2.5 hours of language instruction. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation, and new vocabulary and structures. Detailed instructions enable you to understand and participate in the conversation. Practice for vocabulary introduced in previous lessons is included in each lesson. The emphasis is on pronunciation and comprehension, and on learning to speak German.

Thanks to comedy writing guru John Vorhaus (author of The Comic Toolbox: How to Be Funny Even If You're Not), writing situation comedy is easier than ever. In The Little Book of Sitcom, you'll find a whole trove of tools, tricks, and problem-solving techniques that you can use - now, today - to be the sitcom writer of your wildest dreams. Ready to write? Ready to have fun? The Little Book of Sitcom is the big little book for you.

What if I told you you could write and publish your first novel in 90 days? All you have to do is ignore conventional wisdom and follow this book’s proven steps and techniques. In this book, best-selling author Jerry Minchey shows you his easy-to-implement, proven techniques for writing your first novel.

Through many decades of groundbreaking journalism, John Simpson has become not only one of the most recognisable and trusted British personalities, but has transferred his skill to books with multiple bestselling success. With this book he turns his eye to how Great Britain has been transformed by its free press down the years. He shows how, while the press likes to pretend it's independent, they have enjoyed the power they have over the events they report and have at times exercised it irresponsibly.

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

What is language? Why do we have it? Where does it come from? Why does that matter? Upending centuries of scholarship (including, most recently, Chomsky and Pinker) The Language Game shows how people learn to talk not by acquiring fixed meanings and rules, but by picking up, reusing and recombining countless linguistic fragments in novel ways.

We see notebooks everywhere we go. But where did this simple invention come from? How did they revolutionise our lives, and why are they such powerful tools for creativity? And how can using a notebook help you change the way you think? In this wide-ranging story, Roland Allen reveals all the answers. Ranging from the bustling markets of medieval Florence to the quiet studies of our greatest thinkers, he follows a trail of dazzling ideas, revealing how the notebook became our most dependable and versatile tool for creative thinking.

Listening to a language while asleep can help supercharge your vocabulary. Learn easily with the power of pleasant repetition. With the Learn Romanian While Sleeping audiobook, you'll absorb over 430 Romanian words and phrases effortlessly.

Want to learn how to make people laugh out loud? How to Make People Laugh is a book that targets regular comedians, such as you and me. It does not try to transform you into a professional comedian. Instead, it puts comedy in the spotlight of everyday life. With this book, you will learn techniques that you can easily incorporate at parties or even in regular banter with friends and colleagues.

Jude Fawley, the stonemason excluded not by his wits but by poverty from the world of Christminster privilege, finds fulfilment in his relationship with Sue Bridehead. Both have left earlier marriages. Ironically, when tragedy tests their union it is Sue, the modern emancipated woman, who proves unequal to the challenge. Hardy’s fearless exploration of sexual and social relationships and his prophetic critique of marriage scandalised the late Victorian establishment and marked the end of his career as a novelist. Part of a series of vintage recordings taken from the Penguin Archives.

Whether you’re new to freelance life, thinking of taking the leap, or more experienced, the messiness and challenges of self-employment can trip you up if you’re not prepared. Survival Skills for Freelancers is your secret weapon to help you do what you love and love what you do.

For millennia, philosophers and scientists have been trying to unlock the secrets of the mind with only limited success—until now. Today, with modern technologies including the best in neuroscience, medical imaging, and recent advances in artificial intelligence, we are making more progress than ever before. In Introduction to Cognitive Science, Professor Thad A. Polk takes you on a fascinating tour of the latest discoveries in the relatively new field of cognitive science. In 24 exciting lectures, Professor Polk shares dozens of the most challenging questions in cognitive science today.

To begin with, what the hell is a novel? It's basically a tiny world, where characters are born, live and (sometimes) die. To write one all you need is a notebook and a pen - but along the way you'll want to learn about good writing habits, planning, mastering descriptions and dialogue and how to pull it all together. This book will guide you through the process and orient you towards the goal of publication. From absolute beginner to novelista, this book will change the way you write and think about writing.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Unlock the secrets of storytelling with "How to Write a Novel," your ultimate guide to mastering the art of writing a book. Whether you're curious about how to write a children's book, a gripping mystery, or a literary masterpiece, this book is packed with tips to turn your creative spark into a captivating novel. Say goodbye to writer's block and hello to a step-by-step approach that covers everything from brainstorming ideas to crafting compelling plots and developing unforgettable characters.

John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.

Everyone's a cynic, yet few will admit it. Today's cynics excuse themselves half-heartedly - "I hate to be a cynic, but...." - before making their pronouncements. Narrowly opportunistic, always on the take, contemporary cynicism has nothing positive to contribute. The Cynicism of the ancient Greeks, however, was very different. Bold and shameless, it was committed to transforming the values on which civilization depends.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.